The Niche Marketing Blog

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As excerpted from Michael’s blog:

I overlaid hundreds of heatmaps, clickmaps, web usability studies, eye tracking reports and ad placement suggestions from the bigger ad networks. I then created 30 templates based on this data, and tracked the amount of ad revenue generated, depending on ad position.

The result is a set of nine heatmaps that show you exactly where to set up your AdSense ads on your blog. This is powerful information and it won’t cost you a dime. If you are looking to increase your AdSense revenue, you simply must have this PDF.

To get your PDF, click on the following link: The Ultimate Heatmap

Related articles

• Improve your AdSense income. (blogavenues.blogspot.com)
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• Easy AdSense Suggestions To Make More Money (ronmedlin.com)

Technorati Tags: AdSense, Eye tracking, Heat map, market research tools, Michael Campbell, niche marketing tools

Image via CrunchBase

Mobile marketing continues to evolve as retailers test the boundaries of consumer behavior with new and innovative purchase technologies. The latest salvo has come from Starbucks.

After reporting success success with its Starbucks Card Mobile payment pilot program in select San Francisco, Seattle and Target the premium coffee retailer is now ready to extend the program to nearly 300 company-operated stores in New York City and Long Island.

According to Starbucks:

“Starbucks Card Mobile for iPhone and BlackBerry lets users pay for their coffee by holding up the 2-D barcode on their smartphone to the scanner at the counter. The application allows customers to manage and reload their Starbucks Cards as well.

Customers have responded positively to the mobile payment option, Starbucks reports.”

The trend is catching on. Starbucks reports that “one in five of all in-store transactions are paid for via Starbucks Card (mobile or physical), and more than $1 billion will have been loaded on to cards by year’s end.”

So, as mobile marketing strategies merge with mobile payment options, consumers will become ever more dependent on their smart phones for locating and purchasing goods and services.

Love it, or hate it, mobile marketing is here to stay; and it is already becoming a game changer.

How will your company compete in this new environment?

Related articles

• Starbucks Stores in New York Now Accepting Mobile Payments (mashable.com)
• New Yorkers Can Phone In Starbucks Latte Payments (informationweek.com)
• Starbucks expands smartphone payment test to NYC and Long Island (slashgear.com)
• Pay for Starbucks Coffee with Your BlackBerry (seome.me)

Technorati Tags: BlackBerry, iPhone, niche marketing, niche marketing strategy, niche marketing tools, Starbucks

Image by Gare and Kitty via Flickr

[Editor's note: Today's guest article focuses on the basic difference between "marketing" (in the general sense of the word) and "niche marketing", as both apply to the Internet. If you are new to marketing, this is a good place to start. ~Scott]

By Vanessa Sweeney

Online marketing is a popular method of spreading the word about products, services or information on the Internet. Companies from small local business to bloggers to large corporations advertise and market their products and services online. One of the reasons why people jump to the Internet every time they want to get the word out about something is because there are billions of Internet users all over the world. People search for all types of information and products while they are online, so it is very easy to get information to a ton of people very quickly.

The one issue with getting the word out to people on the Internet is that search engine marketing has to be used in order for people to easily be able to find the information or products that the company or person is marketing. This field is very competitive and millions of websites, people and companies are trying to get their products or services noticed. There are two major types of search engine marketing; niche and general. Here are the differences between the two:

• General marketing does not typically target a specific group of people, while niche marketing targets a demographic of people who are going to be the most likely to buy products, services or read the information that they are providing.
• Niche marketing uses very specific and targeted keywords in campaigns, where the general method often uses broad keywords that are very competitive and expensive.
• Since general marketing often reaches people who have no interested in products or services that are being offered, the conversion rate is often lower; money is wasted and time is also thrown away.
• General online marketing using search engines can be done when a company or person is marketing a lot of different products or services, but niche marketing is often used when a person or company is campaigning for one product or service (even though they may offer more).

Each type of search engine marketing is meant for different situations, but people often cross the tactics and use them both in order to achieve online marketing success. Niche marketing is becoming popular as Internet marketers look for a way to have success without having to deal with all of the competition that general search engine marketing provides.

Vanessa Sweeney finds and writes about the latest trends on the Internet at http://www.theinternettimemachine.com/beta/site/index.php

Article Source: http://EzineArticles.com/?expert=Vanessa_Sweeney

http://EzineArticles.com/?The-Difference-Between-Niche-Marketing-and-General-Online-Marketing&id=4712280

Related articles

• 3 Easy Ways to Boost Your Internet Marketing Efforts (encourageblogging.com)
• Internet Marketing – Finding A Profitable Niche. (ronmedlin.com)
• Avoid Some Basic Niche Marketing Mistakes (encourageblogging.com)

Technorati Tags: market research, niche marketing

Image by SeattleClouds.com via Flickr

[Editor's note: Today's guest article focuses on the continuing evolution of the World Wide Web, how content will be delivered in the future, and the marketing strategies that  niche marketers must employ to take advantage of these changes.  ~Scott]

By Arlen Card

Your marketing strategy may have centered on email marketing, search marketing, pay-per-click, Web 2.0 techniques, or any of dozens more approaches. These techniques may still work, but their future is now overshadowed by the coming 800-pound gorilla.

I am referring to “app marketing” to mobile users. It is crucial to your future that you understand what is happening. Some estimates (data gathered from an Adobe-Omniture guru) put smartphone usage at several times that of the Web in as little as three years, and that includes even the crazy numbers we see in Web 2.0 gathering places. In fact, the social gathering will mostly be done from smartphone apps, not via browsers.

When giants like Adobe are gearing up to lead the charge into mobile app marketing with the services they offer, I think it would be wise for all to watch closely, but not wait.

“Mobile app marketing,” does not mean making money selling apps on iTunes. It refers instead to smartphone functionality via apps that lead strongly back to a merchant — you. For example, you can currently follow PGA standings and scores on an iPhone app (a free one), and football scores and rankings on another. More and more retailers, media outlets, service providers, and other vendors are giving away smartphone apps that give a prospect very appealing functionality, but are closed-ended – they lead the user to only one place, the sponsor’s offers.

These mobile apps capture emails to build lists in exchange for social interaction features. They link to websites. They pitch special offers. They sell downloads and services directly. They gather user data so offers can be targeted. They basically do everything websites can do, but they are with the person 100% of the time, totally convenient, and require no decision or action – the approach is included with the app the user already chose to download and use.

This is very much like direct to desktop messaging and Web 2.0 piggybacking, because the message gets to the prospect without the prospect having to take any overt action. The convenience and near-permanent presence, however, is an improvement on the old marketing strategy of search engine optimization. There is no competing for a number one position. If your app is fun, functional, and emotionally appealing, your message will be seen, and unlike pay-per-click or cost-per-thousand advertising, it is seen by the prospect without any charge to you.

The marketing strategy of the future is already here, the trends in traffic are unmistakable, and the savvy internet marketer should really be on top of this. Right now.

Get more info on this crucial topic, as well as more cutting edge tips and techniques that can really boost your income at http://www.internet-marketing-mvp.com/posts-and-news

Article Source: http://EzineArticles.com/?expert=Arlen_Card
http://EzineArticles.com/?Marketing-Strategy-Shift:-Web-2.0-Has-Been-Replaced—Will-You-Be-Left-In-the-Dust?&id=5149562

Related articles

• Execs see value in Web 2.0 but worry about security (news.cnet.com)

Technorati Tags: market research, Marketing strategy, niche marketing