The Niche Marketing Blog

Tools for understanding and reaching your market

Archive for September, 2010

Incorporating Infographics into Your Marketing Strategy

Information graphics: a marketing strategy

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Have you ever considered using Infographics as part of your marketing strategy? If not, you should.

In a recent post, the folks over at Social Media Today took a hard look at the use of infographics and came up with 12 “take-away points for businesses.

Take-away points include how to conceptualize and develop an infographic, the role of research, and how to get your infographic spread around the Internet.

The bottom line is that the use of infographics helps convey more information, and allows the reader to retain a higher percentage of that information, than if the writer omitted the graphics.

As niche marketers, we have a tough job just commanding the attention of our prospects. The use of visual aids, like infographics, just might make that job a little bit easier.

Read the entire SMT article here: Infographics as Marketing Strategy: 12 Take-Away Points for Business

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Niche Marketing Aptitude Test – Your Road Map to Success

Niche Marketing Gold

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[Editor’s note: Today’s guest article offers a 10-question “aptitude test” that will help you focus in on the areas of your niche marketing efforts that need attention. Taking this 3-minute test will pay off in terms of sizing up your compeition and gaining an advantage over them. ~Scott]


Why is niche marketing so hot now? If you’re in business one fact comes with the word recession and that word is competition. Would you like a way to jump ahead of your competition? If your answer is yes then you need a way to increase your niche marketing aptitude. The niche is your answer and solution in a time of growing competition.

In tough economic times, with tight money and stiff competition, it’s essential to find ways to get an edge on your competition. There have been truckloads of articles, books and newsletters on how to improve your niche marketing skills. Finding your niche is job one for every business who wants to succeed long term.

To increase your niche marketing aptitude, take the revealing quiz below, it acts as your microscope and road map to a stronger niche marketing aptitude. The importance in having it gives you a sense of confidence in the middle of stiff competition.

This is not one of those articles you passively read and then toss aside forever. This is an active involvement article. Meaning, to get the best results from reading this you must take action. How? By taking the test and answering the questions honestly. The answers will help you quickly form a solid niche strategy.

To get the maximum benefit, keep taking the test until you can get a perfect 10. The 3 minutes spent with this quiz will be worth their weight in gold to your financial future. With the enormous number of me-too products, services and businesses in the marketplace, it’s essential to keep your niche aptitude strong and vigorous.

If you fail to find ways to separate yourself from your competitors, you risk getting lost in the crowd of competition. This is especially true if you’re a small business with limited capital and resources to work with. Finding your best niche requires focus and a strong knowledge of who your target market is and their current needs.

You often see a business develop a product or service, enjoy a burst of sales success, then suddenly sales fall flat or even nosedives. Your first impression goes to the economy, competition or limited capital. Those may have added to the problem, but the core problem goes back to the niche marketing aptitude of the owner and management.

Often a failing business didn’t have a sales, money or profit problem, they had a hidden niche marketing problem. For example, most failing businesses had a weak, unfocused or changing niche market long before they noticed the other obvious problems.

To increase your niche marketing aptitude take the Niche Marketing Aptitude test below: Give yourself 1 point for each yes answer. Take it for each new business, product or service you create or obtain. Continue taking it until you reach a score of 10. Your goal should be to maintain a score of 10 for each business, product or service you control.

  1. Do I know who the next 3 competitors ahead of me are?
  2. Do I know what my competitive advantages are over them?
  3. Do I have them written down? And do I constantly try to add to them?
  4. Can I name at least one new problem my target customers are facing that I can solve through my product or service this week or month?
  5. What extra service can I provide that my competition can’t provide?
  6. What ways can I speed up service to my customers without sacrificing quality?
  7. What ways can I get my satisfied customers to recommend me to others?
  8. Do I aggressively seek comments, complaints or questions from my customers?
  9. Do I know my competitors latest competitive advantages over my product or service?
  10. Do I aggressively seek and test new ideas while holding on to what works?

