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[Editor's note: The following guest article provides a very good overview of niche marketing, and why this type of marketing strategy can produce more consistent profits for your business. Tell me what you think by leaving a comment below. ~Scott]

By Jim Morecraft

Just what the heck is a niche market strategy? As you might already know, a niche market is group of consumers that all have a similar need, desire or problem. Niche market strategy is the thought process that we use to find those hot undiscovered niches that we can develop into a profitable business model.

Now, let’s assume you are marketing designer clothes that are extravagant and expensive. You might think that your niche market would consists of people who need clothes, Right? Well, that is true but your market will be narrowed down to people who want designer clothes and can afford to buy your clothing line.

By targeting this micro niche, your targeted audience or search numbers will drop drastically and immediately, you are thinking there is no money to be made by selling to a smaller crowd. The truth of the matter is that there will be more potential to make profits by starting a new website in the designer clothes niche than in the wide open clothing niche.

Let me explain this point a little so that you don’t think that I am some sort of weirdo blowing off steam. While it is a fact that your targeted audience will be less, it is also true that you will only attract searchers that are interested in your specific product. It will be easier for you to market to this crowd because of several reasons. Below are a few of the reasons that your visitors will be more willing to buy from your site than a site that is marketing a wider variety of products.

• You will promote your site using keyword phrases that are medium to long tail phrases that are very closely related to the contents of your website. These keywords have a fraction of the competing pages on the Internet than the shorter keyword phrases, therefore you will be able to rank higher in the search engines and be found by searchers easier.
• People searching with longer keyword phrases are looking for a specific type of product line to buy. By providing only those associated product lines, your site will be tailored to their needs. Statistics show that visitors to a website only stay an average of seven seconds. If you only present to your visitors what they are searching for, your chances to keep them on your website improve dramatically.
• Research has proven also that people who search using long tail keyword phrases are more apt to buy. Their search terms are more specific and they know what they want, they are just looking for a place to buy it.

A very common fatal mistake that people building websites make is trying to market their product or service to a large general market instead of focusing on a small niche market. They fail to realize that the Internet is like the LA freeway at rush hour. You have a snowballs chance of getting anywhere in that crowd.

The only way that you can compete in highly congested, overcrowded markets is to have a big advertising budget or a large existing mailing list targeted to your product line. What you will find by trying the pay-per-click PPC method is that the big dogs that have the corner on your market will have an unlimited advertising budget also. You will most likely resemble a Salmon swimming upstream.

The second huge mistake that people make when picking a niche market to build a website around is promoting a niche that they are passionate about or that they have a lot of knowledge in. It is great if you can do this, but the chances of this happening are slim.

The problem with choosing a niche that is near and dear to your heart is that there may be a limited audience looking for the information that you possess, the people may only be looking for information (their not buyers) or there are no monetization features in your field of expertise.

You must understand that without interest in your niche, a buying crowd and a way to monetize your niche, you will make no money from your online business.

Now, I know that you are interested in being successful in your online endeavors or you would not be reading this article. I am going to be straight to the point, frank and up front with you. If you really want to succeed in today’s super-competitive, dog eat dog marketplace, you have no choice but to focus your business and marketing on a specialized small niche market that has a decent amount of interest and also can be monetized with useful saleable merchandise. Unless you have a bunch of money you want to spend on an advertising campaign.

If you ignore my advice and go merrily on your way and market to a larger general market before establishing your roots successful in a couple of small niche markets, I will personally guarantee you that you will soon go broke and be out of business. That may sound cold, but those are the facts, like it or not.

The key ingredients to niche marketing strategy are:

1. Finding a market that has a hungry crowd of people that have a problem in a low competition niche
2. Finding saleable merchandise that will solve their problem
3. Making sure that your hungry crowd is a buying crowd.

You need to study the keywords to determine whether or not you feel that your audience will buy or are window shoppers. When you find a niche that possesses all three of the above characteristics, you have got yourself a winner.

