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	<title>The Niche Marketing Blog &#187; market research</title>
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		<title>Sandwich Shop Carves Out a New Niche</title>
		<link>http://www.thenichemarketingblog.com/niche-marketing/sandwich-shop-carves-out-a-new-niche</link>
		<comments>http://www.thenichemarketingblog.com/niche-marketing/sandwich-shop-carves-out-a-new-niche#comments</comments>
		<pubDate>Wed, 01 Sep 2010 18:36:45 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[market research]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA[niche markets]]></category>

		<guid isPermaLink="false">http://www.thenichemarketingblog.com/?p=558</guid>
		<description><![CDATA[By Scott Spooner The other day I was driving through a business park on my way a client’s office. Along the way I passed by a string of businesses that you would normally find on a major city boulevard: gas stations, dry cleaners, mini-marts, and the like. However, there was one business that caught my [...]]]></description>
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<div class="wp-caption alignleft" style="width: 220px"><img title="Niche Markeing" src="http://upload.wikimedia.org/wikipedia/commons/thumb/1/12/Sandwich.jpg/300px-Sandwich.jpg" alt="Niche Markeing" width="210" height="158" /><p class="wp-caption-text">Image via Wikipedia</p></div>
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<p>By Scott Spooner</p>
<p>The other day I was driving through a business park on my way a client’s office. Along the way I passed by a string of businesses that you would normally find on a major city boulevard: gas stations, dry cleaners, mini-marts, and the like.</p>
<p>However, there was one business that caught my attention: a <a class="zem_slink" title="Sandwich" rel="wikipedia" href="http://en.wikipedia.org/wiki/Sandwich">sandwich shop</a>. There was nothing memorable about the building or the name of the business; in fact, I had driven past this business dozens of times before without taking much notice. What caught my attention on this particular trip was a new banner that they had hung outside their front door.</p>
<p>The sandwich shop was now promoting something called the Business Meeting Package. This “package” includes 10 sandwiches, 10 drinks, 10 salads, and lots of pickles.</p>
<p>Now, there is nothing new about offering lunches to local businesses, but most of these types of promotions are aimed at the individual employee who is in a hurry to grab some food during a lunch hour. What made this promotion unusual was that it was targeting a slightly different niche – the “work during lunch” crowd.</p>
<p>With the slower economy that we are currently experiencing, many business owners, and employees, are working through lunch in an effort to stay as productive as possible. This sandwich shop identified this trend and built a marketing promotion around the niche.</p>
<p>I pulled over and went into the store to speak with the owner  about this promotion (and to get a sandwich!). I asked the owner how the promotion was working out; he told me that the banner was, indeed, drawing a response from the local area businesses. In fact, he said that the promotion was responsible for a 10% increase in catered lunches.</p>
<p>And that’s the point. Hanging a banner saying something like “we cater” probably wouldn’t have worked. There are lots of those types of marketing messages around town. However, positioning the <a class="zem_slink" title="Catering" rel="wikipedia" href="http://en.wikipedia.org/wiki/Catering">catering service</a> around the needs of the work-during-lunch crowd (i.e. a “business meeting package”) was the key.</p>
<p>This business had found a new and unique niche and they were starting to see the rewards from pursuing that niche.</p>
<p>So, how can you do the same with your business? What customer needs are going unfulfilled in your niche? How can you identify those needs and offer a unique solution?</p>
<p>What are your thoughts?</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/niche+marketing' rel='tag' target='_blank'>niche marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/niche+markets' rel='tag' target='_blank'>niche markets</a>, <a class='technorati-link' href='http://technorati.com/tag/target+marketing' rel='tag' target='_blank'>target marketing</a></p>

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		<title>Using Niche Marketing to Find a Profitable Market to Target</title>
		<link>http://www.thenichemarketingblog.com/niche-marketing/using-niche-marketing-to-find-a-profitable-market-to-target</link>
		<comments>http://www.thenichemarketingblog.com/niche-marketing/using-niche-marketing-to-find-a-profitable-market-to-target#comments</comments>
		<pubDate>Tue, 17 Aug 2010 01:29:04 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[market research]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[niche markets]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[niche market research]]></category>

		<guid isPermaLink="false">http://www.thenichemarketingblog.com/niche-marketing/using-niche-marketing-to-find-a-profitable-market-to-target</guid>
		<description><![CDATA[By Eric Fernandes You have been hearing a lot of people promoting the fantastic opportunities and profits they claim can be had through something called &#8220;niche marketing.&#8221; But you&#8217;re a little skeptical and are wondering how exactly you should go about finding and researching a viable niche that you could develop into a profitable business-one [...]]]></description>
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<p><span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-family: Verdana, Helvetica, Arial; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px;"><span class="Apple-style-span" style="font-family: Arial, sans-serif; font-size: 12px;">By<span class="Apple-converted-space"> </span><span class="article-author">Eric Fernandes</span></span></span></p>
<p>You have been hearing a lot of people promoting the fantastic opportunities and profits they claim can be had through something called &#8220;<a class="zem_slink" title="Niche market" rel="wikipedia" href="http://en.wikipedia.org/wiki/Niche_market">niche marketing</a>.&#8221; But you&#8217;re a little skeptical and are wondering how exactly you should go about finding and researching a viable niche that you could develop into a profitable business-one that is not only real, but still has room for newcomers to succeed.</p>
<ol>
<li>Start with you. Where do your existing skills and areas of expertise lie? Do you have job experiences you&#8217;ve enjoyed or interesting hobbies? You are far more likely to have the persistence and energy to work over the long term in an area that truly interests you. And building on an area you already know about will be far easier than starting from scratch to develop the kind of knowledge-base you&#8217;ll need to create a quality website and earn credibility.</li>
<li>Identify related keywords. Once you&#8217;ve identified some potential areas to explore you need to develop a list of &#8220;keywords&#8221; that describe or relate to these concepts. You can find help for this process at an online site called &#8220;Wordtracker&#8221; that will take your initial ideas and bring up an array of associated words and ideas that can help you define your interests in terms of products and services. You&#8217;ll be surprised at how quickly your keywords will multiply, maybe into the hundreds.</li>