Roy Primm helps you improve your niche finding and development skills with Free Niche Idea Course. Conquer and dominate your market by finding hidden niches. Dozens of the latest tips and ideas. Plus get free “Niche Improvement Chart” your At-A-Glance road map to increasing your niche finding skills. Don’t wait go now to

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5 Reasons Why Niche Marketing is the Simplest Way to Go in Succeeding on the Internet

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[Editor’s note: Today’s guest article focuses on why niche marketing is a simple way to get started in online marketing. Of course, the operative term here is “get started” – none of this matters much unless you get started. So, let this article inspire you and get you moving. Take your first step. Learn from those who have preceded you. Ask questions. Post a comment. Get going.  ~Scott]


Niche Marketing may be the last great frontier for the small enterprise businessperson. Out there in the ‘real’ world, small business owners do not have a half fair chance of competing against the gigantic international corporations around the globe. The Internet has now evened the odds for the small businessman. The Internet has also created a real equal possibility for those who are willing to use it.

There are lots of different methods to utilize niche marketing and succeed. All of these methods call for acquiring a domain name and a website hosting account, building web pages and including content. I have listed the basic basics of Internet Marketing in any form below.

Niche marketing is promoting specific services or goods to a limited audience. Now, there are the choices of how to go about creating a successful niche internet marketing website that will provide you with a profit…and hopefully an extremely big profit.

  1. You could design an informational product. An informational product can be articles, reports, posts, audio tracks or video, or other things. These could be offered as separate items or used for advertising campaign or marketing causes.
  2. You will be able to develop a content rich web site that will be so interesting it will pull potential customers over and over again and again.
  3. You will be able to publish newsletters and ezines that are so filled with pertinent data that people will gladly purchase from you for becoming a member of and subscribing to them.
  4. In the event that there are a number of subjects that you like, choose the one that you feel will be simplest for you to start with and then, once that site is made and making some revenue, you can start creating another web site.
  5. The most lucrative website marketers, who use their skill of discovering niches and then combining that with their good site content and a small number of affiliate links, possess a good amount and variety of niche websites that they have begun.

All of the above listed ways can be used to produce a niche marketing web site that has the capacity to produce money. There are 2 things that these types of techniques have in common.

  1. The subject should be one that helps folks solve a problem, will make them more healthy or more comfortable, or it will supply to them the information they would like or require in some way.
  2. The content of the website, no matter what the topic is, has to be relevant, well-timed and fascinating to those who are reading it and the website should be very easily navigated.

It is a well known fact that the “Internet Business” is the largest (and most profitable) online market in the world… and is likely to remain that way for many years to come.

That is why Apple can sell over a quarter of a million iPads in 24 hours… It is why Google performs over a quarter of a BILLION searches each day…and it all comes down to the mammoth numbers of people across the world who go online to look for information that will solve their problems, provide them with their solutions, and give them the answers that will make their life better, easier or more efficient.

To them, it does not matter in what form the information is in or how it is delivered; as long as they get it – and get the results they are looking for – FAST!

And this is where YOU come in. Let me ask you a question…

Would you like to Discover For Yourself how you can go from making virtually nothing online to creating a Profitable Online Business that gives you an Autopilot Income Stream In 30 Days Or Less – Guaranteed! If your answer is yes than check out this video at:

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Cliches and the Art of Niche Marketing

[Editor’s note: Today’s article centers not so much around niche marketing, but rather around you, the niche marketer. Taking a closer look at which markets to enter, and why, (that is, what inspires you) is the focus for today. ~Scott]

There is a lot of talk lately about niche markets. The term just seems to roll off the tongue without due regard to the implication of the word’s understanding. When you hear “niche market“, what do you think of? For some people a niche market is where 30,000 people per day are searching for the product. For others, a niche market is where 900 people per day are searching the market keywords. It’s all relative.

If you are just starting out in the Internet marketing business, it will be more important for you to go after smaller niche markets at first. When you have $60,000 in your PPC slush fund, then you can start to target the broader niche markets successfully. Remember, you have to outwork the next guy! It’s like the hikers in the woods. You only have to run faster than your friend in order to not get eaten by the bear!