I am an affordable small business web designer by trade and I research and uncover profitable micro niches every day. You can get your Free copy of my Niche Market Research. This report includes over 150 of the Hottest Small Niche Markets. These sub-niches have been researched, uncovering highly searched markets with low competition while still providing good profitability features.

If you are in need of a low cost quality web design visit my site at: http://www.affordablewebsitedesignco.com

Article Source: http://EzineArticles.com/?expert=Jim_Morecraft

http://EzineArticles.com/?Niche-Marketing-Strategy—Whats-the-Big-Deal?&id=4793069

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Technorati Tags: Marketing strategy, niche market, niche marketing

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[Editor's note: As we near the beginning of a new year, I thought it would be good review some of the basics of niche marketing. Today's guest article takes a look at niche marketing - what niche marketing is and how you can use niche marketing to drive traffic back to your web site or blog. ~Scott]

By Valerie Lombard

In today’s internet world, the number of your competitors is increasing day by day. Especially if you are dealing with services, products or internet marketing, it is relatively simple for anyone to set up a website and the barriers to entry are very low. But in order to continue to succeed if you are an established business, or even if you are just starting out as an Internet Marketing newbie, you need to have a new way of thinking. You need to have a stealthy niche marketing strategy – a way to zoom in on untapped niches.

A niche market is one that primarily focuses on a specific product or service aimed at satisfying specific market needs. So, what niche should you look for? Unlike traditional marketing which is getting more and more obsolete by the day, a niche marketing strategy requires special tools and criteria to reveal highly-profitable undiscovered niche markets that have been overlooked by the masses. These strategies mostly boil down to using user-friendly niche market research tools, and up-to-date internet marketing techniques to help you find the most profitable niche market, improve customer loyalty with the least competition.

It is an art to capture and draw profit from a small market segment. Those who have exposure and have spent many years of their lives in mainstream marketing fields cannot really understand how to proceed in these new online niche markets. And, they will fail without the proper niche marketing strategy. Therefore, you need precision niche market research that can show you how to find a niche. Whether they realize it or not, every profit-seeking website on the internet uses this fundamental marketing strategy. The key to finding your niche is basically twofold: Divert and Convert:

Step 1 – Divert traffic from one location (Point A) to another (Point B).

Step 2 – Convert the Diverted traffic from Step 1 into profit.

There are many different ways of diverting traffic, including:

• Pay Per Click
• Ezine Article Marketing
• Press Releases
• Links From Other Websites
• Affiliate Promotions
• Email Lists
• Blogging

… just to name a few.

• Likewise, there are many ways to convert this diverted traffic into profit, including:
• Promoting Affiliate Products
• Hosting Content Network Ads (like Adsense)
• Building an Email List (which you can then use to promote products)
• Selling Your Own Product
• Pay Per Action
• Pay Per Lead

… plus many more.

There are almost an unlimited number of combinations of diverting and converting techniques that you can use to find a niche market that will make a profit. You just need to figure out a winning combination, and then it is guaranteed that you will make money. And, there is a powerful niche marketing strategy tool that will easily show you how to find a niche market under-the-radar, without much competition.

I am somewhat new to internet marketing. But, I have purchased many internet marketing products and services over the past few months. I have been looking for a way to start my own business from home. Like a lot of people, I have done the rounds, bought products here, e-books there, but in the long run only ended up going in circles. You see, finding “the right information”, training that you can trust can be the most challenging part of it. So many people are selling information that is worthless these days.

Now you can use powerful, top-of-the-line niche market research to create multiple streams of income online. If you want to get the jump on the competition, then watch these 5 newly filmed videos explaining 5 different niche marketing strategies at: http://website-marketing-strategy.org

Article Source: http://EzineArticles.com/?expert=Valerie_Lombard

http://EzineArticles.com/?Niche-Marketing-Strategy—Find-a-Niche-Market&id=4143858

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Technorati Tags: article marketing, marketing, Marketing strategy, niche market, niche marketing

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[Editor's note: The following article illustrates a fundamental niche marketing principle: namely, the more tightly focused your niche, the more easily you will be able to rank for your keywords. Ranking equals potential traffic.]