<li>Explore the market. Next you want to test whether these keywords are also interesting to a significant number of other people-do they have a potential market. For this you&#8217;ll want another kind of online service that tracks the popularity of keywords among both suppliers and searchers. In other words, how often is someone searching using this keyword, and how many websites do they find out there when they look? Two sites that can give you this kind of data are &#8220;Product Idea Evaluator &#8221; (P.I.P.E.) and &#8220;Site Build It!&#8221; Identify the keywords which have high demand (many people are searching) compared to the supply of existing sites providing the answers they are seeking.</li>
<li>Cost out your keywords. Take the top candidates you&#8217;ve identified as keywords having high demand and low supply. Sites like Overture and Google AdWords will give you estimates for what it will cost you to advertise using the keywords that describe your chosen interests. What you are looking for is leads to existing products that you would be able to market through an affiliate relationship. This is where you begin to determine what the financial potential is of the niche you&#8217;re looking at.</li>
<li>Who&#8217;s ahead of you? Explore the sites and offerings of the people who are already in business in the area you&#8217;re considering. Are they as up-to-date and attractive as they could be, or are they sagging a bit and showing signs of neglect? Consider ways that you can enter this market competitively-with something fresh and unique to offer. Truthfully, it&#8217;s difficult at this point to find a completely unexploited online niche with strong profit potential. But there are still areas that have been underdeveloped and have room left for an imaginative and energetic new enterprise.</li>
</ol>
<p>If you&#8217;ve made it this far, you are ready to start building your all-important web presence. The key to efficiency at this stage is to create solid, informative and well-targeted content that will draw people to your site. If you succeed in providing the right information expressed in the right way, more and more people will find you and your search rankings will rise organically. At this point, your site will have developed the kind of value advertisers will pay to be associated with. And you will have found your niche-hopefully a rich one!</p>
<p>Do you want to start a profitable business online, achieve financial independence, and become successful using <a href="http://nichemarketingbusiness.com" target="_new">niche marketing</a>, then you need to visit: <a href="http://startaprofitablebusinessnow.com" target="_new">http://startaprofitablebusinessnow.com</a> and get your online business up and running today!</p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Eric_Fernandes" target="_new">http://EzineArticles.com/?expert=Eric_Fernandes</a></p>
<p><a href="http://ezinearticles.com/?Using-Niche-Marketing-to-Find-a-Profitable-Market-to-Target&amp;id=4850165" target="_new">http://EzineArticles.com/?Using-Niche-Marketing-to-Find-a-Profitable-Market-to-Target&amp;id=4850165</a></p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/niche+market' rel='tag' target='_blank'>niche market</a>, <a class='technorati-link' href='http://technorati.com/tag/niche+market+research' rel='tag' target='_blank'>niche market research</a>, <a class='technorati-link' href='http://technorati.com/tag/niche+marketing' rel='tag' target='_blank'>niche marketing</a></p>

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		<title>How to be Successful at Niche Marketing?</title>
		<link>http://www.thenichemarketingblog.com/niche-marketing/how-to-be-successful-at-niche-marketing</link>
		<comments>http://www.thenichemarketingblog.com/niche-marketing/how-to-be-successful-at-niche-marketing#comments</comments>
		<pubDate>Wed, 11 Aug 2010 18:33:45 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[market research]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[niche market]]></category>

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		<description><![CDATA[When you are full-steamed with new business ideas, you must do everything to give them shape and utilize their potential to their fullest. But sometimes, the well known adage &#8220;Less is more&#8221; holds true too! When you are in the online marketing business, do trust this advice: the less complicated your business strategy is, the [...]]]></description>
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<div class="wp-caption alignleft" style="width: 220px"><a href="http://www.thenichemarketingblog.com/"><img class="  " title="Niche Marketing" src="http://upload.wikimedia.org/wikipedia/commons/thumb/5/55/Puzzle-piece.jpg/300px-Puzzle-piece.jpg" alt="Niche Marketing" width="210" height="158" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
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<p>When you are full-steamed with new business ideas, you must do everything to give them shape and utilize their potential to their fullest. But sometimes, the well known adage &#8220;Less is more&#8221; holds true too! When you are in the online marketing business, do trust this advice: the less complicated your <a class="zem_slink" title="Strategic management" rel="wikipedia" href="http://en.wikipedia.org/wiki/Strategic_management">business strategy</a> is, the more money you will rake in.</p>
<p>Lots of business owners, especially the ones who have an Internet business do not often realize the importance of choosing a particular niche. Choosing the right niche and targeting the apt <a class="zem_slink" title="Target market" rel="wikipedia" href="http://en.wikipedia.org/wiki/Target_market">target market</a> is very important to be successful in Internet Marketing.</p>
<p>When you are doing <a class="zem_slink" title="Niche market" rel="wikipedia" href="http://en.wikipedia.org/wiki/Niche_market">niche marketing</a>, you will face less of competition since you are not competing in all fields. You will be only selecting a handful few and concentrating on them. This has its own advantages.</p>
<ol>
<li>You pay more attention to each of your market, and work in an organized manner.</li>
<li>You will be able to show your expertise in these fields so that people will trust your credibility and swear by your products.</li>
<li>Since there will be no more alternatives when you sell products based on one niche, you can eventually raise your prices and make a lot of money.</li>
</ol>
<p>To select a niche, you first have to analyze your customers and their needs, their attitude towards your products and your competitors, and whether you are a good salesman that people can trust.</p>
<p>When you are doing market research, you are actually finding out which customers you would like to cater to, what their needs are, and how your business products can offer them solutions. This way, you will be able to set up a niche of your own.</p>
<p>While doing market research, you do not need complicated methods, or expensive consultants or even focus groups and surveys. All you have to do is ask yourself some questions like:</p>
<ol>
<li>Do I have target customers with similar needs and problems?</li>
<li>Is the online market I am working on large enough to accommodate my business?</li>
