The Niche Marketing Blog

Tools for understanding and reaching your market

Archive for March, 2012

Daily Social Media Marketing Re-cap

Social media marketing is becoming an ever more important tool in the niche marketer’s bag of tricks.  But not all think this is as it should be…

Study Reveals Industry Experts Split on Future of Social Marketing

According to The State of Social Marketing 2011–2012, industry experts are split on the future of social media marketing; just over half believe it is already or will go mainstream during 2012 and just under half feel it will remain experimental this
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When social media goes anti-social

“It’s a pretty stringent process for us … we write content, word for word, what is going to go up on the Facebook wall and send it to the brand team for approval,” said Matt Singley, chief executive officer of social media marketing firm Singley +
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Globe and Mail

Social Networking Takes Center Stage at P&G

All its major brands now have a social media marketing component. Women ages 25 to 54 with children at home—the key target audience for consumer products makers—each spent an average of 484 minutes on Facebook in February, 14 percent more time than
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New AddShoppers Social Sharing Platform Integrated with 3dcart

That way, online retailers can make sense of their social media marketing and learn from the information. “Using social media to promote your store is crucial to an online marketing plan—but measuring the impact of social media on your business is a
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Freelance SEO, PPC and Social Media Services Now Offered in Oxford by an …

Digital marketing channel-tactics such as ‘Search Engine Optimisation’ (SEO), ‘Pay Per Click’ (PPC) advertising and ‘Social Media Marketing‘ are now firmly embedded within the marketing mix of some of the world’s biggest brands and organisations.
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PR Web (press release)
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Daily Location Based Marketing Re-cap

Location-Based Tools Tying Music to Local Experiences

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in
See all stories on this topic »

BetaKit

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose‘s flight to Google, PayPal’s response to Square with a
See all stories on this topic »

Street Fight

Proximus Mobility Named a TAG Top 10 Innovative Technology Company

Proximus Mobility’s hyperlocal location based marketing solution is not only changing the marketing and advertising industry, but is also putting Georgia on the map… The Technology Association of Georgia (TAG), the state’s leading association
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(DIGITAL) Use Location-Based Marketing At Your Station

SXSW is always a hot bed for new tech and this year location based marketing has once again been in the spotlight. Foursquare launched at SXSW 3 years ago. Now with 20 million users and tons of merchants. Foursquare has become “the player” in the space
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Carrier-Based Geo-Fencing Gives Brands the Power to Push

I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that has
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Street Fight
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Daily Content Marketing Re-cap

Google launches Consumer Surveys to help businesses target content marketing

The surveys provide B2C companies with an inexpensive option for research that can inform content marketing campaigns. Businesses can create the surveys, which are entirely customizable, and collect results for $0.10 per response.
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Brafton

10 Types of Content that Drive Adoption in Private Online Communities

By Joshua Paul, Published March 30, 2012 Are you worried about how to get your customers or members to visit, participate, and return to your private online community? Or do you have a private social network for members that more closely resembles a
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Brandpoint Announces New Media Partnerships

ARAnet is an article-based digital media company that educates consumers, builds brands and drives sales through product offerings that focus on digital advertising, content, marketing, SEO and public relations, and that leverage content and technology
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Why Being Young, Inexperienced and Weird Can Help You Get Ahead

The Truth About Niche Marketing & Finding Hot Niches …

Positioning your business is important to its success: This indicates that trying to provide a product or service to pander to everybody's internet niche marketing
aspectro.com/the-truth-about-niche-marketing-finding-hot-nic…

Im Niche Marketing websites

Niche Marketing Ideas | Find a Niche Market Now Our users selected these sites as relevant to Im Niche Marketing. nichemarketingformulacom
find.informe.com/im_niche_marketing/

PropertyAuction.com Releases Survey Results of Annual Real Estate …

by Allison Halliday – 26 March 2012 PropertyAuction.com, a niche marketing website dedicated exclusively to real estate auctions, has just announced results

