The key to niche market research is finding the needs of your target market. Watch this short video as the author dives into market research for a niche.
Included in this video is a tour of Big-Boards.com and how to use forums in your market research. This is a good video if your are having trouble coming up with niche ideas for your on-line business.
Need more ideas? Download a free report on hot niche trends on http://NicheTrends.net
Duration : 0:9:55
LaShanda, the Web Tech Gurl, talks about niche marketing and how you can find your target market online. This short video focsues on business fundamentals, and offers good tips for any niche marketer.
To learn more, visit the following web site: http://www.webtechgurl.com
Duration : 0:9:27
Niche marketing is marketing that targets a specific crowd, and then produces products specifically for that crowd. It can also mean selling products that large companies don’t usually sell. This is done for a few reasons; first, the manufacturing probably won’t be as expensive, since not as many of these products have to be made. Also, the profit from sales of these products goes more to one company rather than the other ten that also make the product. Niche marketing has many perks, but one problem is not knowing where to get started on your business venture. The article below gives a few basic things to think about when first starting out. These are the usual first steps of every successful business.
Choosing A Target
The first thing to do is target a specific group that you want to gear your company toward. You want to pick a fairly broad group, but then again one small enough so that only your company (very few competitors) will manufacture products for this group. For example, maybe you want to pick out a group that wears a specific type of clothing, and you know that large companies don’t make lots of clothing for this group. Your company may want to think about making the clothing for this group. So pick your target first.
Pick A Product
After you’ve got your group picked out, you want to start thinking about the product(s) you will manufacture and sell for this group. Clothing? Accessories? Home decor? Pet supplies? This part can be tricky as well because you want a product that is rarely made, but you also want one that people are going to want to buy. You also don’t want your product to be really expensive to manufacture and sell, because this will end up costing you more money than you’re making in the end.
Pick A Price
Choosing a price to sell your product at is very important. You want profit, but you want to sell at a price low enough so that your consumers will be happy and keep coming back. If you choose a product that is fairly inexpensive to make and sell, you won’t have to jack your prices up so much. You might want to think about making your product cost as much as the manufacturing plus half. So lets say you are selling a large toy that costs one hundred dollars to make. If you sell at one hundred and fifty dollars, you will earn back your manufacturing cost plus half extra, so you profited fifty dollars in one sale.
Evaluating Your Decisions
You will now want to decide how successful your choices have been. Is the product selling? Is it popular and are people interested? Do people enjoy your prices? Are they telling their friends? Is the money you’re making worth this effort? If not, you should consider changing some things. If you’re satisfied, sit on your decisions a while more and see if they continue to work out well.
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Article Source: http://EzineArticles.com/?expert=Dustin_Heath
http://EzineArticles.com/?How-to-Get-Started-With-Niche-Marketing&id=2002279
Before you or your business can become successful you must identify who your target audience is! Start by conductings some market research and discover which niche market you are targeting! This short video offers a few tips on how to begin thinking about who your target market is, and what problems they might have that you can solve. The sound quality is poor, so you’ll need to turn your speakers up.
This video is brought to you from the folks at EasyNetrworkMarketingLeads.com
Duration : 0:1:26
Here’s a short video from Tracey Walker. On this video Tracey discusses target marketing and how you must target market to see success fast. Your ability to target market will determine the growth of your business. Her focus in on developing a downline, but the principles she discusses are applicable to any type of business.
You can learn more about Tracey at: http://www.mlmiseasyonline.com
Duration : 0:8:45
Note: The following was reprinted from Yahoo! Answers.
Question: why cant you just market to everyone?
Answer: A company cannot be everything to everyone, so the successful companies use their strengths to market to their niche customers. By creating a super-niche and selling more of what is the most profitable to their company, the company can out perform their competition and keep their costs lower.
Long before you get busy with keyword research, competitor analysis, or link-building strategies, you need to identify the niche market within which you will be competing.
Broadly speaking, a “niche” is a sub-set of a market; for example, “1956 Chevy’s” would be a niche in the “automobile” market.
Why do we want to identify a niche? The simple and most straight-forward answer has to do with your available resources. The vast majority of Internet marketers simply won’t have the resources – financial or otherwise – to successfully compete in broad markets. So, the only viable alternative is to pick a niche within a market where you can gain a foothold, and then successfully compete (that is, make a profit).
There is much to say about identifying niches from which to start your marketing. This post, however, will focus on how to come up with some niche “ideas” from which to begin your market research.
On-line Sources
Places such as Amazon.com and Yahoo Answers are good places to go for gathering niche ideas. Google Trends is another good place to go to find out what’s hot right now.
Web 2.0 properties, such as YouTube, Squidoo, Facebook, and Twitter, all have searchable databases where you can find good ideas.
Another route would be to follow the money. For a niche to be viable there has to be enough advertisers paying for ads to be put in front of targeted readers. As such, Google AdWords, and Yahoo Marketplace are also good places to locate niches worth considering. A good place to start would be to look for keywords that show four or more paid advertisers.