<li>Can I create my products and services and my business identity to suit the needs of the targeted customers?</li>
<li>Is the market that I am targeting unpopular and unknown?</li>
<li>Can I actually reach all my customers in cost-effective methods?</li>
</ol>
<p>Your niche will give your business a sharp focus and an edge over the others. The more you specialize in something, the more you will be able to show your expertise so that the customers will swear by your products. You can start providing services that cannot be found anywhere else.</p>
<p>For better results, it is good to choose a niche where there are not many competitors. You need to market properly to let your niche be well known among customers, for when you choose a particular niche, not many people will know about this.</p>
<p>You need not worry, since in Web 2.0, you can use the <a class="zem_slink" title="Social network service" rel="wikipedia" href="http://en.wikipedia.org/wiki/Social_network_service">social networking sites</a> to advertise your niche and market your products so that everyone gets to know about them and that too, without any costs.</p>
<p>So go and build your own niche, and give Mr. Scrooge a run for competition!</p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/internet+marketing' rel='tag' target='_blank'>internet marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/niche+market' rel='tag' target='_blank'>niche market</a>, <a class='technorati-link' href='http://technorati.com/tag/niche+marketing' rel='tag' target='_blank'>niche marketing</a></p>

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		<title>5 Steps to Reaching a #1 Ranking in Google</title>
		<link>http://www.thenichemarketingblog.com/niche-marketing/5-steps-to-reaching-a-1-ranking-in-google</link>
		<comments>http://www.thenichemarketingblog.com/niche-marketing/5-steps-to-reaching-a-1-ranking-in-google#comments</comments>
		<pubDate>Mon, 09 Aug 2010 17:04:51 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[market research]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[niche marketing tools]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engine ranking]]></category>

		<guid isPermaLink="false">http://www.thenichemarketingblog.com/?p=455</guid>
		<description><![CDATA[By Scott Spooner The goal of niche marketing, and niche marketers, is to identify a niche with both plenty of search traffic and an acceptable level of competition. There are plenty of tools available – both paid and free &#8211; to help you uncover these niches. But, what do you do after you have discovered [...]]]></description>
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<p>By Scott Spooner</p>
<p>The goal of niche marketing, and niche marketers, is to identify a niche with both plenty of search traffic and an acceptable level of competition. There are plenty of tools available – both paid and free &#8211; to help you uncover these niches. But, what do you do after you have discovered your own perfect niche?</p>
<p>This is where “rank building” strategies come into play; the goal of which is to rank your site, blog, or post, high enough in the <a class="zem_slink" title="Web search engine" rel="wikipedia" href="http://en.wikipedia.org/wiki/Web_search_engine">search engine</a> rankings so that you will be found. These strategies range from <a class="zem_slink" title="Search engine optimization" rel="wikipedia" href="http://en.wikipedia.org/wiki/Search_engine_optimization">Search Engine Optimization</a> (SEO) to <a class="zem_slink" title="Pay per click" rel="wikipedia" href="http://en.wikipedia.org/wiki/Pay_per_click">Pay-Per-Click</a> (PPC), and everything in between.</p>
<p>PPC gets you on top of the search engines quickly, but you have to have a considerable ad budget to keep you there. SEO won’t cost you anything but time (unless you outsource the activities), but it could potentially take you a long time to obtain a high ranking (for a competitive keyword), and longer still to maintain that position.</p>
<p>Following is a summary of how I am able to take competitive keywords, focus them on a blog, and achieve #1 ranking positions in <a class="zem_slink" title="Google" rel="homepage" href="http://google.com">Google</a>. I’ll assume that you don’t have an advertising budget, are willing to learn a little about SEO, and can afford to spend some time to develop your rankings. I’ll also assume that you have a blog, or similar platform with which you can post your content.</p>
<p><strong>The Five Steps</strong></p>
<ol>
<li><strong>Keyword Research</strong> – This is a very important step; and one that many fail to do correctly. Once you’ve picked your niche (or potential niche), grab your favorite keyword tool (depending on my needs, I use Market Samurai, Micro Niche Finder, or Google’s free keyword tool), and do some keyword research. Look for keywords that are getting at least 80 searches per day (2400 per month), with no more than 30,000 competing web sites. Once you find 4 or 5 of these keywords, build your blog around them. The trick here is to narrow your focus; I try and develop niches that are “narrow, but deep”. You are trying to get a foothold in the search engines, and not “be all things to all people”.</li>
<li><strong>Content Creation</strong> – With your keywords in hand, it is time to start creating, or gathering, your content. Remember to focus on the keywords that you found in step #1 above. If you are having trouble coming up with your own content, consider searching the content of video sites (e.g. YouTube), article sites (e.g. EZine Articles), and other blogs in your niche. Whether you create the content yourself, or repurpose it from other sources, make sure that it is focused on your keywords. Again, narrow, but deep.</li>
<li><strong>Blog Posting</strong> – As you gather content, you’ll want to post that content on your blog. The secret here is to post consistently and on a regular basis. Give your readers a schedule to look forward to and, at the same time, give the search engine spiders something new to crawl each time they stop by. Obviously, the more you post, the quicker your site will develop, and the faster your rankings will occur. But don’t get hung up on it: whether you post once a day, or once a week, pick a schedule that you can maintain. Finally, make sure you are using your keywords in your posting tags. This will help the search engine spiders better understand what you are posting.</li>
<li><strong>Social Book Marking</strong> – After every post, bookmark your post throughout the social media sphere. I will typically bookmark my posts on Digg, Propeller, Reddit, and StumbleUpon. I’ll also create links on my Facebook and Twitter accounts. This step is very important because each of these bookmarks creates a back link pointing back to your blog. SEO experts will tell you that the number one “off page factor” in improving your rankings is the quantity and quality of your back links. Social book marking sites offer these quality links for you. Pick the social media sites that you like and start book marking. One last note here: use your keywords as your “anchor text” (the text that you see) when creating your back links.</li>
<li><strong>Rank Tracking</strong> – Install an analytics package on your site (I use Google Analytics, which is free). Keep track of the traffic arriving at your site and monitor: 1) where that traffic is coming from; 2) how they find you, and; 3) what keywords they are using to search for your topics. You can not fix what you haven’t been measuring. So, measure how well your keywords are performing and use those measurements as a guide for improving your long term ranking.</li>
