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Archive for the ‘location based marketing’ Category

Brick and Mortar Social Media Marketing

[Today’s guest article takes a look at the role of location based marketing (LBM) services for the “brick and mortar” (i.e. physical) business, and how a business owner might be able to leverage these services to promote their business. Tell me what you think? Have you used any LBM services to promote your business? How did it work out for you? Leave a comment below.  ~Scott]

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Brick & Mortar social media marketing is the next frontier in the marketing and advertising space and the next step in marketing for traditional small businesses that have previously used less effective methods of advertising such as print or television ads. Instead of relying on these outdated and expensive marketing strategies, using foursquare for business promotion is the next step for small entrepreneurs such as restaurants and retail locations.

What do I mean by Brick & Mortar social media marketing? I mean old school “mom and pop” businesses starting to use social media and more specifically location based marketing to promote their businesses. I think that the next step for social media marketing and location based marketing specifically is for more mainstream adoption by traditional brick and mortar or mom and pop type businesses.

Social media is currently the playing field for big national brands and tech startups – but a space largely ignored by smaller businesses. Smaller businesses in the restaurant and retail industry specifically will be the next people to start really getting involved more actively in social media marketing. As customers become more familiar with services like Foursquare.

These marketing strategies for small businesses offer a great return on investment and provide a much more effective marketing strategy than traditional small business marketing. Using software like Foursquare for business advertising offers a great way for these small businesses to take advantage of social media. Instead of spending several thousand dollars on an expensive print or TV ad campaign, a simple coupon or promotional marketing campaign using location based marketing can yield huge dividends for a small business for tens of dollars.

The key to this transition is location based marketing. Why is that? Because location marketing is a way for those businesses who may have previously had no interest in social media, twitter follows, or Facebook (as an aside – I think every small business that faces consumers should have a Facebook page) can now use location services to drive customers physically into their store and to track those visits with check-ins.

This is a very compelling value proposition for small restaurant and retail locations – one that I think smart business owners will be jumping on sooner rather than later. Businesses that take advantage of the benefits of location based marketing will have a leg up on their competitors by attracting new customers and keeping their advertising costs down. In this tough economy, these are huge advantages.

Matt Bodnar is a restaurant entrepreneur with a passion for social media. Visit http://www.locationbasedmarketing.biz to learn more about location based marketing and download a free how-to guide giving you tips and strategies for using location based marketing.

(C) Copyright – Matt Bodnar. All Rights Reserved Worldwide.

Article Source: http://EzineArticles.com/?expert=Matt_Bodnar
http://EzineArticles.com/?Brick-and-Mortar-Social-Media-Marketing&id=6019866

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How Location Based Marketing Is Revolutionizing Social Media

Logo for Foursquare

Foursquare and location based marketing

[Editor’s note: This week’s guest article focuses on “location based marketing” and how you can use it to increase sales. Have you tried some form of LBM? Tell me what you think by leaving a comment below. ~Scott]

By Matt Bodnar

Have you tried using social media for your business and found that it just isn’t working? A lackluster Facebook fan page or twitter account really doesn’t provide much value for the traditional brick and mortar small businesses of today.

The problem with these social platforms is that they don’t provide customers a direct incentive to walk into the store and make a purchase. When someone logs onto Facebook, the last thing they want to deal with is a local restaurant spamming their news feed with deals or promotions. People log onto Facebook to see updates from their friends.

How do you overcome this barrier? Use social media to market to people who are ALREADY in your store. That’s right. It sounds a little bit ridiculous, but with location based marketing, its a reality.

Not only can you market to people are physically present at your store, but you can also market to potential customers and give them incentives to stop by.

You can also craft deals and specials that entice people to return more frequently and to bring friends, leveraging social media to increase your customer base even further.

But before I get too ahead of myself, let me explain a little bit about location based marketing. I am a restaurateur and have used location based marketing successfully in my own businesses.

Location based marketing is the hottest new trend in online advertising and social media marketing. Location based marketing takes advantage of GPS enabled “location based services” or LBS such as Foursquare, Gowalla, Facebook Deals, and SCVNGR in order to allow customers to access coupons, deals, and specials in real time on their mobile devices.

Location based marketing is changing the way that businesses both big and small are engaging their customer base. Also known as geomarketing or proximity marketing – location marketing let’s small businesses reach their customers in real time using mobile technology.

Small businesses have often wondered – how does social media really help my business? It is very difficult to quantify exactly what benefit social media marketing has on your bottom line. It’s great to have twitter followers or fans on Facebook, but until you can monetize that revenue stream – there is no tangible impact.

Location based marketing turns these soft social media platforms into concrete social distribution platforms that can be used to directly increase your sales. The best part is that these service can be used for free, just like other forms of social media, drastically increasing your marketing ROI and the return on your marketing dollars.

