The Niche Marketing Blog

5 Ways to Market Your Brand With LocationBased Networks

Between the rise in locationbased social networks like Foursquare and the mobile market's meteoric growth a new marketing avenue has opened up Locationbased …
mashable.com/2012/04/10/marketing-location-networks/

5 Ways to Market Your Brand With Location-Based Networks

Location-based marketing is a nascent frontier, and marketers are clamoring to take advantage of it. Already, about 30% of smartphone owners access social networks via their mobile browser, and that figure will continue to grow, according to an …
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QuantumDigital Launches QuantumCards, the First Direct Mail Marketing App for …

"Location-based marketing technology is on the radar for many major brands, and 2012 is the year that this technology will not only be present but become the norm on many smartphones," said Freddie Baird, Executive Vice President and Chief Operating …
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How LocationBased Marketing Can Help You Connect with Customers …

Some real-world examples of how companies have successfully used these tactics and how you can too.
www.entrepreneur.com/article/223304

This Week In Location Based Marketing – Episode # 71

TheLBMA.com | Location Based Marketing Association. Podcasts. This Week In Location Based Marketing – Episode # 71. Date: April 2nd, 2012. Featuring: …
thelbma.com/…/this-week-in-location-based-marketing-episod…

Location based marketing, QR Codes, NFC all trending in the …

Location based marketing, QR Codes, NFC all trending in the mobile branding space. What is your company doing to elevate brand interaction with mobile …
www.linkedin.com/…/Location-based-marketing-QR-Codes-4…

Location Based Marketing Association Podcast with Vivian – GoldRun

Location Based Marketing Association Podcast with Vivian Rosenthal. April 3, 2012. CEO and founder of GoldRun, Vivian Rosenthal, discuses the intersection …
goldrungo.com/…/location-based-marketing-association-podca…

This Week in Location Based Marketing72 Consensual and contextual …

Episode 72 Recorded: April 7, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. UrbanAirship partners with Meridian (6:00) 2.
blip.tv/…/this-week-in-location-based-marketing-72-consensua…

Location Based Marketing | Marketing Consultant, Marketing Coach …

Location based marketing is a growing opportunity for many small business and locality based business. According to expert Jason Fell … Location-based.
profitminute.com/social-media…/location-based-marketing/

Hispanics Lead the Recovery by Occupying Walmart, not Wall Street

Mr. Bethencourt also points out that some companies, such as Coca-Cola and PepsiCo in the soft drink industry, are counting on mobile technology to enable the next big wave in selling to Hispanics and other demographic groups, location-based marketing.
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Location Based Marketing Association Podcast with Vivian Rosenthal …

CEO and founder of GoldRun, Vivian Rosenthal, discuses the intersection of augmented reality, location based geo-fencing, and rewards through photo-sharing …
vimeo.com/39655794

Location-Based Marketing: Q&A with Placecast President Anne Bezançon

Today at the WHERE Conference in San Francisco GPS Business News spoke with Anne Bezançon, co-founder and president at Placecast, a provider of a location-based marketing platform. Its main service, called Shopalerts, is an opt-in programme for … See all stories on this topic »

GPS Business News

location based marketing : HSMAI Europe

Customer Involvement Through Social Media; Emerging Trends – New Ways of Marketing … hsmai-europe.com/tag/location-based-marketing/

Location-Based Marketing: A Politically Incorrect Perspective …

Marketers everywhere are talking about location-based marketing and how it will evolve into one of the most powerful digital tools for reaching target audiences …
adtrend.net/…/location-based-marketing-a-politically-incorrect…

GeosocialRadar | Social Media and Location Based Marketing Survey

It points out again some of the usual trends: 75% of mobile user will be interested in finding out promotions and discounts around them and the most used apps …
www.geosocialradar.com/…/social-media-and-location-based-…

Celebritize You Introduces the Inception of Their Mobile Marketing Platform …

Celebritize You Mobile Marketing is offering a wide variety of mobile marketing reseller programs and platforms like Mobile Website creation, SMS Reseller options, QR Code generation, Location Based Marketing, personal and shared short codes, …
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PODCAST: This Week in Location-Based Marketing — Waytag …

