The Niche Marketing Blog

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Archive for June, 2011

Niche Marketing Strategy – Using Trends to Drive Traffic

Niche Marketing Strategy: Using trends to drive traffic

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There is a simple, yet effective, way to drive traffic to your niche blog or web site. This strategy is quick, easy, and best of all, won’t cost you a dime.

This powerful niche marketing strategy will use free applications to identify trends in both Google and Twitter, and then using the information gleaned from those trends, will drive traffic back to your home blog or web site.

If you don’t already have them set-up, go ahead and create both a Twitter and Google account.

Google

Once you have your Google account set-up, head on over to Google Alerts and start typing in some niche keywords that are related to your business. You can then tell Google where to send these alerts; e.g. an RSS reader or email address of your choosing, or Google Reader.

Google will search the web on a daily basis, and gather up web entries, blog posts, and news items that match the keywords which you entered.

This is a quick way to find out what’s hot, and what’s not, in your industry on a day-by day basis.

Google makes it easy to then analyze trending topics by entering keywords into Google Trends. By simply entering your selected keywords at Google Trends, you can analyze search volume by region, city, and more.

Twitter

Twitter also allows for powerful trend spotting. In her article, 5 Ways to Analyze Twitter Trends, Caroline Melberg offers five places to go for finding Twitter trends.

The idea here is to use Twitter’s trending feature to identify topics that are gaining in popularity.  Be on the lookout for questions, concerns, and frustrations expressed by people in your industry (prospects, customers, thought leaders, etc.)

Driving Traffic Back to Your Site

Now that you have identified a current topic that is trending upwards, simply write a blog post or web site copy that addresses the topic. Your final step is to tweet your content on Twitter, Facebook, Digg, and any other social media site where you have created both a presence and following. Don’t forget to add a link back to the blog post or web site which relates to the topic.

Since you have picked a topic that is trending upwards, there will be a lot of people, looking for current information in the social media circles. As they search for content relating to the topic, they will come across your tweet, post, etc. Many will follow your link to get more information which, in turns, increases the traffic back at your site.

All that is left for you to do is create a “call to action” back at your site for converting that traffic into leads or sales.

This is a powerful traffic building strategy that has worked well with many of my clients. Try it out and let me know what you think.

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Niche Marketing Strategy – What’s the Big Deal?

Niche Marketing

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[Editor’s note: The following guest article provides a very good overview of niche marketing, and why this type of marketing strategy can produce more consistent profits for your business. Tell me what you think by leaving a comment below. ~Scott]

By

Just what the heck is a niche market strategy? As you might already know, a niche market is group of consumers that all have a similar need, desire or problem. Niche market strategy is the thought process that we use to find those hot undiscovered niches that we can develop into a profitable business model.

Now, let’s assume you are marketing designer clothes that are extravagant and expensive. You might think that your niche market would consists of people who need clothes, Right? Well, that is true but your market will be narrowed down to people who want designer clothes and can afford to buy your clothing line.

By targeting this micro niche, your targeted audience or search numbers will drop drastically and immediately, you are thinking there is no money to be made by selling to a smaller crowd. The truth of the matter is that there will be more potential to make profits by starting a new website in the designer clothes niche than in the wide open clothing niche.

Let me explain this point a little so that you don’t think that I am some sort of weirdo blowing off steam. While it is a fact that your targeted audience will be less, it is also true that you will only attract searchers that are interested in your specific product. It will be easier for you to market to this crowd because of several reasons. Below are a few of the reasons that your visitors will be more willing to buy from your site than a site that is marketing a wider variety of products.

  • You will promote your site using keyword phrases that are medium to long tail phrases that are very closely related to the contents of your website. These keywords have a fraction of the competing pages on the Internet than the shorter keyword phrases, therefore you will be able to rank higher in the search engines and be found by searchers easier.
  • People searching with longer keyword phrases are looking for a specific type of product line to buy. By providing only those associated product lines, your site will be tailored to their needs. Statistics show that visitors to a website only stay an average of seven seconds. If you only present to your visitors what they are searching for, your chances to keep them on your website improve dramatically.
  • Research has proven also that people who search using long tail keyword phrases are more apt to buy. Their search terms are more specific and they know what they want, they are just looking for a place to buy it.

A very common fatal mistake that people building websites make is trying to market their product or service to a large general market instead of focusing on a small niche market. They fail to realize that the Internet is like the LA freeway at rush hour. You have a snowballs chance of getting anywhere in that crowd.

The only way that you can compete in highly congested, overcrowded markets is to have a big advertising budget or a large existing mailing list targeted to your product line. What you will find by trying the pay-per-click PPC method is that the big dogs that have the corner on your market will have an unlimited advertising budget also. You will most likely resemble a Salmon swimming upstream.

The second huge mistake that people make when picking a niche market to build a website around is promoting a niche that they are passionate about or that they have a lot of knowledge in. It is great if you can do this, but the chances of this happening are slim.

The problem with choosing a niche that is near and dear to your heart is that there may be a limited audience looking for the information that you possess, the people may only be looking for information (their not buyers) or there are no monetization features in your field of expertise.

You must understand that without interest in your niche, a buying crowd and a way to monetize your niche, you will make no money from your online business.

Now, I know that you are interested in being successful in your online endeavors or you would not be reading this article. I am going to be straight to the point, frank and up front with you. If you really want to succeed in today’s super-competitive, dog eat dog marketplace, you have no choice but to focus your business and marketing on a specialized small niche market that has a decent amount of interest and also can be monetized with useful saleable merchandise. Unless you have a bunch of money you want to spend on an advertising campaign.

If you ignore my advice and go merrily on your way and market to a larger general market before establishing your roots successful in a couple of small niche markets, I will personally guarantee you that you will soon go broke and be out of business. That may sound cold, but those are the facts, like it or not.

The key ingredients to niche marketing strategy are:

  1. Finding a market that has a hungry crowd of people that have a problem in a low competition niche
  2. Finding saleable merchandise that will solve their problem
  3. Making sure that your hungry crowd is a buying crowd.

You need to study the keywords to determine whether or not you feel that your audience will buy or are window shoppers. When you find a niche that possesses all three of the above characteristics, you have got yourself a winner.

I am an affordable small business web designer by trade and I research and uncover profitable micro niches every day. You can get your Free copy of my Niche Market Research. This report includes over 150 of the Hottest Small Niche Markets. These sub-niches have been researched, uncovering highly searched markets with low competition while still providing good profitability features.

If you are in need of a low cost quality web design visit my site at: http://www.affordablewebsitedesignco.com

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