The Niche Marketing Blog

Tools for understanding and reaching your market

Archive for November, 2009

How to Set Yourself Apart From Other Affiliates

By Chris Dawson

Considered today as one of the best and easiest way to earn some money, affiliate marketing is now attracting many people to represent themselves in this type of business. But as competition is getting a bit bigger, you may need some ways to distinguish yourself from the rest of the affiliate marketers. For the major reason that many of your competitors including you are promoting the exact same program, in the exact same zone or on the exact same websites perhaps. Now here are some tips that you may consider in order for you to stay in this business and have the chance to outwit and outplay other competitors of yours.

The first thing is for you to have your own website. It is very essential for you to have your own website in considering affiliate marketing as your professional career. Secondly, potential customers primarily go to websites in order for them to search and sometimes purchase items they were looking for. For the same reason that it is much easier to remember than a certain URL that you may be using and you can just point to your visitors the affiliate page in your website.

Another thing to remember is to have your own ad. A lot of times affiliates marketers have published the same ad two or three times done by advertisers. In this case, you may email the owner of your affiliate program asking that you make your own ads. This way, people may not become immune to ads, because sometimes seeing the same ads over and over again, may just make your potential customers to just skip it all together. Besides, your primarily purpose is to attract or encourage people to click and read your ads and be curios enough to click through your website.

Step three, have some products of your won which are only available through your website. Once you have your website going, it is important to have some products or services that your customers can’t find with other affiliate’s site. You want your customers to keep coming to your site and the best way to do that is to have something on your site that they can’t find on others. Being an affiliate marketer we must then choose a certain market segment where you can have a potential leadership or at least a strong challenger role.

The fourth step is to build a strong relationship with people who already buy your product. Now, in order for you as the marketer to fully answer the query of your potential customers, it is best to try and buy the product by yourself. With this particular notion, you can better sell the product that you are trying to market. You can share to your potential customers what a great experience you had with the product, and this can make them interested enough to buy the product. You may also be able to provide a support if necessary or you may provide a confident tutorial or steps on how to use the product that you are trying to market based on your personal experience. Entailing this idea is to be totally honest about the product that you are trying to market. If you find out that the program you were promoting is a scam, stop promoting it and inform your readers about it. This will help you build credibility with your lists.

We all make mistakes and admitting your mistake will boost your reader’s confidence in you. Lastly, don’t try to market everything you see. With services such as click bank, it is easy to become overwhelmed and try to market everything in the click bank marketplace. That is not a good idea. It’s better to focus on one market and market products that they would want. This is called niche marketing.

Try also to promote a certain product, which conforms to the specifications measured through indications of customer-satisfaction, rather than indicators of self-gratification. It is the customer who decides what to buy and not the company or the affiliate marketer. The company simply produces products catering to the needs and wants of their chosen market segment.

Today, different types of business are emerging from all over the world in a multinational level to reign supreme on their specific market segment that they are trying to dominate, and affiliate marketing is one of them. Affiliate marketing is definitely here to stay and it can become a great way to earn extra or even part time income. However, it won’t happen overnight. Like everything else in life, you’re going to have to put a lot of hard work into it. Good luck to you in your new venture.

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The Questions To Ask Before Beginning Your Market Reasearch

By Donna Rios

Market Research is like sticking your toe into a lake before jumping in. It helps you get the feel of the waters. this will save you a tremendous amount of time as well as money. Once you know, you can focus and alter your product or services to fit the needs of your target market. Then you will be able to craft your message to reflect your business and services to your customers.

Market Research does not need to be costly by consulting surveys or focus groups. You can simply begin by asking the right questions to your faithful customers and also yourself.

To determine if the niche is right for you begin by asking these questions:

  ” Do I have an identifiable target population with similar interests and needs?
  ” Is the market large enough to support my business?
  ” Can I tailor my products, services, and business identity to address that market’s particular needs?
  ” Is my target market currently underserved?
  ” Can I reach my potential customers in a cost-effective manner?

I encourage you to take the time to set the goals and focus of your Marketing Strategy. This can be an overwhelming process for someone just starting out in a business

Some might think that the narrowing of their focus or marketing strategy to a defined niche will be cutting into their profit margins and eliminating many potential customers. But the truth is that a well defined niche marketing strategy can become one of the components that will give your business the power and drive that it needs.

Brian Tracy, a well known Business Strategist, encourages us to define our Goals, Objectives, Strategies, Plan, and Actions that we will take because they then give us a greater REO…Return On Energy that you have put into your business. And when your goals (on who you want to reach) or your marketing strategy is defined you have a higher probability for greater success.

Now that you have identified your niche, this will give your business a laser-sharp focus to begin your marketing strategy. The more you specialize, the more your market will see the value of your services because you speak directly to their unique situations. Assuming your niche is large enough, you can do quite well by becoming a provider of products and services that can’t be found anywhere else.

To Your Success My Friend

Your Marketing Coach

Donna donna@donnarios.com 706-231-7238

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Creating a Keyword List for a Niche Market

In this Snowcast ( http://snowcaplabs.com/blog ) Loren demonstrates some simple techniques to finding “keyword seeds” and expand them to get hundreds (or thousands) of keywords relevant to a given market niche.