In this week's episode, hosts Rob Woodbridge and Asif Khan discuss Tripbirds' social travel, Waytag's partnership with TomTom, Wynn Las Vegas's use of location. Also in the lineup: is Stopped.at the Foursquare of the web; RedRobot and …
Street Fight

Growing Local Businesses with Location-Based Marketing • 7Boats

Know how to grow local businesses with location based marketing. Infographics about geo-social and land / location-based user adoption and marketing …
www.7boats.com/growing-local-businesses-with-location-base…

CheckInPage: Location-Based Marketing: No longer Hollywood …

Quietly the infrastructure for this Location-Based Marketing revolution is being put into place as more and more people are purchasing and powering up their …
checkinpage.blogspot.com/…/location-based-marketing-no-lo…

FourSquare Unlocked: Using Location-Based Marketing | PodCamp …

FourSquare Unlocked: Using Location-Based Marketing. Check-ins and social offers can be great for raising awareness, gaining new customers and boosting …
www.podcampnashville.org/…/foursquare-unlocked-using-loc…

Using locationbased marketing to drive traffic to luxury hotels

Luxury Daily today – Using location-based marketing to drive traffic to luxury hotels; Is Twitter more effective than Facebook for driving sales?
www.mobilemarketer.com/cms/news/advertising/12463.html

LinkedIn Up, Twitter Down for Small Business Owners

On the upside, 25% of people who did use location-based marketing said it was an important tool. That number was only 2% year-over-year, so it’s obviously working for some businesses. Only 4% of small businesses reporting using daily deal sites, …
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Technorati Tags: loation based marketing

Proximus Mobility Named a TAG Top 10 Innovative Technology Company

Proximus Mobility’s hyperlocal location based marketing solution is not only changing the marketing and advertising industry, but is also putting Georgia on the map… The Technology Association of Georgia (TAG), the state’s leading association …
See all stories on this topic »

(DIGITAL) Use Location-Based Marketing At Your Station

SXSW is always a hot bed for new tech and this year location based marketing has once again been in the spotlight. Foursquare launched at SXSW 3 years ago. Now with 20 million users and tons of merchants. Foursquare has become “the player” in the space …
See all stories on this topic »

Carrier-Based Geo-Fencing Gives Brands the Power to Push

I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that has … See all stories on this topic »

Street Fight

Wifarer Sets New Benchmark for Indoor Positioning Technologies and Location …

“Wifarer is the first to achieve the superior indoor positioning technology and user-friendly mobile application required to make indoor location-based marketing a reality,” said Wifarer founder and CEO, Philip Stanger. “Our US partners can now offer …
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Using location-based marketing to drive traffic to luxury hotels …

Is Twitter more effective than Facebook for driving sales? Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s …
www.mobilecommercedaily.com/…/using-location-based-mar…

Technorati Tags: location-based marketing, niche marketing

Location-Based Tools Tying Music to Local Experiences

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in … See all stories on this topic »

BetaKit

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose‘s flight to Google, PayPal’s response to Square with a … See all stories on this topic »

Street Fight

Proximus Mobility Named a TAG Top 10 Innovative Technology Company

Proximus Mobility’s hyperlocal location based marketing solution is not only changing the marketing and advertising industry, but is also putting Georgia on the map… The Technology Association of Georgia (TAG), the state’s leading association …
See all stories on this topic »

(DIGITAL) Use Location-Based Marketing At Your Station

SXSW is always a hot bed for new tech and this year location based marketing has once again been in the spotlight. Foursquare launched at SXSW 3 years ago. Now with 20 million users and tons of merchants. Foursquare has become “the player” in the space …
See all stories on this topic »

Carrier-Based Geo-Fencing Gives Brands the Power to Push

I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that has … See all stories on this topic »

Street Fight

Related articles

• Daily Location-Based Marketing Re-cap (thenichemarketingblog.com)
• Location-Based Tools Tying Music to Local Experiences (thenichemarketingblog.com)
• Make Foursquare Work for Your Business (thenichemarketingblog.com)
• The Future of Foursquare: Understanding Location-Based Marketing (hubspot.com)