Matt Bodnar is a restaurant entrepreneur with a passion for social media. Visit http://www.locationbasedmarketing.biz to learn more about location based marketing and download a free how-to guide giving you tips and strategies for using location based marketing.

(C) Copyright – Matt Bodnar. All Rights Reserved Worldwide.

Article Source: http://EzineArticles.com/?expert=Matt_Bodnar http://EzineArticles.com/?How-Location-Based-Marketing-Is-Revolutionizing-Social-Media&id=6183932

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How LocationBased Marketing Can Help You Connect with Customers …

5 Ways to Market Your Brand With LocationBased Networks

Between the rise in locationbased social networks like Foursquare and the mobile market's meteoric growth a new marketing avenue has opened up Locationbased
mashable.com/2012/04/10/marketing-location-networks/

5 Ways to Market Your Brand With Location-Based Networks

Location-based marketing is a nascent frontier, and marketers are clamoring to take advantage of it. Already, about 30% of smartphone owners access social networks via their mobile browser, and that figure will continue to grow, according to an
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QuantumDigital Launches QuantumCards, the First Direct Mail Marketing App for …

"Location-based marketing technology is on the radar for many major brands, and 2012 is the year that this technology will not only be present but become the norm on many smartphones," said Freddie Baird, Executive Vice President and Chief Operating
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How LocationBased Marketing Can Help You Connect with Customers …

Some real-world examples of how companies have successfully used these tactics and how you can too.
www.entrepreneur.com/article/223304

Location Based Marketing | Marketing Consultant, Marketing Coach …

This Week In Location Based Marketing – Episode # 71

TheLBMA.com | Location Based Marketing Association. Podcasts. This Week In Location Based Marketing – Episode # 71. Date: April 2nd, 2012. Featuring:
thelbma.com/…/this-week-in-location-based-marketing-episod…

Location based marketing, QR Codes, NFC all trending in the …

Location based marketing, QR Codes, NFC all trending in the mobile branding space. What is your company doing to elevate brand interaction with mobile
www.linkedin.com/…/Location-based-marketing-QR-Codes-4…

Location Based Marketing Association Podcast with Vivian – GoldRun

Location Based Marketing Association Podcast with Vivian Rosenthal. April 3, 2012. CEO and founder of GoldRun, Vivian Rosenthal, discuses the intersection
goldrungo.com/…/location-based-marketing-association-podca…

This Week in Location Based Marketing72 Consensual and contextual …

Episode 72 Recorded: April 7, 2012 Hosts: Rob Woodbridge & Asif KhanShow highlights: 1. UrbanAirship partners with Meridian (6:00) 2.
blip.tv/…/this-week-in-location-based-marketing-72-consensua…

Location Based Marketing | Marketing Consultant, Marketing Coach …

Location based marketing is a growing opportunity for many small business and locality based business. According to expert Jason Fell … Location-based.
profitminute.com/social-media…/location-based-marketing/

Location-Based Marketing: A Politically Incorrect Perspective …

Hispanics Lead the Recovery by Occupying Walmart, not Wall Street

Mr. Bethencourt also points out that some companies, such as Coca-Cola and PepsiCo in the soft drink industry, are counting on mobile technology to enable the next big wave in selling to Hispanics and other demographic groups, location-based marketing.
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Location Based Marketing Association Podcast with Vivian Rosenthal …

CEO and founder of GoldRun, Vivian Rosenthal, discuses the intersection of augmented reality, location based geo-fencing, and rewards through photo-sharing
vimeo.com/39655794

Location-Based Marketing: Q&A with Placecast President Anne Bezançon

Today at the WHERE Conference in San Francisco GPS Business News spoke with Anne Bezançon, co-founder and president at Placecast, a provider of a location-based marketing platform. Its main service, called Shopalerts, is an opt-in programme for
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GPS Business News

location based marketing : HSMAI Europe

Customer Involvement Through Social Media; Emerging Trends – New Ways of Marketing
hsmai-europe.com/tag/location-based-marketing/

Location-Based Marketing: A Politically Incorrect Perspective …

Marketers everywhere are talking about location-based marketing and how it will evolve into one of the most powerful digital tools for reaching target audiences
adtrend.net/…/location-based-marketing-a-politically-incorrect…

CheckInPage: Location-Based Marketing: No longer Hollywood …

GeosocialRadar | Social Media and Location Based Marketing Survey

It points out again some of the usual trends: 75% of mobile user will be interested in finding out promotions and discounts around them and the most used apps
www.geosocialradar.com/…/social-media-and-location-based-…

Celebritize You Introduces the Inception of Their Mobile Marketing Platform …

Celebritize You Mobile Marketing is offering a wide variety of mobile marketing reseller programs and platforms like Mobile Website creation, SMS Reseller options, QR Code generation, Location Based Marketing, personal and shared short codes,
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PODCAST: This Week in Location-Based Marketing — Waytag …

