The Niche Marketing Blog

Speaking Engagements: OpenDialogue Presents Content Marketing …

OpenDialogue presents a one-day conference on Content Marketing at The Old Mill on April 25. The theme of this year's event is The Power of Choice: Attracting Consumers in an Opt-In World. Randy Matheson, our Director of Emerging …
Delvinia

Becoming Your Own Media Company: 5 Content Marketing Tips

Andrew Heyward, the former president of CBS News, and Dan Scheinman of Cisco, are widely credited with advancing that idea, but the practice of turning your company into a media company (see: content marketing) didn't really catch fire until the last … See all stories on this topic »

Fast Company

Targeted content marketing growing substantially in 2012

Veronis Suhler Stevenson recently published its annual Forecast Mid-Term Update and found that targeted content marketing campaigns are driving massive growth in the communications industry. Investment in internet-related media is driving the largest … See all stories on this topic »

Brafton

How to Make Money with Content Marketing | Jeffbullas's Blog

There's been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign. If you want to …
www.jeffbullas.com/…/how-to-make-money-with-content-mar…

Study shows news content marketing engages tablet, smartphone users

A report from Pew suggests that news content marketing campaigns can help businesses target mobile web users. A report from the Pew Project for Excellence in Journalism found that consumers are reading more news content on their mobile devices. See all stories on this topic »

Brafton

What Dating Can Learn From Content Marketing

What if I have nothing to say or all I can talk about is content marketing? Emma is a girl who loves her some content marketing. She lives and breathes it, which is why she's good at what she does. As she discards her eighth outfit option onto a … See all stories on this topic »

Business 2 Community

Expert explains principles of content marketing

A marketing expert has advised brands to use content marketing if they want to future-proof their promotional activity, gadgetstech.co.uk reports. Writing for mashable.com, marketer Gilad de Vries explained that countless sources are suggesting that …
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Content Primer #4: What's With White Papers?

By Laura Hancock, Published April 12, 2012 The great thing about content marketing as a whole is that the process is incredibly customizable for each and every business. We at Content Equals Money are proud to be able to serve a wide variety of content … See all stories on this topic »

Business 2 Community

The Three Stooges of SEO Consultancy When it Comes to Successful Content Marketing

Don't let Larry, Moe or Curly get in the way of your content marketing campaign. Here's a scenario: New business has plateau'd for the past two quarters and your company owners are continually at your throat to generate more viable leads. See all stories on this topic »

Brafton (blog)

Instagram's Insta-impact: The Value of Images to Your Content Marketing Strategy

By Jonathan Crowe, Published April 11, 2012 Facebook's blockbuster acquisition of Instagram is a $1 billion-sized indicator of just how integral images are to the present and future of social media. As further evidence we need only look to exhibit … See all stories on this topic »

Business 2 Community

3 Things to Look For when Hiring a Journalist for Content Marketing

There are several areas of experience and specific qualities that marketing organizations should look for when hiring a journalist or reporter for content …
www.contentmarketinginstitute.com/…/hiring-a-journalist-for-…

7 Lessons From Content Marketing's Greatest Hits

A handful of companies have really nailed down the art of content marketing. Here's a closer look at some of their greatest hits.
mashable.com/2012/…/lessons-content-marketing-greatest-hits/

7 Lessons From Content Marketing's Greatest Hits

Lately, it's impossible to open a newsletter, check Google alerts, or visit any news sites without reading something on the benefits of content marketing. It seems as though the entire marketing industry is out to convince the world that this is the …
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9 Steps to Building a Content Marketing Strategy

Over the past few years, there has been a lot of buzz about content marketing. Blog posts touting that the key to social media is good content abound and many books have been written about it. It should be obvious that content is important to social …
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Manticore Technology to Sponsor B2B Content2Conversion Conference

The conference will focus on content development, content marketing strategies and how to utilize content to drive demand. “In the research we've conducted with DemandGen Report, we've found a deep connection between content and marketing automation.
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Content Primer #1: Like a Little Black Dress

There are many different kinds of content that are part of a comprehensive content marketing campaign – blogs, articles, white papers, site content, social media pieces, press releases, and the beat goes on. What'd I'd like to do here is offer a little … See all stories on this topic »

Business 2 Community

Submitting Articles, Content Sites Or Directories?

