The Niche Marketing Blog

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Archive for January, 2010

Niche Marketing News and Views

My Walk 4 - It's A Niche Market

Image by awmalloy via Flickr

By Scott Spooner

From niche marketing misconceptions, to the power of simple, small business ideas, here is the latest niche marketing news from around the blogosphere.

Niche Marketing-How to Maximize Niches

When considering a plan of action for starting in the world of Internet marketing you’ll need to consider which form of Internet marketing is right for you. Surely niche marketing will come up before you’ve made your final decision. …

TheCEOMamma Blog » Where Do I Find My Niche Market? Part 2

Marketing tips and strategies teaching women entrepreneurs how to build a business online on a limited budget by Tamyka Washington, TheCEOMamma.

3 Popular Niche Marketing Misconceptions | Business Directory for …

To make money in today’s Internet Marketing environment, one must specialize in well defined niche topics. Lets examine a few misconceptions when it comes to niche marketing. Misconception #1: You do not have to be an expert in the …

Niches – The Path To More Profits

Don’t limit yourself to the niche of online marketing. Step out and find other market segments that are not being served or where there is limited competition and build your niches around those. It’s like taking a path of least …

Marketing Niches Explained! | Free Affiliate Programs

Marketing Niches Explained….once you know how to do it you can reap the benefits…

Directory Submission – One Way Link Building « Niche Marketing

Niche Marketing. Niche Marketing Research & Tactics. « Converting Every Visitor into Subscriber … Mail (will not be published) (required). Website. Niche Marketing is proudly powered by WordPress · Entries (RSS) and Comments (RSS).

Earning Multiple Streams of Income With Simple, Niche Specific …

How To Make Money With A Niche Blog. Related posts: Create Adsense Sites – Build Niche Specific Money Making Websites in a Week · Is Building Multiple Niche Websites Advantageous to Internet Marketing Newbies? …

Niche Marketing – The Real Future Of Internet Marketing

What is a niche Market? It is simply a cluster of individuals with a standard interest. Some examples are hobbies, issues, needs, wants and lots of.

Why should you care about Niche Marketing? (William E. Petersen …

Why should you care about Niche Marketing? Every Web Guru recommends that you find your niche. All the Internet Marketing experts recommend that find a niche market to worth with. Why? What makes fining a niche so important? …

Niche Marketing | Simple Small Business Marketing Ideas Often Work …

Have you ever noticed how many times the simplest small business marketing ideas end up working the best?Who ever said small business marketing has to be hard?I.

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2010: David vs. Goliath

By Scott Spooner

This year I find myself thinking about what I want to accomplish. As Internet marketers, we have many business models before us: product creation, affiliate marketing, CPA marketing, joint ventures, and product launch marketing – the list goes on and on.

If we are smart, each of us will focus on one, or maybe two, of these strategies and then get busy with setting up efficient processes that will generate both profits and a long term business model. Before we are finished, however, we must also decide the approach we want to take in developing a market position. In short, we need to decide if we are David or Goliath.

In this example, David is a niche marketer. He or she has limited capital, lots of ideas, and a desire to gain a foothold within a niche from which his or her sales can expand. While David may want to dominate the niche, he or she understands that every journey has a beginning, and that beginning starts with a single step.

Staring David in the eyes is Goliath. Goliath is a large well-establish company, with an authority presence in the marketplace. Goliath has lots of capital, time, resources, and ideas. Goliath’s strength is also his or her weakness.

The Goliaths of the world tend to be cumbersome and slow to seize opportunities. David is better positioned to take quick action; but sometimes needs to be prodded into taking that action.

I mention all of this because, as we look everywhere we see many Goliaths; the big corporations that are generating lots of sales and revenues. Too often, the Davids of the world try to emulate the Goliaths, both in form and function. We set our eyes on branding our products, services and companies, instead of attacking a poorly defended niche to gain our foothold.

Ultimately, most Davids lose the battle simply due to lack of capital and resources; that is, we simply can not compete head to head with the Goliaths of the world, and we burn through our time and money in the process of doing so. Goliath wins because he or she has the capacity to outlast David.

The answer for David is to realize that he or she is, well, David. Do what David does best. Find your opportunities, take action, and strike. Re-set, and strike again. Gain a foothold, then another then another. Allow the branding to occur as a result of your interlocking niche building, and not the other way around.

So, as 2010 unfolds, consider your marketing approach: are you a “David” (niche marketer, nimble and focused), or a “Goliath” (capital and resource rich, with branding in mind). If you are a “David”, then set your marketing and business strategies to make the most of your strengths, while minimizing your weaknesses.

Here’s to a prosperous year.

 


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