</ol>
<p>The above will take some time &#8211; and that is O.K. The search engines give a certain amount of credibility to sites that have been around for some time. This all works to your advantage. Just focus on your keywords (remember: narrow, but deep), and think about creating, or gathering, content.</p>
<p>In summary, you don’t need expensive tools or programs; in fact, you can complete each of the above steps using free tools available on the web. What you do need is to be prolific, persistent, and patient. Remember always that Internet marketing is a process, not an event.</p>
<p>The only question that remains is: when will you begin that process?</p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles by Zemanta</h6>
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<li class="zemanta-article-ul-li"><a href="http://www.webmetricsguru.com/archives/2010/08/long-tail-search-keyword-strategy-works/">Long Tail Search Keyword Strategy Works!!!</a> (webmetricsguru.com)</li>
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		<title>4 Vital Steps on How to Make Money Online With Niche Marketing</title>
		<link>http://www.thenichemarketingblog.com/niche-marketing/4-vital-steps-on-how-to-make-money-online-with-niche-marketing-2</link>
		<comments>http://www.thenichemarketingblog.com/niche-marketing/4-vital-steps-on-how-to-make-money-online-with-niche-marketing-2#comments</comments>
		<pubDate>Thu, 05 Aug 2010 17:09:04 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[market research]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[niche marketing tools]]></category>
		<category><![CDATA[niche market]]></category>

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		<description><![CDATA[By Dave Fuller Everyone talks about Niche Marketing and thousands if not millions of people are either making money online with it or want to make money online with it. For those new to Niche Marketing, we describe it as taking a little piece from a big pie. As an example the weight loss industry [...]]]></description>
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<p>By Dave Fuller</p>
<p>Everyone talks about Niche Marketing and thousands if not millions of people are either making money online with it or want to make money online with it. For those new to Niche Marketing, we describe it as taking a little piece from a big pie. As an example the weight loss industry is the large pie and the piece of the pie or &#8220;niche market&#8221; could be loosing weight with natural juices. The more narrower you get the tighter the niche market and you will be focusing more on one group of people as oppose to something so borad like weight loss.</p>
<p>Here are four easy steps that will help you make money online with Niche Marketing:</p>
<ol>
<li>Keyword Research- Researching the right keywords is so important that if you do this wrong or don&#8217;t do the right amount of research, your niche site may not appear in the search engines and you may not be targeting the right group of people.</li>
<li>Article Marketing- A great article with the right keywords can get you a long way. You will need to write an article that will not only help the reader get what they want out of it, but it will also need to have that keyword to attract more viewers to your website.</li>
<li>Monetization- This is the whole reason why we are into niche marketing. Some of us forget that we can add banners, ads, and products on our website to monetize it and are missing out on a huge chunk of money. You can promote products or services to your readers according to your niche market and keyword research.</li>
<li>Promotion- There are so many people that want to make money online and are entering the niche marketing industry that you absolutely must promote your sites. Whether it is through article marketing, back linking, or however, you must get more people to look at your sites.</li>
</ol>
<p>All of these are all very important steps that will determine the profitability of your site and they must all be used correctly. Everyone wants to make money online in and industry so large like niche marketing, but not many of us know what it takes to start and maintain a great niche site.</p>
<p>I hope you found these steps valuable to your niche marketing business. To find out more on niche marketing and starting an online business you can visit me at <a href="http://makemoneyonlinewithdave.com" target="_new">Make Money online with Dave</a>.</p>
<p>For more information on how to execute these 4 steps more accurately, <a href="http://makemoneyonlinewithdave.com/4-steps-on-how-to-make-money-online-with-niche-marketing/" target="_new">click here</a>.</p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Dave_Fuller" target="_new">http://EzineArticles.com/?expert=Dave_Fuller</a><br />
<a href="http://ezinearticles.com/?4-Vital-Steps-on-How-to-Make-Money-Online-With-Niche-Marketing&amp;id=2896875" target="_new">http://EzineArticles.com/?4-Vital-Steps-on-How-to-Make-Money-Online-With-Niche-Marketing&amp;id=2896875</a></p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles by Zemanta</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://www.untreatableonline.com/2010/06/micro-niche-marketing.html">Micro Niche Marketing</a> (untreatableonline.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.ronmedlin.com/affiliate-marketing/proven-methods-to-selecting-niches-that-make-you-money/">Proven Methods To Selecting Niches That Make You Money</a> (ronmedlin.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.untreatableonline.com/2010/06/niche-research-tools.html">Niche Research Tools</a> (untreatableonline.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.ronmedlin.com/traffic-generation/seo-google-marketing/internet-marketing-choosing-a-niche/">Internet Marketing &#8211; Choosing A Niche</a> (ronmedlin.com)</li>
</ul>
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		<title>Internet Marketing Strategies &#8211; Conduct Market Research Quickly Using Twitter</title>
		<link>http://www.thenichemarketingblog.com/niche-marketing/internet-marketing-strategies-conduct-market-research-quickly-using-twitter</link>
		<comments>http://www.thenichemarketingblog.com/niche-marketing/internet-marketing-strategies-conduct-market-research-quickly-using-twitter#comments</comments>
		<pubDate>Wed, 16 Jun 2010 17:08:30 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[market research]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[hashtag]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Twitter is one of the &#8220;new kids on the block&#8221; in the Social Media or Web 2.0 world. It has some fantastic social aspects and if used correctly it can be a great tool. You can use Twitter for market research, which should be one of your core internet marketing strategies. The best thing about [...]]]></description>
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<div class="wp-caption alignleft" style="width: 210px"><img class=" " title="Free twitter badge" src="http://upload.wikimedia.org/wikipedia/commons/1/1b/Twitter_Badge_1.png" alt="Free twitter badge" width="200" height="136" /><p class="wp-caption-text">Image via Wikipedia</p></div>