By Will Skinner, Published April 9, 2012 Article marketing is the most effective way to market online. Your audience reach is very related and trust building comes hand and hand with article writing. We have all heard of this type of marketing, …
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Tech enables, complicates content marketing goals

The major theme dominating the three-day Custom Content Conference, last month in Washington, DC, was how technology has both enabled and complicated "engagement," that elusive goal of all content marketing. Elise Neal, VP-marketing solutions at …
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How to Grow Your Business with Content Marketing: The eBook

By Mike Sweeney How will content marketing contribute to the growth of my business? It's an oft-asked question, and the one that drove the birth, creation, and now the final release of our new eBook: “How to Grow Your Business with Content Marketing. See all stories on this topic »

SYS-CON Media (press release) (blog)

The Reason Behind Content Writing Services

By Amie Marse, Published April 6, 2012 The world of content marketing has exploded in the last few years! It's incredible how many options there are for companies that want to establish or extend their online presence. Early adopters of content … See all stories on this topic »

Business 2 Community

Maybe It's Not the Actual Topic of Our Content, But The Perspective Of It

In her post, she lists the 4 most popular topics as 1. content marketing, 2. Pinterest, 3. Google (SEO or G+) and 4. Facebook Timeline. Now you all know that I focus on content marketing on this blog and how we can leverage it to generate leads and … See all stories on this topic »

Business 2 Community

Changing the Conversation

By Ardath Albee, Published April 6, 2012 When B2B companies develop and implement a content marketing strategy it should be obvious that big change is afoot. Not just for marketers, but for everyone involved in the demand-to-revenue generation process.
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Content2Conversion Conference Attracts Major Brands In B2B

As organizations adjust to buyer-driven market demands, content marketing has become an increasing priority among B2B marketers. The educational and networking event will focus on content development and execution strategies, as well as how to utilize …
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4 Google+ Content Marketing Tips

Google+, the social network by the big G is proving to be the ultimate content marketing platform.
Performance Marketing Insider

Mobile site speed important for content marketing as tablet ownerships grows

A report from Equation Research suggests that tablet users are growing increasingly frustrated with websites that load slowly, and thinking about speed when planning mobile content should be a priority for businesses. Tablet users demand high-speed … See all stories on this topic »

Brafton

Got Content? Get It To Your Prospects With Email

by Cynthia Edwards, 17 minutes ago Content marketing is the new black dress — a versatile strategy that makes your company stand out in your industry. Companies today are producing more and more valuable content to enhance their presence online and …
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Search Fanatics Hires Industry Veteran Todd Friesen as SVP of Search

… search marketing startup that provides Organic Search Optimization for clients and brands both nationwide and around the globe. The firm focuses heavily on link acquisition and content marketing as well as developing search intelligence software. See all stories on this topic »

PR Web (press release)

Mass Relevance Welcomes New Chief Marketing Officer

… Golden Globes, Oscars, even last week's Madonna album launch — with a value proposition that touches the top items on the executive marketing agenda: social engagement, second screen experiences, return on engagement, and content marketing.
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Content Strategy vs. Link Building

Content Marketing FTW. He says he spent a lot of time banging his head against a wall trying to get links when he first started out. He talks about the e-mails he sent out that didn’t get any response. Getting links is the “manual labor of the SEO …
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Multichannel marketing requires consistent content: Shoppers demand brand …

To target the majority of consumers likely to spend in stores and on the web, marketers should launch content marketing campaigns that feature similar product descriptions, brand language, prices and other branding messages on the web and in stores. See all stories on this topic »

Brafton

Building a Link Development Calendar

We focus much more on strategic content marketing, but you have to get to know a business before you can embark on content marketing. Link dev is 1st base, while content marketing is going all the way to 3rd base. (Yup, that’s our Rhea!) …
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Content Curation And 12 More Content Marketing Terms Defined …

Social Media” is so 91 days and 42 seconds ago… Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is.
Business 2 Community

Technorati Tags: Content marketing

Effective niche marketing relies on the succesful use of content. This daily re-cap focuses on content marketing news from around th eweb.