Technorati Tags: location-based marketing

Five Things You Need to Know Today: March 29

In March, the topic will be "Foursquare and Location-Based Marketing" and in April, the topic will be "Pinterest for Business." For more information on the event, contact either Bob Cargill at Cargill123@gmail.com or Phil Hollows at phil@feedblitz.com.
See all stories on this topic »

Location-Based Tools Tying Music to Local Experiences

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in … See all stories on this topic »

BetaKit

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week's episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose's flight to Google, PayPal's response to Square with a … See all stories on this topic »

Street Fight

Proximus Mobility Named a TAG Top 10 Innovative Technology Company

Proximus Mobility's hyperlocal location based marketing solution is not only changing the marketing and advertising industry, but is also putting Georgia on the map… The Technology Association of Georgia (TAG), the state's leading association …
See all stories on this topic »

(DIGITAL) Use Location-Based Marketing At Your Station

SXSW is always a hot bed for new tech and this year location based marketing has once again been in the spotlight. Foursquare launched at SXSW 3 years ago. Now with 20 million users and tons of merchants. Foursquare has become “the player” in the space …
See all stories on this topic »

Here’s a quick re-cap of location-based marketing news from around the net.

MENG to Hold Virtual Summit on Location-Based Marketing on April 18

Location-based marketing (LBM) takes mobile marketing and advertising a step further by enhancing the relevance of the marketing message. “It is essential for marketers to connect the ‘who and what’ with the ‘when and where,’” said MENG member Claudio …
See all stories on this topic »

Voxeo Rolls Out Location-Based Intelligence with Voice Self-Service Apps

In addition to store locators and other applications that typically require location information, companies can use LBS to deliver location-based marketing offers and location-based advertising. The technology can also work to track mobile workers, …
See all stories on this topic »

Five Things You Need to Know Today: March 29

In March, the topic will be “Foursquare and Location-Based Marketing” and in April, the topic will be “Pinterest for Business.” For more information on the event, contact either Bob Cargill at Cargill123@gmail.com or Phil Hollows at phil@feedblitz.com.
See all stories on this topic »

Location-Based Tools Tying Music to Local Experiences

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in … See all stories on this topic »

BetaKit

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose’s flight to Google, PayPal’s response to Square with a … See all stories on this topic »

Street Fight

Related articles

• Make Foursquare Work for Your Business (thenichemarketingblog.com)
• LBS-location based services (alihusnaen.wordpress.com)
• Location based marketing review (mrbtg.wordpress.com)

Technorati Tags: Location-based advertising, Location-based service

Slow and Steady Wins theSocial Media Marketing Race | Fox Small …

According to a survey by Revelation Research, a marketing research firm, more than half of online customers have connected to a brand online through a …
smallbusiness.foxbusiness.com/…/slow-and-steady-wins-social-…

MENG to Hold Virtual Summit on Location-Based Marketing on April 18

Location-based marketing (LBM) takes mobile marketing and advertising a step further by enhancing the relevance of the marketing message. “It is essential for marketers to connect the ‘who and what’ with the ‘when and where,’” said MENG member Claudio …
See all stories on this topic »

Voxeo Rolls Out Location-Based Intelligence with Voice Self-Service Apps

In addition to store locators and other applications that typically require location information, companies can use LBS to deliver location-based marketing offers and location-based advertising. The technology can also work to track mobile workers, …
See all stories on this topic »

Five Things You Need to Know Today: March 29

In March, the topic will be “Foursquare and Location-Based Marketing” and in April, the topic will be “Pinterest for Business.” For more information on the event, contact either Bob Cargill at Cargill123@gmail.com or Phil Hollows at phil@feedblitz.com.
See all stories on this topic »

Location-Based Tools Tying Music to Local Experiences

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in … See all stories on this topic »

BetaKit

Related articles

• Make Foursquare Work for Your Business (thenichemarketingblog.com)
• Location based marketing review (mrbtg.wordpress.com)
• Location-Based Marketing: Tips for Getting Started (pbsmartessentials.com)

Technorati Tags: location-based marketing, Location-based service, Mobile Marketing