If you are coachable and passionate, you already hold the keys to success in your hands. The tools are mostly free and technique is only a few weeks of dedication away from being yours to flaunt. The best advice I can give you is that you look at the world as your opportunity. See possibility in everything that happens. If you are a negative person, change today. If you watch the news every night – stop that now! It will only depress you and there is nothing you can do to change matters. Read “The Secret”. All there will be – already is. It is your challenge to see it. When you believe it, you will see it. When the student is ready, the teacher appears. You know the cliches.

If you are on everyone’s spam list, then get yourself off it. Use your host’s spam filters or change your email. If you are reading this today and thinking that you are no further ahead than you were a year ago, then I rest my case. If you want better results, then make a commitment to change the way you work.

If you fight with your spouse over this stuff then stop arguing. Remember this – in any argument with your spouse, you are allowed just one word. The very next word is the start of a new fight. You can win by focussing on the small stuff.

What really matters in life? If you don’t like computers, then don’t fantasize about Internet marketing. Do what moves you. Find out what floats your boat and embrace it.

And if you got this far and you still feel like this stuff is for you, then shut everyone out and focus on this for two hours every day. Ask questions of people who will give you the time of day. Take baby steps and before long you will be depositing Internet paycheques into your account.

Finally, recognize the sober reality that if you do all else correctly, you should allow 4 months to build you niche marketing funnel. After that, you won’t be able to turn it off! And those days, my friend, are what it’s all about!

Nick Walsh is a professional researcher and information technology analyst with 30 years experience in alternative health care, strategic information technology, and entrepreneurial development. Nick maintains several blogs on alternative health care, anti-aging, green energy systems, technology, and internet marketing in general.

Nick has been a successful internet marketer since 1996. Consistently reviewing the internet marketing industry, Nick is always up to date with the latest successful internet marketing tools and resources.

Nick works from his home in Vancouver, BC.

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Successful Niche Marketing

[Editor’s note: I chose today’s article because the author mentioned an often ignored element of niche marketing: providing a valuable product or service. In other words, to be successful in niche marketing, you have to provide value to the customer. Enjoy today’s post!]


I’m going to break the hard news to you right off the bat. Make sure that you are sitting down. Internet surfers are not looking for you or your business. They are searching for one of two things: Information or Solutions. Failure to understand this rule is the reason that at least 98% of all Internet businesses fail. If you are reading this article, there is a good chance that you are one of the 2% who succeeds.

If you plan to sell anything online, then your primary task is to provide the information and/or the solutions that people are searching for. But it doesn’t stop there. You must do it in a way that the Search Engines like. The most proven model to achieve this is what we call a “Theme-Based Content Site” or “Niche Site”.

Once you understand the concepts discussed here, you will make the critical offline-to-online mind shift and you will join the 2% of small business owners who succeed at Internet marketing.

An effective niche website will be searched, and found, by prospective customers in ever growing numbers. Over time your sale will continue to rise as well. Simply put, you will be building a site that works for you, not the other way around! One caution here, however. You cannot be impatient at this phase. You cannot create the perfect page and expect there to be sales within a day or two. You must consider this to be a long term project. At the same time, you should be happy to know that once you have the engine running, you almost can’t stop it. The only way to stop it is to take the page down, and even then customers will still find you!

So how do you build a site that works? It all boils down to this workable process.

1) Develop a valuable product or service — your own creation or someone else’s.

2) Develop your own site in the niche that you know and love.

3) Fill that site with high-value content.

4) Use that content to attract your own niche-targeted traffic.

5) Build trust and credibility with your visitors.

6) Use content to Soften your targeted visitors.

7) Convert that Softened, warm, willing-to-buy traffic into sales…and

8) Diversify your minimization to include several options that are all related to your site’s niche.

The critical thing here is that you must succeed at all steps to end up in that 2% group. The good news is that anyone can succeed if they combine motivation with the right process and tools.

We really can’t just talk about how to be successful without pointing out the paths that you want to avoid. These would be the paths that 98% of newbie marketers mistakenly take!