By Steve Schafer

It seems like no matter what your business is these days, there are about 40 bazillion other companies in exactly the same business. How do you compete with that? You can try being so much better than your competition that all of the customers naturally come to you. That is hard to do. Not only is it hard to do, but even if you are a lot better than your competitors, how do you make sure everyone knows it? You have to advertise.

Even advertising can be difficult and expensive. As it turns out, more and more companies are choosing internet marketing, because it is not only cheaper, but it can actually reach more people. By far, the cheapest and most effective means of advertising on the internet is micro niche marketing. So what is micro niche marketing?

Let’s say that you own a pet supply store that specializes in pet clothing. You decide to facilitate online orders to widen your customer base. You want to show up #1 in the search engines for search terms that your potential customers are using to find products like those that you sell. If you were to focus on the term “pet supplies”, you will have so much competition in that niche that it will take you forever (and a lot of money) to even show up on the first page of the search engines, forget about #1.

You decide to focus a little more and do some research and you find that “pet clothing” has a bit less competition. You could even go narrower and focus on “ferret sweaters” or even “purple ferret sweaters”. The process of taking a wide niche and narrowing it down to smaller, more manageable niches is micro niche marketing. While it will not give you as many visitors to your website, the visitors that you do get will be a lot more focused on your products. There is no rule that says you can’t widen your niche once you have the more focused ones dominated.

Happy advertising!

Steve has been in the internet marketing business since 2003. He currently spend his time teach others niche marketing techniques and how to find the right internet marketing tools.

Article Source: http://EzineArticles.com/?expert=Steve_Schafer

http://EzineArticles.com/?Why-You-Should-Try-Micro-Niche-Marketing&id=4823234

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Technorati Tags: niche market, niche marketing

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By Scott Spooner

In an effort to compete head-to-head with market leaders, many niche marketers decide to slash prices to attract traffic. This is almost always a bad move. Why? In response to this tactic, the better funded competitor will simply match your price, and then wait until your diminishing margins take their toll. Sooner or later you’ll have to either raise your prices again, or suffer possible liquidation and a potential buy-out, as your cash dries up and your competitors start to circle your business like carrion fowl.

Here’s an example, from an unusual market. While driving across town yesterday, I noticed a billboard which was advertising a local “gentlemen’s club”. Now, there is nothing unusual about the promotion of these types of clubs in Los Angeles, but what caught my attention was the marketing position they staked out in their promotion.

Up until this billboard, all of these types of clubs positioned their sales copy around the beauty of their dancers, the quantity of dancers, the proximity of the club or, as in most cases, the arousal of the customer. Of course, this is what you would expect if you were in this particular market.

However, the billboard I saw yesterday took a different route: they focused on the price of the “lap dances”. In other words, they positioned their services as a commodity, and decided to compete on price.

Will this strategy work? Will this tactic draw more patrons to the club? Probably, yes, at least in the short term. But at what cost? What stops their competitors from engaging in a price war? More importantly, now that they have staked out the “low cost” alternative, how does this particular club ever change their future position in the mind of their customer? And, what does “low cost” convey in this particular niche market?

So, when you are considering the position you want to hold in the mind of your prospect or customer, think carefully before you opt for competing on price alone. This strategy may work well for a market leader like Walmart, but it is a risky strategy at best for most niche marketers. With so many marketing positions available to the smart marketer, settling on price should be your position of last resort.

For more information on how to pick a winning position, check out the book Posiitoning: The Battle for your Mind

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By Eric Fernandes

You have been hearing a lot of people promoting the fantastic opportunities and profits they claim can be had through something called “niche marketing.” But you’re a little skeptical and are wondering how exactly you should go about finding and researching a viable niche that you could develop into a profitable business-one that is not only real, but still has room for newcomers to succeed.

