The Niche Marketing Blog

Web Site Traffic

[Editor's note: Web site traffic. Whether you are a niche marketer, or a brick and mortar business manager, you need more traffic.This is the one topic that every one of my clients, and many of my readers, ask about on an on-going basis. Everyone wants to know how to get more traffic to their site or blog. So, in response to this demand, I'm going to devote the next several articles to the topic of increasing your web site traffic. Today's guest article focuses on some tried and true methods for increasing the traffic to your site.

In future articles, I'll explore the different types of traffic - and which type you should be most interested in. In the mean time, enjoy today's article. Send me your traffic questions, by leaving a comment below, and I'll do my best to answer them for you. ~Scott]

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Traffic is unquestionably important in the success of an online marketing business. However, it is important to understand why quality website traffic is critical to the success of your site. That’s what we are going to help you with in this article.

Are the visitors there because they are interested in your niche or your product and the content on your site or are they there because they have been paid to click on an ad? Those in the former group are there because of their interest. They are targeted or pre-qualified leads. The latter group is untargeted and unlikely to stay on your site very long or to ever return.

Once you understand the difference it will be much easier for you to strive for targeted traffic. Let’s take a look at some of the ways the experts do this.

You are no doubt familiar with the phrase “content is king” and that certainly applies to your website or blog. It is greatly important that the content you put on your website is interesting to your visitors. It should also be informative. It can be educational; it may answer a question or even solve a problem.

The information you post should be updated frequently. This will keep your visitors interested and increase the chances they will return often.

Now let’s examine some ways to drive even more traffic to your site.

Write Articles. Writing articles pertaining to your niche is a good long term strategy for sending traffic to your website. This is especially true if you submit them to 4 or 5 top article directories like EzineArticles, GoArticles ArticleDashboard, Buzzle, and ArticleBase.

Your articles need to be 400 – 500 words long with an author’s resource box at the end which directs visitors to your site. For article marketing to be successful you should submit articles on a regular basis.

Use Social Marketing. Facebook and Twitter, as you no doubt know, are very popular all over the world and more and more internet marketers are making use of these sites to market their business. These sites offer exceptional opportunities to advertise your site for free.

Participate In Forums. Forums can be of great help to you in 2 ways. First, you can learn from others in your niche what has been successful for them in their internet marketing endeavors. Second, you can offer your own advice or assistance to others which will increase your credibility and the trust of others. This can be big boost in your traffic.

Do Your Keyword Research. I could have placed this at the top of the list because it is so important. However, here near the end is a good place to emphasize how important it is to use the right keywords to improve your website traffic.

There are numerous sites and tools available to help you with keyword research and many of them are free such as Google Keywords AdWords Tool.

Using keyword phrases related to your topic will help people find your website. You need to develop a list of these phrases that you have determined to have a high number of searches and low competition and the use a different one in in each of your article and posts to your site.

These are all ways to get quality website traffic – traffic that is targeted and pre-qualified to improve your sales.

Walt Gemmell is the owner of earn at home a website where you can get your own income generating website ready to take orders. Also visit free traffic to discover 25 ways to get free traffic.

Article Source: http://EzineArticles.com/?expert=Walt_Gemmell

http://EzineArticles.com/?How-To-Get-Quality-Website-Traffic-Like-The-Experts&id=6694974

Related articles

• 3 Best Free Ways To Get Website Traffic (blogpronews.wordpress.com)
• If You Want to Get Website Traffic, You Need To Read This (preciseinternetmarketing.com)
• How To Get More Traffic For Free? (ronmedlin.com)
• Internet Marketing Tips: Advanced SEO Targeted Traffic Tactics (ronmedlin.com)
• Website Traffic – That It Is Where Your Triumph Hinges (ronmedlin.com)

Technorati Tags: article marketing, Search Engine Optimization, website traffic

Content marketing

[Editor's note: This week's guest article continues our focus on content marketing and how you can use this strategy to help build traffic to your niche website or blog. Words to the wise: content marketing as a strategy is only as good as the content that you have published. So, choose your topics carefully and only publish high quality work.  Let me know what you think by leaving me a comment below.  ~Scott]

By R. Henks

In this article I am going to teach you about another method of traffic building that I call content marketing. You will learn what it is, how it can build your business and how to do it.

There are several methods of driving traffic to you business. In past articles I taught you some of the low cost methods. Content marketing is another very good low cost method of driving traffic to you info marketing business. Some examples of content marketing are articles, blogs, articles, videos, eBooks, audio courses. There are still more but that is enough to get started.

So how do you get started with Content Marketing?

Basically you start creating content. You can write an article, then submit it to the article directories. You could post it as a blog or on a website. The idea is to get it published online. Then people will see it, if they like it they will recommend it or publish on their websites. That is called viral marketing. Getting other folks to advertise your article all over the web for you. This could continue on and on, from friend to friend or website to website until there are thousands of views of it.

This could be any type of content you choose. You could use a video, or audios and post them on video sites. The same thing can happen. Then at the end of your article or video just be sure to include a call to action. Whether it is a link to your squeeze page or to your website or affiliate offer. Just make sure you take advantage of all those people that are viewing your content.

The viral part of this is what helps you to build your business. The search engines might pick it up and index it. Then you have a whole lot more chances for people to see your content and your call to action.

How do you do content marketing to build your business?

Lets say you start writing an article every day and publish it on the internet. Let’s just do 5 a week to start. In a month you could have 20-25 articles written. Keep that up for 6 months and you could have over 100 articles published online.