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<p><a class="zem_slink" title="Twitter" rel="homepage" href="http://twitter.com">Twitter</a> is one of the &#8220;new kids on the block&#8221; in the Social Media or Web 2.0 world. It has some fantastic social aspects and if used correctly it can be a great tool. You can use Twitter for market research, which should be one of your core internet marketing strategies. The best thing about using Twitter is you get the research done quickly-and for free!</p>
<p><strong>Broad audience</strong></p>
<p>One of the best aspects of Twitter from a marketing perspective is the broad reach you have. You can touch millions of people around the world. At any given moment there are literally millions of people twittering away.</p>
<p>You put a tweet out to the Twitterverse&#8230;asking a question and you will get short, spontaneous answers&#8230;these tend to be direct and not calculated because they are spontaneous. The Tweeple don&#8217;t take time to think about their answers&#8230;tweets are flying by too quickly for that&#8230;so they just answer!</p>
<p>You can either put out the questions manually as in &#8220;What is your favorite flavor ice cream?&#8221; or you could use one of the applications and create a poll or survey giving them specific choices.</p>
<p>After you get your initial results, you can even tweet the outcome giving people a chance to respond and further refine or clarify your research!</p>
<p><strong>Eaves dropping</strong></p>
<p>You can also conduct market research by listening in on other people&#8217;s tweets. You can find out for free what people are buzzing about, what they are looking for, problems they are encountering, solutions they wish they could find&#8230;or just info they are seeking.</p>
<p>Twitter has a search function built in so you can find people talking about a specific subject. You can also use different search applications to find comments. The hashtag is a popular way for people to identify a topic they are interested in.</p>
<p>So if I want to find out what people are talking about regarding ice cream, I could type &#8220;ice cream&#8221; in the search box, or &#8220;#icecream&#8221;. The # will return tweets by people who have put that exact phrase #icecream in their tweet.</p>
<p>So I could ask my question so I catch both groups-&#8221;what is your favorite ice cream flavor? #icecream&#8221; And I still have 91 characters left!</p>
<p>By getting this input, you can then direct your next project to solve a problem that you know exists! This is one of the classic offline and internet marketing strategies: find a need and fill it! This research might lead you to promote a different product than you had originally intended. Or maybe it gives you clues on how to write the sales copy to make your product more appealing. It might inspire you to create a new product or improve an existing product-or to provide a service that fills a need.</p>
<p><strong>Learn fast act fast</strong></p>
<p>Another one of my internet marketing strategies is acting while a market is hot and Twitter really helps here! Because you got the research quickly, you can also act upon it quickly.</p>
<p>So by using social media, specifically Twitter, you are able to implement at least three of your internet marketing strategies-market research, filling a need and acting quickly.</p>
<p>Tellman Knudson is CEO of Overcome Everything. He and his team at <a href="http://ListSpeed.com/" target="_new">The Listbuilding Club</a> are passionate about teaching others the ins and outs of list building and other internet marketing strategies. To learn more about using Social Media in your internet marketing business, visit <a href="http://ListSpeed.com/" target="_blank">http://ListSpeed.com/</a></p>
<p>Article Source: <a href="Twitter is one of the &quot;new kids on the block&quot; in the Social Media or Web 2.0 world. It has some fantastic social aspects and if used correctly it can be a great tool. You can use Twitter for market research, which should be one of your core internet marketing strategies. The best thing about using Twitter is you get the research done quickly-and for free!  Broad audience  One of the best aspects of Twitter from a marketing perspective is the broad reach you have. You can touch millions of people around the world. At any given moment there are literally millions of people twittering away.  You put a tweet out to the Twitterverse...asking a question and you will get short, spontaneous answers...these tend to be direct and not calculated because they are spontaneous. The Tweeple don't take time to think about their answers...tweets are flying by too quickly for that...so they just answer!  You can either put out the questions manually as in &quot;What is your favorite flavor ice cream?&quot; or you could use one of the applications and create a poll or survey giving them specific choices.  After you get your initial results, you can even tweet the outcome giving people a chance to respond and further refine or clarify your research!  Eaves dropping  You can also conduct market research by listening in on other people's tweets. You can find out for free what people are buzzing about, what they are looking for, problems they are encountering, solutions they wish they could find...or just info they are seeking.  Twitter has a search function built in so you can find people talking about a specific subject. You can also use different search applications to find comments. The hashtag is a popular way for people to identify a topic they are interested in.  So if I want to find out what people are talking about regarding ice cream, I could type &quot;ice cream&quot; in the search box, or &quot;#icecream&quot;. The # will return tweets by people who have put that exact phrase #icecream in their tweet.  So I could ask my question so I catch both groups-&quot;what is your favorite ice cream flavor? #icecream&quot; And I still have 91 characters left!  By getting this input, you can then direct your next project to solve a problem that you know exists! This is one of the classic offline and internet marketing strategies: find a need and fill it! This research might lead you to promote a different product than you had originally intended. Or maybe it gives you clues on how to write the sales copy to make your product more appealing. It might inspire you to create a new product or improve an existing product-or to provide a service that fills a need.  Learn fast act fast  Another one of my internet marketing strategies is acting while a market is hot and Twitter really helps here! Because you got the research quickly, you can also act upon it quickly.  So by using social media, specifically Twitter, you are able to implement at least three of your internet marketing strategies-market research, filling a need and acting quickly.  Tellman Knudson is CEO of Overcome Everything. He and his team at The Listbuilding Club are passionate about teaching others the ins and outs of list building and other internet marketing strategies. To learn more about using Social Media in your internet marketing business, visit http://ListSpeed.com/  Article Source: [http://EzineArticles.com/?Internet-Marketing-Strategies---Conduct-Market-Research-Quickly-Using-Twitter&amp;id=2285537] Internet Marketing Strategies - Conduct Market Research Quickly Using Twitter" target="_blank">http://EzineArticles.com/?expert=Tellman_Knudson</a></p>
