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Archive for June, 2010

Internet Marketing Strategies – Conduct Market Research Quickly Using Twitter

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Twitter is one of the “new kids on the block” in the Social Media or Web 2.0 world. It has some fantastic social aspects and if used correctly it can be a great tool. You can use Twitter for market research, which should be one of your core internet marketing strategies. The best thing about using Twitter is you get the research done quickly-and for free!

Broad audience

One of the best aspects of Twitter from a marketing perspective is the broad reach you have. You can touch millions of people around the world. At any given moment there are literally millions of people twittering away.

You put a tweet out to the Twitterverse…asking a question and you will get short, spontaneous answers…these tend to be direct and not calculated because they are spontaneous. The Tweeple don’t take time to think about their answers…tweets are flying by too quickly for that…so they just answer!

You can either put out the questions manually as in “What is your favorite flavor ice cream?” or you could use one of the applications and create a poll or survey giving them specific choices.

After you get your initial results, you can even tweet the outcome giving people a chance to respond and further refine or clarify your research!

Eaves dropping

You can also conduct market research by listening in on other people’s tweets. You can find out for free what people are buzzing about, what they are looking for, problems they are encountering, solutions they wish they could find…or just info they are seeking.

Twitter has a search function built in so you can find people talking about a specific subject. You can also use different search applications to find comments. The hashtag is a popular way for people to identify a topic they are interested in.

So if I want to find out what people are talking about regarding ice cream, I could type “ice cream” in the search box, or “#icecream”. The # will return tweets by people who have put that exact phrase #icecream in their tweet.

So I could ask my question so I catch both groups-“what is your favorite ice cream flavor? #icecream” And I still have 91 characters left!

By getting this input, you can then direct your next project to solve a problem that you know exists! This is one of the classic offline and internet marketing strategies: find a need and fill it! This research might lead you to promote a different product than you had originally intended. Or maybe it gives you clues on how to write the sales copy to make your product more appealing. It might inspire you to create a new product or improve an existing product-or to provide a service that fills a need.

Learn fast act fast

Another one of my internet marketing strategies is acting while a market is hot and Twitter really helps here! Because you got the research quickly, you can also act upon it quickly.

So by using social media, specifically Twitter, you are able to implement at least three of your internet marketing strategies-market research, filling a need and acting quickly.

Tellman Knudson is CEO of Overcome Everything. He and his team at The Listbuilding Club are passionate about teaching others the ins and outs of list building and other internet marketing strategies. To learn more about using Social Media in your internet marketing business, visit

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Facebook and Twitter as Search Engines

LONDON, ENGLAND - MARCH 25:  In this photo ill...

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By Scott Spooner

When you think of search engines, what names come to mind? if you are like most people, you’ll probably come up with some combination of Google, Yahoo, and Bing. If you’ve been on the Net for a while, you might also think of Alta Vista, Baidu, Ask, and dozens of others.

But let me ask you: did Facebook or Twitter come to mind?

Most netizens associate Facebook with social networking, and Twitter with micro-blogging. But few realize that both Facebook and Twitter are also up and coming search engines, as both offer searchable keyword databases.

With active Facebook members now exceeding 400 million, and active Twitter members now exceeding 100 million, the respective search databases are enormous.

Add to this Facebook’s pay-per-click ad network (with rumors that Twitter will be following suit with their own paid advertising), and you have a potent combination for both demographic/geographic keyword research and targeted advertising opportunities.

If you are an on-line marketer who is looking to build traffic and reach your target audience, then don’t overlook Facebook and Twitter when it comes to search.

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Local Search: Web Site Owners Beware

A typical search engine results page

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By Scott Spooner

The other day I was having lunch with one of my clients when he mentioned that he had just received an email from a large “Internet marketing company” that was pitching “local search”. The email claimed that my client would be able to secure Page 1 rankings, for any keyword, in the major search engines, by simply adding the name of the local community to the keyword phrase.

My client asked me what  I thought about this. I told him that I thought it was a waste of his money. Let me explain.

I have worked with many clients to set-up and optimize their local search programs. Local search is a valuable service, but only if you have a physical, brick-and-mortar, type of business. This particular client has an on-line presence only; there is no physical location. As such, they are looking for customers without reference to any particular locale.

Since their customers can arrive from any point on the Internet, and since they will never stop by any storefront, it doesn’t matter if the “store” is located in California or Kalamazoo.

For that reason, and for this particular client, local search won’t really buy them any more traffic because the frame of reference of the customer is on the product, not the location.

So, if you are considering setting up a local search program (or having someone do it for you), take a moment to decide whether or not local search will bring you any benefits. If you sell exclusively on-line, you can skip local search (and mobile marketing as well, but that’s another topic). If you have a physical location, and can benefit from walk-in traffic, then local search isn’t only desirable for your business, it is becoming mandatory.

More articles for you to read:

How Local Search Works in 2010

This year, 34 local search marketers, small business owners, web developers, etc., have contributed thoughts and opinions on what matters most when it comes to ranking in the Google 7-pack, Yahoo’s local business listings, …

Publish Date: 06/07/2010 8:30

Local Search – This Isn’t Your Daddy’s Internet | Practical Local

Local Search – This Isn’t Your Daddy’s Internet. By Richard Geasey. Related Articles. How Local Search Marketing works | Local SEO Tutorial · Does the Internet show the true colors of your business? Share/Bookmark …

Publish Date: 06/07/2010 13:06

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