Taking content marketing to the next level

Effective content marketing is central for financial advisers to successfully engage with their client base and generate new business. That’s according to i-Impact Group president and founder Claudio O. Pannunzio, who said that in the current age of …
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Audience Profiles for Business Conversions

Especially for content marketing, you need to have a very clear idea of who exactly your target audience is. And though it is okay to have more than one type of audience profile, each one should be as detailed as necessary. Think of this part as if you … See all stories on this topic »

Business 2 Community

Content Marketing Institute Announces Key Benefactors for 2012

CLEVELAND, March 15, 2012 /PRNewswire via COMTEX/ — Content Marketing Institute is proud to announce the full lineup of 2012 benefactors, securing industry leaders as partners to help advance the content marketing industry. Content Marketing Institute …
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60% of B2B Companies Will Spend More on Content Marketing in 2012 – Content …

In a recent study of content marketing by the Content Marketing Institute and published by SocialMediadd, it was found that 60% of B2B companies will spend more on content marketing in 2012. With the recent Panda updates to the Google search algorithm, … See all stories on this topic »

PR Web (press release)

60% of B2B Companies Will Spend More on Content Marketing in 2012 – Content …

“With the recent Panda updates to the Google search algorithm, content marketing has become a vital must for all businesses to use in their marketing mix. We are seeing many businesses hire on professional writers and video production specialists to …
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Technorati Tags: Content marketing

Google launches Consumer Surveys to help businesses target content marketing

The surveys provide B2C companies with an inexpensive option for research that can inform content marketing campaigns. Businesses can create the surveys, which are entirely customizable, and collect results for $0.10 per response. See all stories on this topic »

Brafton

10 Types of Content that Drive Adoption in Private Online Communities

By Joshua Paul, Published March 30, 2012 Are you worried about how to get your customers or members to visit, participate, and return to your private online community? Or do you have a private social network for members that more closely resembles a …
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Brandpoint Announces New Media Partnerships

ARAnet is an article-based digital media company that educates consumers, builds brands and drives sales through product offerings that focus on digital advertising, content, marketing, SEO and public relations, and that leverage content and technology …
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Related articles

• Content Marketing: It’s That Easy! (Part 1) (community.constantcontact.com)
• Your Content Marketing Doesn’t Have to Suck – Advice from the Godfather (aweber.com)
• Why is an online content marketing strategy important? (marketing.yell.com)

Technorati Tags: Content marketing

Content Marketing: How Businesses Can Create A Successful …

There's more to successful content marketing than creating content. Prepare to define, adapt, rebalance and grow as your content strategy evolves.
www.v3im.com/…/content-marketing-how-businesses-can-cre…

Content Marketing: Next Big Buzz | Inc.com

What is 'content marketing'? If you haven't heard the buzz yet, you will soon. Here's what you need to understand now.
www.inc.com/hollis…/content-marketing-next-big-buzz.html

Inbound Marketing: Do You Have A Content Destination?

By Michael Brenner, Published March 30, 2012 B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. There are colleagues to convince, … See all stories on this topic »

Business 2 Community

Creative B2B content marketing drives conversions, study suggests

Content marketing can help B2B marketers convey a sense urgency among their prospects about the need for their services.This is a benefit companies should consider, as a report from Upshot found that marketing campaigns aimed at businesses are … See all stories on this topic »

Brafton

Report: Video content marketing boosts conversions

Businesses looking for a new element for their content marketing campaigns may want to consider video, with market research firm comScore reporting that video marketing is among the best ways to boost web conversions. The report found that prospects … See all stories on this topic »

Brafton