<p><a href="http://EzineArticles.com/?Internet-Marketing-Strategies---Conduct-Market-Research-Quickly-Using-Twitter&amp;id=2285537" target="_blank">http://EzineArticles.com/?Internet-Marketing-Strategies&#8212;Conduct-Market-Research-Quickly-Using-Twitter&amp;id=2285537</a></p>
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		<title>Going Mobile</title>
		<link>http://www.thenichemarketingblog.com/niche-marketing/going-mobile</link>
		<comments>http://www.thenichemarketingblog.com/niche-marketing/going-mobile#comments</comments>
		<pubDate>Sat, 29 May 2010 20:03:31 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[market research]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[niche marketing tools]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Mobile phone]]></category>
		<category><![CDATA[Scott Spooner]]></category>

		<guid isPermaLink="false">http://www.thenichemarketingblog.com/?p=321</guid>
		<description><![CDATA[By Scott Spooner In 1971,  British rock group, The Who, released their seminal album, Who&#8217;s Next, which featured a song titled Going Mobile. This was a song about a guy who decided to give up his rooted existence and go on the road. 39 years later, it looks like he&#8217;s got lots of company. Recent [...]]]></description>
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<div class="wp-caption alignleft" style="width: 220px"><img title="Graph showing smartphone marketshare for 2009" src="http://upload.wikimedia.org/wikipedia/en/thumb/3/3e/Smartphone_share_2009_full.png/300px-Smartphone_share_2009_full.png" alt="Graph showing smartphone marketshare for 2009" width="210" height="234" /><p class="wp-caption-text">Image via Wikipedia</p></div>
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<p>By Scott Spooner</p>
<p>In 1971,  British rock group, <em>The Who</em>, released their seminal album, <em><a class="zem_slink" title="Who's Next (Deluxe Edition)" rel="amazon" href="http://www.amazon.com/Whos-Next-Deluxe-Who/dp/B00008LOS1%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dzemanta-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB00008LOS1">Who&#8217;s Next</a></em>, which featured a song titled <strong>Going Mobile</strong>. This was a song about a guy who decided to give up his rooted existence and go on the road.</p>
<p>39 years later, it looks like he&#8217;s got lots of company.</p>
<p>Recent research indicates that, on a daily basis, more people are accessing the Internet via their smart phones, than there are people emailing. That&#8217;s an astounding figure considering that smart phones weren&#8217;t even around a decade ago.</p>
<p>So, &#8220;mobile&#8221; has arrived and while not all pieces of the mobile landscape have been figured out, the smart business owners are already looking to mobile marketing strategies in an effort to get ahead of the curve.</p>
<p>What can you do to begin the process for your own business? Start by making sure that your web site is formatted for mobile devices.  If you are running a WordPress blog, it is a fairly simple process of installing one of several available plug-ins. I use <a class="zem_slink" title="WPtouch" rel="homepage" href="http://www.bravenewcode.com/wptouch/">WPTouch</a>, but you can choose whichever one suits your tastes.</p>
<p>If you are running a web site, you will have to get into a little more programming. Contact your web site administrator and talk with him/her about adding some code that will allow the site to be formatted for mobile devices. Be aware that you will mostly likely have to set up an additional hosting service for the mobile site (I will cover this in another post).</p>
<p>Whatever you do (or do not do), understand that &#8220;mobile&#8221; is not only here to stay, but will most likely be the dominate platform of the near future.</p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles by Zemanta</h6>
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<li class="zemanta-article-ul-li"><a href="http://www.slideshare.net/damiensaunders/why-mobile-why-now-4350401">Why mobile why now</a> (slideshare.net)</li>
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<p>Related Videos</p>
<p><strong><a href="http://www.youtube.com/watch?v=lHdtv_34iv4&amp;feature=youtube_gdata">Part 1: Introduction to Mobile Marketing</a></strong></p>
<p>Mobile is now finally beginning to deliver on its promise to advertisers. The mobile marketing industry has long predicted the arrival of broadband mobile internet and rich multimedia phones in mass, and we are now seeing consumers understanding, int&#8230;</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/lHdtv_34iv4?f=videos&amp;app=youtube_gdata" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="360" src="http://www.youtube.com/v/lHdtv_34iv4?f=videos&amp;app=youtube_gdata" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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<p>thunder::tech&#8217;s first episode of Good Morning Marketers, our new monthly morning show dedicated to the latest marketing trends. This month&#8217;s topic is mobile marketing and how smart phones are changing the communication landscape. For more information&#8230;</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/tsi9-oiQMEw?f=videos&amp;app=youtube_gdata" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="360" src="http://www.youtube.com/v/tsi9-oiQMEw?f=videos&amp;app=youtube_gdata" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong><a href="http://www.youtube.com/watch?v=EhkZJDM_PQc&amp;feature=youtube_gdata">How to Make Mobile Marketing Work for your Business</a></strong></p>
<p>One of the main reasons the mobile platform is gaining momentum as a marketing tool is because of its enormous growth potential. The number of <a class="zem_slink" title="Mobile phone" rel="wikipedia" href="http://en.wikipedia.org/wiki/Mobile_phone">mobile phone</a> users is almost double that of PC owners — and growing exponentially every year. Mobile market&#8230;</p>
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		<title>Top 10 Mistakes in Conducting Online Market Research</title>
		<link>http://www.thenichemarketingblog.com/niche-marketing/top-10-mistakes-in-conducting-online-market-research</link>
		<comments>http://www.thenichemarketingblog.com/niche-marketing/top-10-mistakes-in-conducting-online-market-research#comments</comments>
		<pubDate>Tue, 18 May 2010 18:05:12 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[market research]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[niche marketing tools]]></category>
		<category><![CDATA[Qualitative research]]></category>
		<category><![CDATA[Quantitative research]]></category>

		<guid isPermaLink="false">http://www.thenichemarketingblog.com/niche-marketing/top-10-mistakes-in-conducting-online-market-research</guid>
		<description><![CDATA[By Zachary Wilson 1. Not knowing what you don&#8217;t know Its easy to do online surveys these days. Too easy. It may be so cheap and easy that you do it without understanding the basics and end up with misleading answers that send your business down the wrong path. This is worse than never doing [...]]]></description>
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<p>By Zachary Wilson</p>
<p><strong>1. Not knowing what you don&#8217;t know</strong><br />