In this week's episode, hosts Rob Woodbridge and Asif Khan discuss Tripbirds' social travel, Waytag's partnership with TomTom, Wynn Las Vegas's use of location. Also in the lineup: is Stopped.at the Foursquare of the web; RedRobot and
Street Fight

Growing Local Businesses with Location-Based Marketing • 7Boats

Know how to grow local businesses with location based marketing. Infographics about geo-social and land / location-based user adoption and marketing
www.7boats.com/growing-local-businesses-with-location-base…

CheckInPage: Location-Based Marketing: No longer Hollywood …

Quietly the infrastructure for this Location-Based Marketing revolution is being put into place as more and more people are purchasing and powering up their
checkinpage.blogspot.com/…/location-based-marketing-no-lo…

Daily Location-Based Marketing Re-cap

FourSquare Unlocked: Using Location-Based Marketing | PodCamp …

FourSquare Unlocked: Using Location-Based Marketing. Check-ins and social offers can be great for raising awareness, gaining new customers and boosting
www.podcampnashville.org/…/foursquare-unlocked-using-loc…

Using locationbased marketing to drive traffic to luxury hotels

Luxury Daily today – Using locationbased marketing to drive traffic to luxury hotels; Is Twitter more effective than Facebook for driving sales?
www.mobilemarketer.com/cms/news/advertising/12463.html

LinkedIn Up, Twitter Down for Small Business Owners

On the upside, 25% of people who did use location-based marketing said it was an important tool. That number was only 2% year-over-year, so it’s obviously working for some businesses. Only 4% of small businesses reporting using daily deal sites,
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Daily Location-Based Marketing Re-cap

Proximus Mobility Named a TAG Top 10 Innovative Technology Company

Proximus Mobility’s hyperlocal location based marketing solution is not only changing the marketing and advertising industry, but is also putting Georgia on the map… The Technology Association of Georgia (TAG), the state’s leading association
See all stories on this topic »

(DIGITAL) Use Location-Based Marketing At Your Station

SXSW is always a hot bed for new tech and this year location based marketing has once again been in the spotlight. Foursquare launched at SXSW 3 years ago. Now with 20 million users and tons of merchants. Foursquare has become “the player” in the space
See all stories on this topic »

Carrier-Based Geo-Fencing Gives Brands the Power to Push

I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that has
See all stories on this topic »

Street Fight

Wifarer Sets New Benchmark for Indoor Positioning Technologies and Location …

“Wifarer is the first to achieve the superior indoor positioning technology and user-friendly mobile application required to make indoor location-based marketing a reality,” said Wifarer founder and CEO, Philip Stanger. “Our US partners can now offer
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Using location-based marketing to drive traffic to luxury hotels …

Is Twitter more effective than Facebook for driving sales? Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s
www.mobilecommercedaily.com/…/using-location-based-mar…

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Daily Location Based Marketing Re-cap

Location-Based Tools Tying Music to Local Experiences

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in
See all stories on this topic »

BetaKit

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose‘s flight to Google, PayPal’s response to Square with a
See all stories on this topic »

Street Fight

Proximus Mobility Named a TAG Top 10 Innovative Technology Company

Proximus Mobility’s hyperlocal location based marketing solution is not only changing the marketing and advertising industry, but is also putting Georgia on the map… The Technology Association of Georgia (TAG), the state’s leading association
See all stories on this topic »

(DIGITAL) Use Location-Based Marketing At Your Station

SXSW is always a hot bed for new tech and this year location based marketing has once again been in the spotlight. Foursquare launched at SXSW 3 years ago. Now with 20 million users and tons of merchants. Foursquare has become “the player” in the space
See all stories on this topic »

Carrier-Based Geo-Fencing Gives Brands the Power to Push

I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that has
See all stories on this topic »

Street Fight
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(DIGITAL) Use Location-Based Marketing At Your Station

Five Things You Need to Know Today: March 29

In March, the topic will be "Foursquare and Location-Based Marketing" and in April, the topic will be "Pinterest for Business." For more information on the event, contact either Bob Cargill at Cargill123@gmail.com or Phil Hollows at phil@feedblitz.com.
See all stories on this topic »

Location-Based Tools Tying Music to Local Experiences

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in
See all stories on this topic »

BetaKit

PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week's episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose's flight to Google, PayPal's response to Square with a
See all stories on this topic »

Street Fight

Proximus Mobility Named a TAG Top 10 Innovative Technology Company

Proximus Mobility's hyperlocal location based marketing solution is not only changing the marketing and advertising industry, but is also putting Georgia on the map… The Technology Association of Georgia (TAG), the state's leading association
See all stories on this topic »

(DIGITAL) Use Location-Based Marketing At Your Station

SXSW is always a hot bed for new tech and this year location based marketing has once again been in the spotlight. Foursquare launched at SXSW 3 years ago. Now with 20 million users and tons of merchants. Foursquare has become “the player” in the space
See all stories on this topic »