Briefly, the failing sequence looks like this. Newbie marketers create a product or service. They then create sites to sell that product or service. Next, they add a payment and possibly fulfillment solutions. And finally, they die due to lack of traffic. Does this sound familiar to anyone?

Most small businesses fail because they skip several important steps. They prepare to sell and collect money, before they have provided what their visitors are searching for – information and/or solutions. This can be so devastating to newbies, most of whom are doing this business off the side of their desks and against the better judgment of their wild-eyed wives who are lurking in the background waiting to say, “I told you that was a dumb idea…”

Editors Note: Before the reader starts berating me and calling me a misogynist, I just want to point out that statistically, women don’t make the same mistakes. They normally think it all of the way through before doing what us “problem solving” Neanderthals do. We are much more likely to just run out and do it.

That said, the 2% of us that do succeed in Internet marketing build targeted, interested traffic by providing the type of high value content that their visitors are searching for. These intelligent marketers warm up their visitors with excellent content related to the concept of their product or service.

Always remember that in truth the typical visitor to your website is just going to skim over your sales copy, reading only small bits of information (in the F-Pattern that I talked about in another article). The site visitor will only get enough of the site to understand the overall sense of what the letter is about. In reality, this takes place in about 7 seconds.

If you want prospective customers to slow down and take in more information, you have to have outstanding ad copy that will attract them and hold them. We will talk more about that part in another article.

For now, the “rule of thumb” is that you want your paragraphs to be no more than four lines long. But you want the focus to be squarely on the copy and not on the noise that surrounds it. Attract customer attention with a very good graphic at the beginning and avoid the use of flash. For marketing sites, flash is one of those cases where “just because we can – it doesn’t mean that we should!”

Nick Walsh is a professional researcher and information technology analyst with 30 years experience in alternative health care, strategic information technology, and entrepreneurial development. Nick maintains several blogs on alternative health care, anti-aging, green energy systems, technology, and internet marketing in general.

Nick has been a successful internet marketer since 1996. Consistently reviewing the internet marketing industry, Nick is always up to date with the latest successful internet marketing tools and resources.

Nick works from his home in Vancouver, BC

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Sandwich Shop Carves Out a New Niche

Niche Markeing

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By Scott Spooner

The other day I was driving through a business park on my way a client’s office. Along the way I passed by a string of businesses that you would normally find on a major city boulevard: gas stations, dry cleaners, mini-marts, and the like.

However, there was one business that caught my attention: a sandwich shop. There was nothing memorable about the building or the name of the business; in fact, I had driven past this business dozens of times before without taking much notice. What caught my attention on this particular trip was a new banner that they had hung outside their front door.

The sandwich shop was now promoting something called the Business Meeting Package. This “package” includes 10 sandwiches, 10 drinks, 10 salads, and lots of pickles.

Now, there is nothing new about offering lunches to local businesses, but most of these types of promotions are aimed at the individual employee who is in a hurry to grab some food during a lunch hour. What made this promotion unusual was that it was targeting a slightly different niche – the “work during lunch” crowd.

With the slower economy that we are currently experiencing, many business owners, and employees, are working through lunch in an effort to stay as productive as possible. This sandwich shop identified this trend and built a marketing promotion around the niche.

I pulled over and went into the store to speak with the owner  about this promotion (and to get a sandwich!). I asked the owner how the promotion was working out; he told me that the banner was, indeed, drawing a response from the local area businesses. In fact, he said that the promotion was responsible for a 10% increase in catered lunches.

And that’s the point. Hanging a banner saying something like “we cater” probably wouldn’t have worked. There are lots of those types of marketing messages around town. However, positioning the catering service around the needs of the work-during-lunch crowd (i.e. a “business meeting package”) was the key.

This business had found a new and unique niche and they were starting to see the rewards from pursuing that niche.

So, how can you do the same with your business? What customer needs are going unfulfilled in your niche? How can you identify those needs and offer a unique solution?

What are your thoughts?

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