Using freely available tools, such as the excellent (and free!) Keyword Tool available from SEOBook (http://seobook.com), we see just how easy it is to learn a lot about the web traffic available to your markets.

For more web marketing screencasts, advice, and consulting, check out http://snowcaplabs.com

Duration : 0:9:58

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Niche Marketing: The Balance Between Traffic And Competition

by Scott Spooner

If you are interested in finding a niche market, you can turn to any of dozens of articles, blog posts, and forum threads that discuss the topic in length. Unfortunately, most of these writings are theoretical in nature; defining what a niche market is, or advising you to find that delicate balance between enough traffic and limited competition to make it profitable.

As a full-time niche marketer, the bulk of the writing that exists today leaves me somewhat frustrated as so little of it points to any metrics, or “rules of thumb”, for defining what is “enough traffic”, or “limited competition”.

To address this issue head on, this article will specify the numbers that I use when I am considering a niche to explore. I will also describe the tools I use to determine these numbers. The best part is, these tools are free.

Let’s start with “traffic”. Traffic is usually described in terms of the number of searches performed through any of several search engines. Because of its current dominance on the Internet, Google is usually the “go to” search engine that is used for search traffic counts, so that is where we’ll start.

Google has a free keyword too, which you can locate by going to Google and typing in “Google keyword tool”. Although this tool was designed for use with Google’s AdWords program, anybody can use it free of charge.

Simply enter in one or more keywords from niches that you are interested in, fill out the “captcha”, and click on the “Get keyword ideas” button. Google will then compile the data and report back to you both related keywords and monthly search volume counts (among other data available).

Here is where I look for the first of my two metrics. I am searching for niche-related keywords that show at least 2500 searches per month (or, approximately 80 searches per day, if you are using a keyword tool that displays daily search counts).

Ok, now we have a specific search traffic number that we can use for selecting our keywords. But, what about the other side of the equation, the “limited competition”? What kind of metric can we use to determine how much competition is too much?

Like with traffic, there are many ways to size up your competition. Some authors use “strength of competition” (SOC), while others prefer measures of “authority”. Still others use Google’s own measure of Page Rank (PR). For purposes of this article, I’ll focus on Page Rank for two reasons: 1) it is a simple measure that is widely used, and; 2) I’ve got a free tool you can use to measure it.

The tool is named “SEO for Firefox” and, like the name implies, it works with the Firefox browser. You can download a free copy of it by going to Google and typing in “Firefox download”.

SEO for Firefox is a plug-in that lets you measure Page Rank of web sites while you are analyzing keywords in Google. You can download your free copy of SEO for Firefox at: http://tools.seobook.com/firefox/seo-for-firefox.html

After installing both the Firefox browser, and the SEO for Firefox plug-in, simply toggle the SEO button so that SEO is running, and then surf on over to Google. Type in your keyword and let Google report back to you the search engine results. With the SEO plug-in turned on, you’ll notice that below each entry on Google’s organic search, an array of information is displayed for that web site. The first piece of data is the page position for each web site displayed. Right behind that number is what we are looking for: PR (Page Rank). The PR is followed by a question mark (?). By clicking on that question mark, the SEO plug-in reports back the web site’s Page Rank.

So, what is the actual metric that I use for determining how competitive my keyword is? I look for at least two (2) web sites on Google’s front page, with a Page Rank of “3” or below. Simple.

There you have it: I look for keywords that have both a minimum of 2500 searches per month AND at least two web sites on Google’s Page 1, with a Page Rank of “3” or below. When both of those metrics are satisfied, I get serious about diving into the niche.

Yes, there are many other metrics that you can use to help you decide which keywords to select, but the two I’ve described above are both simple to arrive at, and use tools which cost you nothing; both important considerations, especially if you are just starting out.

As Featured On EzineArticles

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Businesses Looking to Increase Use of Web-Based Marketing Tools in 2010

by Scott Spooner

The State of Small Business Online Marketing Survey was released today by Campaigner (www.campaigner.com), a leading email marketing solutions provider. The report indicated that a plurality of small business owners are seeing the beginnings of an economic turnaround, and are positioning themselves “…for stronger growth in 2010 through the use of web-based marketing tools”.

We can take away two things from this report: 1) the global recession is, indeed, flattening out, with many sectors beginning to see local and regional turnarounds, and; 2) more and more businesses are moving towards an on-line component to their marketing mix.

If you are considering going online with a niche, or mass, marketing component for your business in 2010, now is the time to get in and establish your company’s foothold in the marketplace.

Read the original article at:  http://www.reuters.com/article/pressRelease/idUS129637+02-Nov-2009+BW20091102

(Reported by Reuters, Monday, November 2, 2009)

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How to Create a Useful SWOT Analysis

This short video explores the SWOT Analysis as part of an overall Strategic Marketing Plan. Most people perform a SWOT analysis for entire companies, or across entire markets. This is the wrong approach, creating only generic results. Effective SWOT must be linked to a market segment.

From Oxford learning lab. For more information, go to: http://www.oxlearn.com

Duration : 0:4:1

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Using Google’s SKtool To Find Niche Ideas

How to use Google’s search based keyword tool to find niche ideas. This short video is brought to us fro mthe folkjs at Noble Samurai, the creators of Market Samurai.

Duration : 0:1:56

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