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Archive for March, 2010

Bing Aims to Re-Position Search

At the recent SES NY, Microsoft announced some new updates to Bing. During his keynote, Microsoft’s Yusuf Mehdi, senior vice president, Online Audience Business, announced the updates which include an update the the Bing interface as well as several mapping applications designed to integrate services such as Twitter and Foursquare.

You can view Mr. Mehdi’s keynote address here:

The user interface update will adapt the search results page based upon the intent of the query.  Functionality  on the left side of the page will soon include query-specific options to help refine users’ questions and help Bing better understand user intent.

This new user interface will be rolled out starting this week and will become available to approximately 5% of customers.

In the coming weeks, Bing will roll out a new search experience for autos. This new feature pulls together disconnected content from across the web for what Bing calls a “one-stop-shop.”

In addition, Bing will be offering a new Foursquare map app for Bing Maps. This feature will allow Bing searchers to see Foursquare check-ins, badges, and mayorships from within Bing Maps.

When asked about how businesses can monetize the new opportunities presented by Bing, Mehdi said they can provide different kind of ads and find out more about user intent. “Signals of data have helped us understand user intent,” Mehdi said.

The rolling out of these new features begins this week and will be rolled out to all customers later this spring and summer.

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