Now, take those articles and record them as audios, a video, maybe a blog post and you have hundreds of hours of teachable material that many folks will be glad to pay for.

To promote this content you created you could subscribe to forums that are in your niche and talk about your products. Eventually folks will ask for your links and begin visiting your sites and buying your products.

At the same time, while creating these teachings, you could be promoting some good affiliate products that will help your readers even more. They will appreciate your recommendations. That would make your articles and videos get that much more traffic to build up your info marketing business.

By the way, if you liked this article, you will probably like my new Info Marketing Success Daily newsletter – I am planning to do a daily training for 90-100 days – if you like this article, you should like the daily training.

Sign up here: Info Marketing Success Daily

Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you visit here: info marketing.

Article Source: http://EzineArticles.com/?expert=R._Henks

http://EzineArticles.com/?What-Is-All-This-Content-Marketing-Stuff-Anyway?&id=6622430

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• Internet Marketing Guide – 4 Content Marketing Miscues (thenichemarketingblog.com)
• Boosting Content Marketing’s Effectiveness With Consumer Insights (searchmarketingstandard.com)
• 5 Ways to Give Your Content Marketing New Life (toprankblog.com)
• The Secret to a Longer Life for Marketing Content (thecustomercollective.com)
• Managing Content Marketing. The real world guide for creating passionate subscribers to your brand. Robert Rose & Joe Pulizzi. (regnordman.com)
• Why is an online content marketing strategy important? (marketing.yell.com)

Technorati Tags: Content marketing, internet marketing, niche marketing, niche marketing strategy

Content Marketing helps with ranking

[Editor's note: The term "content marketing" is gaining traction in the niche marketing communities. While not a new concept, content marketing is still receiving a lot of press because it offers a potential solution to the recent algorithm changes served up by Google. The following guest article takes a look at four specific content marketing mistakes and how to avoid them. Are you using content marketing in your on-line strategy? Let me know how that is working out for you by leaving me a comment below.  ~Scott]

By Darren W Chow

Internet marketing campaigns revolve around 3 things – search engine optimization, social media and content marketing. These marketing efforts are referred to as pull strategies. These are the marketing efforts that are designed to “pull in” your target clients, instead of pushing them to make favorable buying decisions.

The oft-repeated adage in Internet marketing – content is king – remains as relevant as ever. After all these emerging developments and shifts, the content of your Webpage remains to be the lynchpin of Internet marketing. Search engines scour the pages of your Website to assess if such pages measure up to the search query. On the other hand, your target readers will follow the content of your blogs, whitepapers, articles, etc. in order to get a clear picture of the product or services that you are offering.

This means that you need to generate quality content to build your reputation online. You have to exert extra effort to show that you are a trusted and reliable source of information. Thus, if you want to hit the jackpot in your Internet marketing campaign, you have to work on your content.

There are 4 common pitfalls that you must avoid in your Internet marketing campaign. These are the following:

Inadequate Fresh Content

Fresh content is the lifeblood of content marketing. This may appear to be a perfect case of redundancy. How would you perceive a blog site where the latest post is already a few weeks old? Blogs that are generally stagnant are considered by readers as fairly useless and won’t waste their time reading through the content. You are losing out on the opportunity to rank well at Google since each of the posts in your blog can target various keywords and these can help improve your online presence.

Connecting With the Wrong Audience

Follow the basic rule in marketing – profile your potential clients. You must monitor who are reading your blog posts regularly. Carefully assess if you are missing out on some earning opportunities from other segments of the market. Determine what your priorities are. Do you want to build your reputation as an expert in a particular field or niche? Or do you want to share information with your target clients? You must also get a good grip of the online behavior of your target readers and find out what they are looking for when they browse the Web.

Coming Off As a Hard Sell

You will surely mess up your Internet marketing campaign if you treat your content marketing as your medium in selling your product or service. You have to remember that your primary objective is not to sell but to market your product or service. You are into content marketing to “help” your potential clients. Your readers will surely not appreciate it if you sound a bit too “promotional” when you provide content for your blog.

Producing Content Without Promotional Value

On the opposite end of the spectrum, you should find ways to promote your product or service without going overboard and appear to be a hard sell. Learn of the “stealth” techniques so that you can get the desired response from your readers. When you produce a great article or white paper, you can get positive response from your target audience. This puts you closer to your main objective of developing a potential business through higher CTRs. Make yourself visible on the Web. Get those posts on your social profiles, company newsletters and social bookmarking sites. Of course, don’t forget to put share buttons on your blogs so that your target audience can republish or link to them.

For more resources about internet marketing check out Choose Income program. There is also a great program called Niche Conqueror that can be very successful.

Article Source: http://EzineArticles.com/?expert=Darren_W_Chow

http://EzineArticles.com/?Internet-Marketing-Guide—4-Content-Marketing-Miscues&id=6617682

Related articles

• Why is an online content marketing strategy important? (marketing.yell.com)
• SEO content marketing roundup, week ending November 2nd (seocopywriting.com)
• The Secret to a Longer Life for Marketing Content (thecustomercollective.com)
• Content Marketing: Publishing is the New Marketing – Free webcast at Search Marketing Now, May 18 (prweb.com)
• Content marketing overtaking print, TV, radio, and events (r3r.com)

Technorati Tags: Content marketing, niche marketing, niche marketing strategy, social media