The Niche Marketing Blog

Advisor Marketing The Right Way In The 21st Century

Evolutionize specializes in providing independent financial services firms with a suite of proven practice development solutions including Web site development, inbound and outbound marketing tools and compliant social media marketing program support.
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Optimize This! 10 Q&As on Customer-Centric Marketing with Lee Odden

Marketers need to understand the roots of these changes and how to apply the principles of optimization for a more customer centric content and social media marketing strategy.” – Lee Odden For those who already familiar with Lee, he's CEO of TopRank …
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Viestly Social Media Publisher Taps Into the $15 Billion Social Media and …

How successful are the businesses with their social media marketing? The road to success and the secret lies in the web platform used and its effectiveness. Viestly is all-in-one publishing platform that helps you build brand awareness and publish your …
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Event: Social Media Marketing Group | Marking the Beginning of a …

Entrepreneurs, you must connect. As part of our dedication to building the Northeast entrepreneurial community, we feature events that will help you find the resources and guidance you need to succeed. What the Event Organizers Say: …
Whiteboard

Is Your Social Media Marketing Campaign Jeopardizing Your Business?

By Charlotte Howard, Published April 16, 2012 Social media marketing is becoming an increasingly important part of any company's advertising and online presence and it is easy to see why. Social media keeps people and businesses connected all over the …
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Social Media Marketing & Mobile Marketing by Sigma Infotech for Higher ROI

Sigma Infotech is an industry leader in social media marketing and mobile web design services, which, when integrated into the marketing plan of a business, can yield visible, perceptible and profitable results. Social media is all the rage in the …
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Worldwide Social Media Usage Trends in 2012

(Also see "The 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]" for more social media marketing trends from Social Media Examiner.) The inexorable rise of social media might be an indisputable fact but it can be easier to track …
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Perch: The One Stop Social Media Tracking App for Small Businesses Is Coming …

Perch aims to help small businesses maximize their social media marketing by providing a personalized stream of local promotions and events being publicized online. Perch, whose CEO is original Mapquest founder Perry Evans, keeps track of social media …
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Speaking Engagements: OpenDialogue Presents Content Marketing …

OpenDialogue presents a one-day conference on Content Marketing at The Old Mill on April 25. The theme of this year's event is The Power of Choice: Attracting Consumers in an Opt-In World. Randy Matheson, our Director of Emerging …
Delvinia

Becoming Your Own Media Company: 5 Content Marketing Tips

Andrew Heyward, the former president of CBS News, and Dan Scheinman of Cisco, are widely credited with advancing that idea, but the practice of turning your company into a media company (see: content marketing) didn't really catch fire until the last … See all stories on this topic »

Fast Company

Targeted content marketing growing substantially in 2012

Veronis Suhler Stevenson recently published its annual Forecast Mid-Term Update and found that targeted content marketing campaigns are driving massive growth in the communications industry. Investment in internet-related media is driving the largest … See all stories on this topic »

Brafton

How To Make Pinterest Part of Your Social Media Marketing Plan

By Jessica Bedore, Published April 11, 2012 Pinterest is now the third most popular social network in the United States, according to a recent report by Experian, a global leader in providing information, analytical tools and marketing services.
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Pinterest Webinar to Help Entrepreneurs and Professionals Master …

ATLANTA, April 11, 2012 — Social Media Marketing University (SMMU) invites business owners and business professionals to a must-attend webinar entitled “From 0 to 40000+ Pinterest Followers in 5 Weeks: Discover the Right Way to …
eReleases Press Release Headlines

Social media gives 'Hunger Games' an edge

This represents one of the biggest marketing success stories in recent years. Moviegoers will likely see more studios and distributors pushing social-media marketing in the future. After all, it's cheap, easy and deafeningly effective.
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4 Walls Unveils New Social Media Marketing Tools

NARBERTH, PA, April 12, 2012 /24-7PressRelease/ — Today, 4 Walls added two new products to Respage, its suite of social media marketing tools for the multifamily industry. The products promise to give property managers more flexibility in achieving …
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5 Ways to Market Your Brand With LocationBased Networks

Between the rise in locationbased social networks like Foursquare and the mobile market's meteoric growth a new marketing avenue has opened up Locationbased …
mashable.com/2012/04/10/marketing-location-networks/

5 Ways to Market Your Brand With Location-Based Networks

Location-based marketing is a nascent frontier, and marketers are clamoring to take advantage of it. Already, about 30% of smartphone owners access social networks via their mobile browser, and that figure will continue to grow, according to an …
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QuantumDigital Launches QuantumCards, the First Direct Mail Marketing App for …

"Location-based marketing technology is on the radar for many major brands, and 2012 is the year that this technology will not only be present but become the norm on many smartphones," said Freddie Baird, Executive Vice President and Chief Operating …
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How LocationBased Marketing Can Help You Connect with Customers …

Some real-world examples of how companies have successfully used these tactics and how you can too.
www.entrepreneur.com/article/223304

How to Make Money with Content Marketing | Jeffbullas's Blog

There's been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign. If you want to …
www.jeffbullas.com/…/how-to-make-money-with-content-mar…

Study shows news content marketing engages tablet, smartphone users

A report from Pew suggests that news content marketing campaigns can help businesses target mobile web users. A report from the Pew Project for Excellence in Journalism found that consumers are reading more news content on their mobile devices. See all stories on this topic »

Brafton

What Dating Can Learn From Content Marketing

What if I have nothing to say or all I can talk about is content marketing? Emma is a girl who loves her some content marketing. She lives and breathes it, which is why she's good at what she does. As she discards her eighth outfit option onto a … See all stories on this topic »

Business 2 Community

Expert explains principles of content marketing

A marketing expert has advised brands to use content marketing if they want to future-proof their promotional activity, gadgetstech.co.uk reports. Writing for mashable.com, marketer Gilad de Vries explained that countless sources are suggesting that …
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Content Primer #4: What's With White Papers?