Its easy to do online surveys these days. Too easy. It may be so cheap and easy that you do it without understanding the basics and end up with misleading answers that send your business down the wrong path. This is worse than never doing any research in the first place. Spend a little time and get to know what you don&#8217;t know about market research. A basic review of the following topics is a great start.</p>
<ul>
<li>Sampling and sampling error</li>
<li>Quantitative vs. <a class="zem_slink" title="Qualitative research" rel="wikipedia" href="http://en.wikipedia.org/wiki/Qualitative_research">qualitative research</a></li>
<li>Question bias / question design</li>
<li>Response rates / confidence levels</li>
<li>Questionnaire coding</li>
<li>Why people take surveys (social contract)</li>
</ul>
<p>Some great books on these subjects are:<br />
&#8220;<em><a class="zem_slink" title="Mail and Internet Surveys: The Tailored Design Method  2007 Update with New Internet, Visual, and Mixed-Mode Guide" rel="amazon" href="http://www.amazon.com/Mail-Internet-Surveys-Tailored-Mixed-Mode/dp/047003856X%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dzemanta-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D047003856X">Mail and Internet Surveys</a>: The Tailored Design Method</em>&#8221; by Don A. Dillman<br />
&#8220;<em>Asking Questions: A Definitive Guide to Questionnaire Design</em>&#8221; by Norman Bradburn, Seymour Sudman, Brian Wansink</p>
<p><strong>2. Not eliminating sampling errors</strong><br />
Now that you know what sampling error is you can understand why it is critical to conducting meaningful market research. Many of the online surveys you see today are full of potential sampling errors. Don&#8217;t be one of them. Take the time to develop a good sample and then make sure you get as many of those people as possible to your survey. This is probably the biggest difference between professional market research and your do-it-yourselfers. The pros take the time and money to develop good samples and then make sure that they get good response rates. You can to if you put in the effort.</p>
<ul>
<li>Always use a true random sample</li>
<li>Tracking your respondents (PINs)</li>
<li>Program the survey to eliminate duplicates and respondents with bad intentions</li>
<li>Check the data for oddities (clean the data of illegitimate records)</li>
<li>Use incentives (does not have to be monetary, see social contract)</li>
</ul>
<p><strong>3. Making decisions with inaccurate information</strong><br />
If you never understood any of # 1 and # 2 it is a good bet your survey is useless. Worse than that you may think it is telling you what to do with your important business decisions. Making decisions with inaccurate information is worse than taking a guess.</p>
<p><strong>4. Writing bad questionnaires</strong><br />
You might get everything else right and then go and write a bad questionnaire. Lots of online surveys have at least one bad question. What is a bad question? It&#8217;s any of the following:</p>
<ul>
<li>Biased questions</li>
<li>Unanswerable questions (impossible to know the answer)</li>
<li>Questions with two meanings</li>
<li>Hard to understand questions (way to long, strange use of words)</li>
<li>Dumb questions (asking about something the researcher should already know, or has already asked)</li>
</ul>
<p><strong>5. Programming a hard to take survey</strong><br />
After you have spent all that time creating a good sample and writing good questions don&#8217;t ruin it by programming a hard to use survey. One of my top gripes is forcing respondents to complete every answer. Too much of this is going to get you either a contrived answer or the respondent leaving. Neither is good.</p>
<ul>
<li>Don&#8217;t force non-critical questions</li>
<li>Don&#8217;t have non-standard buttons</li>
<li>Don&#8217;t use non-standard technologies (java applets, etc.)</li>
</ul>
<p><strong>6. Going cheap</strong><br />
Both the good and bad thing about online market research is that it can be much less expensive than in the past. The bad of this is that it is just too easy to conduct flawed market research. Many of the above items cost time and money (sampling, questionnaire design, etc.) Spend the time and money to do it right. Even better hire a quality market research firm to do it for you. Either way you will save money in the long run by conducting quality market research.</p>
<p><strong>7. Confusing social networking with <a class="zem_slink" title="Quantitative marketing research" rel="wikipedia" href="http://en.wikipedia.org/wiki/Quantitative_marketing_research">quantitative market research</a></strong><br />
Talking with lots of people (social networking) might gain you valuable qualitative information but it is not quantitative market research. The difference is qualitative information rarely represents all of your audience and gives you individual opinions and ideas. Quantitative research on the other hand is designed to represent all of your audience and gives you answers that you can know reflects all of your customers. Don&#8217;t confuse the two. Social networking can be useful but understand its limitations.</p>
<p><strong>8. Being overly &#8220;cute&#8221; with the survey tool</strong><br />
Your market research is supposed to gather meaningful information about your target audience. It is not supposed to impress them with all the high technology you can master. Keep your survey technology as simple as possible to reduce excluding respondents that are not up to speed with the latest and greatest.</p>
<ul>
<li>Keep Flash and JavaScript to a minimum (use them but not in critical areas, always provide alternatives.)</li>
<li>Use tried and true web technologies</li>
</ul>
<p><strong>9. Relying on only one source of information</strong><br />
Market research is a snapshot of opinions at a certain time. If your research results in wildly different answers than you were anticipating it is wise to confirm these conclusions with more data.</p>
<ul>
<li>Conduct another survey</li>
<li>Look for corroborating data</li>
</ul>
<p><strong>10. Ignoring your market research</strong><br />
If you go to all the trouble to conduct a good study then have a plan to do something with that information. Too many organizations will conduct market research for one reason or another and when they get information back just sit on it. Don&#8217;t be the one who ends up saying &#8220;Wow, if we had just done what our market research told us we wouldn&#8217;t be in this bad position&#8221;. Before you conduct any online research have a plan as to what you will do with it.</p>
<p>Zachary Wilson is Vice President and Web Manager of <a href="http://www.wilsonresearch.com" target="_new">Wilson Research Group</a> (a small Silicon Valley market research firm) and has been conducting online surveys for over 10 years. This article targets those who are not market research professionals but want to conduct professional surveys.</p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Zach_Wilson" target="_new">http://EzineArticles.com/?expert=Zach_Wilson</a><br />
<a href="http://ezinearticles.com/?Top-10-Mistakes-in-Conducting-Online-Market-Research&amp;id=2552698" target="_new">http://EzineArticles.com/?Top-10-Mistakes-in-Conducting-Online-Market-Research&amp;id=2552698</a></p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/market+research' rel='tag' target='_blank'>market research</a>, <a class='technorati-link' href='http://technorati.com/tag/Qualitative+research' rel='tag' target='_blank'>Qualitative research</a>, <a class='technorati-link' href='http://technorati.com/tag/Quantitative+research' rel='tag' target='_blank'>Quantitative research</a></p>