1. Start with you. Where do your existing skills and areas of expertise lie? Do you have job experiences you’ve enjoyed or interesting hobbies? You are far more likely to have the persistence and energy to work over the long term in an area that truly interests you. And building on an area you already know about will be far easier than starting from scratch to develop the kind of knowledge-base you’ll need to create a quality website and earn credibility.
2. Identify related keywords. Once you’ve identified some potential areas to explore you need to develop a list of “keywords” that describe or relate to these concepts. You can find help for this process at an online site called “Wordtracker” that will take your initial ideas and bring up an array of associated words and ideas that can help you define your interests in terms of products and services. You’ll be surprised at how quickly your keywords will multiply, maybe into the hundreds.
3. Explore the market. Next you want to test whether these keywords are also interesting to a significant number of other people-do they have a potential market. For this you’ll want another kind of online service that tracks the popularity of keywords among both suppliers and searchers. In other words, how often is someone searching using this keyword, and how many websites do they find out there when they look? Two sites that can give you this kind of data are “Product Idea Evaluator ” (P.I.P.E.) and “Site Build It!” Identify the keywords which have high demand (many people are searching) compared to the supply of existing sites providing the answers they are seeking.
4. Cost out your keywords. Take the top candidates you’ve identified as keywords having high demand and low supply. Sites like Overture and Google AdWords will give you estimates for what it will cost you to advertise using the keywords that describe your chosen interests. What you are looking for is leads to existing products that you would be able to market through an affiliate relationship. This is where you begin to determine what the financial potential is of the niche you’re looking at.
5. Who’s ahead of you? Explore the sites and offerings of the people who are already in business in the area you’re considering. Are they as up-to-date and attractive as they could be, or are they sagging a bit and showing signs of neglect? Consider ways that you can enter this market competitively-with something fresh and unique to offer. Truthfully, it’s difficult at this point to find a completely unexploited online niche with strong profit potential. But there are still areas that have been underdeveloped and have room left for an imaginative and energetic new enterprise.

If you’ve made it this far, you are ready to start building your all-important web presence. The key to efficiency at this stage is to create solid, informative and well-targeted content that will draw people to your site. If you succeed in providing the right information expressed in the right way, more and more people will find you and your search rankings will rise organically. At this point, your site will have developed the kind of value advertisers will pay to be associated with. And you will have found your niche-hopefully a rich one!

Do you want to start a profitable business online, achieve financial independence, and become successful using niche marketing, then you need to visit: http://startaprofitablebusinessnow.com and get your online business up and running today!

Article Source: http://EzineArticles.com/?expert=Eric_Fernandes

http://EzineArticles.com/?Using-Niche-Marketing-to-Find-a-Profitable-Market-to-Target&id=4850165

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Technorati Tags: niche market, niche market research, niche marketing

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By Andrew Rossillo

You could have the finest product line or set of services in the marketplace, but if you fail to market your offer right, no prospects will ever see or hear about it. Even if you are employing one of the latest online marketing tools, the outrageous rate of saturation of today’s marketplace means that people are constantly bombarded with a virtually infinite amount of marketing and advertising messages throughout the day. This makes it even more of a challenge to reach your target audience.

Because of this onslaught of marketing and advertising, our brains have actually become programmed to filter out a great degree of the messages that are fired at us. What new marketing tool consistently passes through our marketing and advertising filter? Mobile marketing and the awesome power of text messages! One of the reasons why businesses are experiencing great success with mobile marketing is because it features a fraction of the competition than other media-Internet and email tools are engrossed in a jam-packed and highly competitive environment.

For example: An email message usually has around a 10 percent success rate of actually being read. Text messages, however, feature over a 90 percent success rate of not only being read, but being read within the first 30 minutes of being received! While getting your marketing message out is important, having your message actually read is key to your business or organization experiencing record-breaking sales. What adds even more potency to this special type of marketing? It’s the only marketing media that reaches prospects and clients while they are on the go! Mobile marketing and text messages allow you to automatically update, announce, invite and communicate when you want and how you want!

Top Mobile Marketing Benefits:

• Generate leads that you can continuously market to
• Build a mobile database for lucrative follow-up
• Reach customers instantly
• Build relationships with customers
• Learn more about your customers through surveys, polls and demographic info
• Drive traffic to your business with the use of coupons, special deals, and event promotions

Your Chance to Be a Wealthy Pioneer

Very few businesses are actually taking advantage of mobile marketing right now. That’s because this type of marketing is where Internet marketing was back in 2000. That means you can get a gigantic head start by incorporating mobile marketing within your business today. Plus, you can easily integrate mobile marketing and text message marketing within any offline and online marketing campaign. Of course, this type of marketing is substantial enough to form a standalone marketing campaign.