By Laura Hancock, Published April 12, 2012 The great thing about content marketing as a whole is that the process is incredibly customizable for each and every business. We at Content Equals Money are proud to be able to serve a wide variety of content … See all stories on this topic »

Business 2 Community

Pinterest Webinar to Help Entrepreneurs and Professionals Master the Third …

ATLANTA, April 11, 2012 /PRNewswire via COMTEX/ — Social Media Marketing University (SMMU) invites business owners and business professionals to a must-attend webinar entitled "From 0 to 40000+ Pinterest Followers in 5 Weeks: Discover the Right Way to …
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Mitigating the Legal Risks of Using Social Media

In particular, the traditional and serious vetting processes for advertising and press releases are almost nonexistent because social media marketing is a daily torrent. Moreover, blog posts and comments on online communities are usually not screened … See all stories on this topic »

WisBar

Measuring Social Media Sentiment without Keywords & Smiley Faces

By Chad Pollitt, Published April 11, 2012 According to Social Media Examiner in its 2012 State of the Social Media Marketing Industry report, “How do I measure the effect of social media marketing on my business” was the most asked question by more … See all stories on this topic »

Business 2 Community

Zuberance to Host April 18 Webinar, "Brand Advocates on Facebook: What …

Register for the webinar and learn how to turn "likes" into leads and Superfans into social media marketing machines. Register and learn how to: Identify Brand Advocates amongst Facebook fans Leverage new Timeline features to boost advocacy Energize …
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Riding the Social Media Struggle Bus? You're Not Alone

By Tom Pick, Published April 11, 2012 Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. But that's a bit like saying that most Americans exercise … See all stories on this topic »

Business 2 Community

This Week In Location Based Marketing – Episode # 71

TheLBMA.com | Location Based Marketing Association. Podcasts. This Week In Location Based Marketing – Episode # 71. Date: April 2nd, 2012. Featuring: …
thelbma.com/…/this-week-in-location-based-marketing-episod…

Location based marketing, QR Codes, NFC all trending in the …

Location based marketing, QR Codes, NFC all trending in the mobile branding space. What is your company doing to elevate brand interaction with mobile …
www.linkedin.com/…/Location-based-marketing-QR-Codes-4…

Location Based Marketing Association Podcast with Vivian – GoldRun

Location Based Marketing Association Podcast with Vivian Rosenthal. April 3, 2012. CEO and founder of GoldRun, Vivian Rosenthal, discuses the intersection …
goldrungo.com/…/location-based-marketing-association-podca…

This Week in Location Based Marketing72 Consensual and contextual …

Episode 72 Recorded: April 7, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. UrbanAirship partners with Meridian (6:00) 2.
blip.tv/…/this-week-in-location-based-marketing-72-consensua…

Location Based Marketing | Marketing Consultant, Marketing Coach …

Location based marketing is a growing opportunity for many small business and locality based business. According to expert Jason Fell … Location-based.
profitminute.com/social-media…/location-based-marketing/

The Three Stooges of SEO Consultancy When it Comes to Successful Content Marketing

Don't let Larry, Moe or Curly get in the way of your content marketing campaign. Here's a scenario: New business has plateau'd for the past two quarters and your company owners are continually at your throat to generate more viable leads. See all stories on this topic »

Brafton (blog)

Instagram's Insta-impact: The Value of Images to Your Content Marketing Strategy

By Jonathan Crowe, Published April 11, 2012 Facebook's blockbuster acquisition of Instagram is a $1 billion-sized indicator of just how integral images are to the present and future of social media. As further evidence we need only look to exhibit … See all stories on this topic »

Business 2 Community

3 Things to Look For when Hiring a Journalist for Content Marketing

There are several areas of experience and specific qualities that marketing organizations should look for when hiring a journalist or reporter for content …
www.contentmarketinginstitute.com/…/hiring-a-journalist-for-…

7 Lessons From Content Marketing's Greatest Hits

A handful of companies have really nailed down the art of content marketing. Here's a closer look at some of their greatest hits.
mashable.com/2012/…/lessons-content-marketing-greatest-hits/

7 Lessons From Content Marketing's Greatest Hits

Lately, it's impossible to open a newsletter, check Google alerts, or visit any news sites without reading something on the benefits of content marketing. It seems as though the entire marketing industry is out to convince the world that this is the …
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Easter promotion helps distance learning students get more

The distance learning specialist is offering a free Business Management or Social Media Marketing course with any accounting, bookkeeping, IT, web design or marketing study programme. Home Learning College's Certificate in Business Management is …
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Innovation + Job News

Queen City Merge: Social media, marketing, design, development & winning, aims to give a 360-degree view of the latest web marketing and development trends, with an impressive lineup of speakers, including LB Denker, anthropologist of developer culture …
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Horton Group Expands Social Media Marketing Services Yahoo News

From Yahoo! News: Nashville marketing firm Horton Group announces expansion, adds social media marketing strategist Tony Bates to the team.
news.yahoo.com/horton-group-expands-social-media-marketi…

Social Media Marketing | Digital Marketing for Financial Advisors

http://www.annuitythinktank.com Social media marketing and digital marketing for financial professionals. Social Media Marketing Volume 1: Getting Started. Annuity digital marketing for financial planners. Financial digital marketing.
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Tips for social media success

The overall goal is establishing a certain amount of credibility to ensure that your efforts at social media marketing are effective. Before you begin using social media, analyze whether your business really needs all the time and effort you are going …
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