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		<title>Surveying Your Customers</title>
		<link>http://www.thenichemarketingblog.com/niche-marketing/market-research/surveying-your-customers</link>
		<comments>http://www.thenichemarketingblog.com/niche-marketing/market-research/surveying-your-customers#comments</comments>
		<pubDate>Tue, 18 May 2010 17:57:08 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Online Surveys]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://www.thenichemarketingblog.com/?p=313</guid>
		<description><![CDATA[Here&#8217;s a short video that discusses the importance of surveying your customers as part of an overall market research strategy. Related articles by Zemanta 10-Point Checklist for Questionnaire Design (questionpro.com) Grapple Shows That Customer Research Can Be Fun (questionpro.com) Webinar: 10-Point Checklist for Questionnaire Design (questionpro.com) addthis_url = 'http%3A%2F%2Fwww.thenichemarketingblog.com%2Fniche-marketing%2Fmarket-research%2Fsurveying-your-customers'; addthis_title = 'Surveying+Your+Customers'; addthis_pub = ''; [...]]]></description>
			<content:encoded><![CDATA[<div class="fblike_button" style="margin: 10px 0;"><iframe src="http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.thenichemarketingblog.com%2Fniche-marketing%2Fmarket-research%2Fsurveying-your-customers&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height:25px"></iframe></div>
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<p>Here&#8217;s a short video that discusses the importance of surveying your customers as part of an overall market research strategy.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="405" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/f3XYMIuxuQQ&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="405" src="http://www.youtube.com/v/f3XYMIuxuQQ&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles by Zemanta</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://blog.questionpro.com/2010/03/16/10-point-checklist-for-questionnaire-design/">10-Point Checklist for Questionnaire Design</a> (questionpro.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.questionpro.com/2010/05/07/grapple-shows-that-research-can-be-fun/">Grapple Shows That Customer Research Can Be Fun</a> (questionpro.com)</li>
<li class="zemanta-article-ul-li"><a href="http://blog.questionpro.com/2010/03/03/webinar-10-point-checklist-for-questionnaire-design/">Webinar: 10-Point Checklist for Questionnaire Design</a> (questionpro.com)</li>
</ul>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/83f98af3-66b2-4b09-9b46-c7e4af60e643/"><img class="zemanta-pixie-img" style="border: medium none; float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=83f98af3-66b2-4b09-9b46-c7e4af60e643" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/market+research' rel='tag' target='_blank'>market research</a>, <a class='technorati-link' href='http://technorati.com/tag/marketing' rel='tag' target='_blank'>marketing</a>, <a class='technorati-link' href='http://technorati.com/tag/Online+Surveys' rel='tag' target='_blank'>Online Surveys</a>, <a class='technorati-link' href='http://technorati.com/tag/research' rel='tag' target='_blank'>research</a></p>

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		<title>We’re Not in Kansas Anymore</title>
		<link>http://www.thenichemarketingblog.com/niche-marketing/we%e2%80%99re-not-in-kansas-anymore</link>
		<comments>http://www.thenichemarketingblog.com/niche-marketing/we%e2%80%99re-not-in-kansas-anymore#comments</comments>
		<pubDate>Wed, 28 Apr 2010 16:17:59 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[market research]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.thenichemarketingblog.com/niche-marketing/we%e2%80%99re-not-in-kansas-anymore</guid>
		<description><![CDATA[By Scott Spooner Do you remember the days when “niche marketing” meant researching a market to find the sub-markets, or “niches” of people that had common likes, wants, needs, or traits? Those were the days. You could identify a group of people and market directly to them through time-tested channels. It’s not so easy anymore. [...]]]></description>
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<div class="wp-caption alignleft" style="width: 151px"><img class=" " title="Kansas Reflection" src="http://farm1.static.flickr.com/51/133903332_e8f18aaa75_m.jpg" alt="Kansas Reflection" width="141" height="113" /><p class="wp-caption-text">Image by kansasexplorer 3128 via Flickr</p></div>
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<p>By Scott Spooner</p>
<p>Do you remember the days when “niche marketing” meant researching a market to find the sub-markets, or “niches” of people that had common likes, wants, needs, or traits? Those were the days. You could identify a group of people and market directly to them through time-tested channels.</p>
<p>It’s not so easy anymore. Today, successful niche marketers not only have to identify the niche market, but also they have to decide where that niche hangs out, and how best to reach them.</p>
<p>Web sites, blogs, <a class="zem_slink" title="Facebook" rel="homepage" href="http://facebook.com">Facebook</a>, <a class="zem_slink" title="Twitter" rel="homepage" href="http://twitter.com">Twitter</a>, and a host of other competing social media sites all clamor for the attention of our prospects. Add to that the endless possibilities of “mobile marketing” through the ever expanding variety of smart phones and mobile devices.</p>
<p><a class="zem_slink" title="Foursquare" rel="homepage" href="http://www.foursquare.com">Foursquare</a>, <a class="zem_slink" title="Gowalla" rel="homepage" href="http://gowalla.com">Gowalla</a>, and Facebook have taken notice. So has <a class="zem_slink" title="Google" rel="homepage" href="http://google.com">Google</a>, Bing, and <a class="zem_slink" title="Yahoo!" rel="homepage" href="http://www.yahoo.com">Yahoo</a>.</p>
<p>You may feel overwhelmed by all of these choices, but one thing will always hold true: research is the key to understanding and reaching your market. Do your homework. Study your market. Stay away from chasing the big hit, and rely instead on building a solid relationship with your customer base.</p>
<p>Like Dorothy, we may not be in Kansas anymore, but that doesn’t mean we can’t find our way back home.</p>
<p>Tell me what you think about the changes in niche marketing.</p>
<p>******</p>
<p>Here are some related articles:</p>
<p><a href="http://www.imarketingcentral.com/getting-started-with-niche-marketing.html">Getting Started With Niche Marketing | Internet Marketing</a></p>
<p>Article writing is one of the most preferred forms of online jobs these days. The prime reason for this is because of the fact that article marketing is the thing in demand and mostly the SEO related articles are always welcomed with &#8230;</p>
<p><a href="http://www.e-bizdir.com/what-is-niche-marketing-and-how-do-we-benefit-from-it-3.html">» What Is Niche Marketing And How Do We Benefit From It &#8230;</a></p>
<p>What Is Niche Marketing And How Do We Benefit From It? Professional Internet and Businesses Online Articles Directory. It is a professional internet and businesses online free articles directory, you can submit articles to this site all &#8230;</p>
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