Furniture Retail Tip #37 From Grandpa Mike-ee! at 90 …

Do a Google search for “multicultural marketing”, “niche marketing”, and “ethnic marketing”… and expand your horizons. I bet the effort will be well worth
Furniture World Magazine

Why Being Young, Inexperienced and Weird Can Help You Get Ahead

explanation of the “shattering of the mainstream into a zillion different cultural shards” and how business success now depends on niche marketing.
Forbes

(DIGITAL) Use Location-Based Marketing At Your Station

Five Things You Need to Know Today: March 29

In March, the topic will be "Foursquare and Location-Based Marketing" and in April, the topic will be "Pinterest for Business." For more information on the event, contact either Bob Cargill at Cargill123@gmail.com or Phil Hollows at phil@feedblitz.com.
See all stories on this topic »

Location-Based Tools Tying Music to Local Experiences

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in
See all stories on this topic »

BetaKit

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week's episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose's flight to Google, PayPal's response to Square with a
See all stories on this topic »

Street Fight

Proximus Mobility Named a TAG Top 10 Innovative Technology Company

Proximus Mobility's hyperlocal location based marketing solution is not only changing the marketing and advertising industry, but is also putting Georgia on the map… The Technology Association of Georgia (TAG), the state's leading association
See all stories on this topic »

(DIGITAL) Use Location-Based Marketing At Your Station

SXSW is always a hot bed for new tech and this year location based marketing has once again been in the spotlight. Foursquare launched at SXSW 3 years ago. Now with 20 million users and tons of merchants. Foursquare has become “the player” in the space
See all stories on this topic »

Report: Video content marketing boosts conversions

Content Marketing: How Businesses Can Create A Successful …

There's more to successful content marketing than creating content. Prepare to define, adapt, rebalance and grow as your content strategy evolves.
www.v3im.com/…/content-marketing-how-businesses-can-cre…

Content Marketing: Next Big Buzz | Inc.com

What is 'content marketing'? If you haven't heard the buzz yet, you will soon. Here's what you need to understand now.
www.inc.com/hollis…/content-marketing-next-big-buzz.html

Inbound Marketing: Do You Have A Content Destination?

By Michael Brenner, Published March 30, 2012 B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. There are colleagues to convince,
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Business 2 Community

Creative B2B content marketing drives conversions, study suggests

Content marketing can help B2B marketers convey a sense urgency among their prospects about the need for their services.This is a benefit companies should consider, as a report from Upshot found that marketing campaigns aimed at businesses are
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Brafton

Report: Video content marketing boosts conversions

Businesses looking for a new element for their content marketing campaigns may want to consider video, with market research firm comScore reporting that video marketing is among the best ways to boost web conversions. The report found that prospects
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Brafton

Daily Social Media Re-cap

Survey Says Marketers See Social Media as an Experiment

Or is social media marketing still more of an experiment? Pivot (the social business conference people) asked brand managers, agency professionals and marketing experts that question and the result was surprising. 49% said that social media marketing
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Successful Internet Marketing Includes Both Email Marketing & Social Media …

According to their survey, Small businesses that combined email & social media marketing services experienced a 28% higher open rate than companies who didn’t. VerticalResponse also found that the Top 5 industries who employed this method of internet
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The Social Marketing Ninja Behind The Hunger Games Success

Simply put, “Lionsgate social media marketing is centered around thismoment’s social infrastructure,” writes Forbes. Entrepreneur-centric Inc. also acknowledged the thismoment-powered social media savvy of The Hunger Games pre-launch marketing.
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Earmarq, LLC Announces Launch “Spring Has Sprung” Social Media Solutions Sales …

Earmarq, LLC, a leading social media marketing group, is excited to announce the launch of its “Spring Has Sprung” social media awareness program for businesses of all sizes. Atlanta, GA, March 29, 2012 –(PR.com)– Earmarq, LLC, a leading social media
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Successful Internet Marketing Needs Email & Social Media | Small …

According to their survey, Small businesses that combined email & social media marketing services experienced a 28% higher open rate than companies who didn’t. VerticalResponse also found that the Top 5 industries who employed this
Small Business Technology

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Daily Niche Marketing Re-cap

Niche marketers are always looking for new strategies and tools to enhance their marketing efforts. The following is a re-cap of niche marketing news from around the net.