If you’re questioning the type of potential you have with text message and mobile marketing then consider that there are 270 million mobile subscribers in the U.S. alone, and 91 percent of them are said to keep their phones within just a few feet of themselves 24 hours a day throughout the year! In addition, text message marketing has an incredible reach of almost 5 billion compared to Internet marketing’s reach of 1.7 billion.

Lucrative Lead Generation

Every time a prospect or customer opts into one of your text message offers (e.g. to get informational updates, coupons, discounts) that creates a lead. You now have the means to market to that person as much as you’d like. Take this opportunity to upsell, build belief in your business, provide additional value, increase attendance at events and just about anything else you can think of.

This is made even easier with the accompaniment of super simple database options that allow you to file all of your leads, so you can send out a blast to your entire database or use simple filters to send out to select groups within your database. Build a herd and market like there’s no tomorrow.

Plus, mobile marketing offers one of the most significant ROI’s possible among today’s leading marketing and media tools. Text message marketing is like having hundreds of obliging little marketing assistants hustling around doing all the work for you. All you have to do is press a few buttons and you’ll have instantly reached out to your entire database of leads, customers and prospects-with a 90 percent success rate of being read!

Andrew Rossillo is the primary copywriter and co-owner of Business Ball; a comprehensive business resource website. We’re all about helping as many people as possible, so please feel free to post our article on your website. We simply ask that you don’t alter the content and that you leave our link intact (http://www.businessresourcesdaily.com/).

Article Source: http://EzineArticles.com/?expert=Andrew_Rossillo

http://EzineArticles.com/?How-to-Make-More-Money-With-Mobile-Marketing&id=4698379

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There is much discussion these days about social media and whether or not it will be around in a few years.

Watch this short video and decide for yourself.

If you believe that social media is the wave of the future, then the next questions are:

* how can you leverage social media to better reach your market?
* how can you use social media to help you find your audience?
* how can social media help you discover niches and micro-niches?

We’ll explore these questions in future posts. In the mean time, what are your thoughts about the future of social media?

Click on the following link to learn more about the book, Socialnomics.

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Social media sites are quickly becoming powerful tools for the niche marketer. Facebook has recently announced reaching 500 million users. YouTube is now streaming two billion videos a day. Twitter is expanding at a faster and faster clip.

These, and dozens of other social media sites, have turned the social media experience into a boon for the savvy niche marketer. How? Each of these social media sites have “search function” capability. This allows marketers to focus and follow conversations within their niches.

Keeping current on the latest trends, releases, and topics is powerful in itself. But, the real power lies n the niche marketer’s ability to interact, to comment, and to respond to the stream of information in which they are competing. This gives the astute niche marketer the edge by creating opportunities to be seen and heard by prospects.

If managed correctly, the niche marketer can be viewed as an authority, or expert, in their chose field, and this positioning can drive traffic back to a home page.

What does all of this mean for you? Quite simply, if you are not engaging in social media to help sell your products and services, you are leaving lots of money on the table.

Today’s tip: figure out who your target market is and use social media to connect with them.

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So much is being written these days about building web traffic to your site. A quick search on Google for the key phrase “building web traffic”, results in over 45MM pages  alone.

Once you cut through all of the clutter, however, you will find that building traffic comes down to the following four concepts:

1. You must carefully identify which keywords your prospects are using when they search.

2. You must learn the basics of SEO – both on-page and off-page – to begin the ranking process.

3. You must focus on providing quality content on an ongoing basis.

4. You must seek out, and obtain, quality back-links from relevant web sites within your niche.

There are many strategies, both paid and free, for implementing the above four steps, but these are the four steps you’ll have to master if you want to see your traffic numbers increase.

******
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By Scott Spooner

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