Affiliate Niche Marketing Explained | Niche Marketing

Niche marketing is a must for newcomers in the game. Do not try to fool yourself by targeting high-competition keywords. A niche can make you rich if you can
youtoocanmakemoremoney.com/affiliate-niche-marketing-ex…

Living the Solution » Blog Archive » Niche Marketing: 3 …

Niche Marketing: 3 Misconceptions. Are you focused on niche markets? Do you even know what that means? Specializing in Niche Markets has never been as
blog.coloradocoachingcompany.com/…/niche-markets-3-misc…

Niche Marketing » Making Niche Marketing Work: How to Grow …

Making Niche Marketing Work: How to Grow Bigger by Acting Smaller ( 9780070379718): Robert E. Linneman, John L., Jr. Stanton: Books Continue reading →
www.feedagg.com/…/Niche-Marketing-Making-Niche-Market…

The Truth About Niche Marketing & Finding Hot Niches …

Positioning your business is important to its success: This indicates that trying to provide a product or service to pander to everybody’s internet niche marketing
aspectro.com/the-truth-about-niche-marketing-finding-hot-nic…

Im Niche Marketing websites

Niche Marketing Ideas | Find a Niche Market Now Our users selected these sites as relevant to Im Niche Marketing. nichemarketingformulacom
find.informe.com/im_niche_marketing/

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Daily Location-Based Marketing Re-cap

Here’s a quick re-cap of location-based marketing news from around the net.

MENG to Hold Virtual Summit on Location-Based Marketing on April 18

Location-based marketing (LBM) takes mobile marketing and advertising a step further by enhancing the relevance of the marketing message. “It is essential for marketers to connect the ‘who and what’ with the ‘when and where,'” said MENG member Claudio
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Voxeo Rolls Out Location-Based Intelligence with Voice Self-Service Apps

In addition to store locators and other applications that typically require location information, companies can use LBS to deliver location-based marketing offers and location-based advertising. The technology can also work to track mobile workers,
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Five Things You Need to Know Today: March 29

In March, the topic will be “Foursquare and Location-Based Marketing” and in April, the topic will be “Pinterest for Business.” For more information on the event, contact either Bob Cargill at Cargill123@gmail.com or Phil Hollows at phil@feedblitz.com.
See all stories on this topic »

Location-Based Tools Tying Music to Local Experiences

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in
See all stories on this topic »

BetaKit

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose’s flight to Google, PayPal’s response to Square with a
See all stories on this topic »

Street Fight
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Daily Content Marketing Re-cap

The Myth of Mobile Content Marketing | Copyblogger

As a content marketer, your mobile options for delivering your words, videos, images, and audio to people on the go are immense. Here’s the simple and
www.copyblogger.com/mobile-content-marketing/

Snag this Content Marketing Course from Brian Clark (Free for the …

Business bestseller Michael Port interviews Brian Clark about the essentials of content marketing that works.
www.copyblogger.com/dsd-content-marketing-course/

Great Content Marketing Ideas for Using Google Plus

If you’re still figuring out how to make Google+ part of your content marketing strategy, take a look at a couple of examples of popular and engaging Google+
www.contentmarketinginstitute.com/…/google-plus-content-m…

Content Marketing Overtakes SEO as Google’s Quest to Be “Human …

Google’s search capabilities are getting more “human” everyday, which means SEO is going down
www.thesaleslion.com/content-marketing-vs-seo-google-search/

12+ Million Views and Counting.. How Content Marketing Goes Viral

I have spoken for years about the merits of using content marketing to help quality content get a lot of visibility, social signals, and possibly go.
www.brentcsutoras.com/…/12-million-views-counting-content…

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