While you are on-line, search through the blogs and forums for selected markets. The presence of blogs and forums is a good indication that there is a marketplace for selling products into that niche; and the blogs and forums will also help reveal needs and frustrations to be found within those niches.
Off-line Sources
Consider your local magazine rack for fresh ideas. Most every niche has magazines dedicated to interested readers, and it is a good bet that, if the magazine has been around for awhile, it has a big enough audience to support the niche.
Finally, consider your own interests and hobbies. These are rich sources of niche ideas where you can identify needs and wants in a marketplace.
So, start you research by identifying some niche ideas that you might want to pursue. Only after you have generated a number of possible niche ideas should you follow-up those ideas by conducting keyword research to estimate both the available traffic, and level of competition, within each niche.
I will cover that topic in a future post.
Scott
Here is a related article that you might find interesting:
42 Sites That May Help You to Find a Niche Market or Product . – I have collected this list of 18 sites that should help you find a new niche market or product. Or you could just want to watch trends and what’s hot on the .
By now you know that the secret to successful online marketing lies in selecting a set of keywords that are closely associated with your niche. The tighter the relationship between the keywords which you are optimizing for, and the niche market you are in, the more targeted the traffic will be that arrives at your site or blog.
Picking the correct keywords is part science and part art; and there are many keyword research tools available to assist you in making your decision. I have written about keyword research tools in other posts, so I won’t take up your time with a review of them here.
Today’s post looks at a slightly different aspect of keyword research and selection: picking the “buying” keywords.
It is estimated that upwards of 85% of search keywords are for “information gathering” purposes only; that is, the user is not looking to make a purchase at the moment. Maybe they are still deciding on the topic, the product, or the brand. Maybe they are just interested in the information for more academic purposes. Whatever the reason, to be a successful Internet marketer, you’ll have to discover, and then focus your efforts upon, the remaining 15% of the search terms; what we will call the “buying” keywords.
This can be a daunting task; one that will take several hours to get through. However, it doesn’t have to be that way.
Mike Mograbi, Mike Chambers, and “Matt”, have developed a product called Buyer Keywords Generator. This product is designed to search out and identify targeted buyer keywords for your niche. This is a well designed and efficient product that will save you hours of work. I could go on and on telling you the benefits of owning this software – but, that isn’t the purposes of this post. If you want to learn more about Buyer Keywords Generator, click on the following link:
What I do want to share with you today is a set of 90+ short videos, named Buyer Keyword Profits Exposed, which is also offered by the Buyer Keywords Generator team. This FREE set of videos discusses such topics as: the three phases of the buying cycle, how to identify buyer keywords, expanding your buyer keywords, how to find buyer keywords, where to find buyer keywords, where to find the best niche sites, how to generate buyer keywords from the search engines, and much more.
You don’t have to purchase the software to gain access to this set of videos; although, you might find it more efficient to spend a little money in order to save a lot of time. Either way, the choice is yours.
Here is the link to sign-up for the free set of Buyer Keyword Profits Exposed videos:
Buyer Keyword Profits Exposed Videos
Scott
If I were to ask you to name the most-searched category on the Internet, what would you say? If you said “sex”, you would be right. Now, if I asked you to name the second, third, and fourth most searched categories on the Internet, what would you say? I’ll give you three hints: 1) they are “ever green”, meaning that they are searched for, year-in and year-out; 2) we are all looking for them, and; 3) they are contained in the title of this post!
The answer, of course, is: health, wealth, and love. Travis Sago, the inspired creator of “bum marketing”, has written extensively on this subject, and I would suggest you Google him to gain more insight into this subject. For the purposes of this blog, however, let me just point out that, the more you are offering products that people are actively searching for, the more sales you are likely to close; and you aren’t likely to find product categories that are more consistently searched for than the three mentioned above.
So, just what are these “health, wealth, and love” product categories?
Health-related products include those products which promote or maintain health, fitness, exercise, and proper diet and nutrition. They include exercise equipment, fitness programs, diet plans, medical treatments, sports related equipment, and much more.
Wealth-related products include those products which promise wealth accumulation, savings, protection, risk-aversion, and more. Examples include investment strategies, savings information, risk aversion advice, investment clubs, portfolio management, and more.
Love-related products include those products which show you how to attract love, rekindle love, find love, and, sometimes even how to get rid of love. Examples include such broad areas as relationships, marriage, dating, and getting your ex-partner back.
So, when you are considering your target market, take a look at your current product mix, or the products you are thinking of promoting. How many of them fall into the “health, wealth, and love” categories? How many of them cross over from one category to another?
How might you better position your current product mix to fall into these categories? Where can you go to find products that are more closely aligned with these categories?
By focusing on “health, wealth, and love” related products, you will be sure to attract more traffic and close more sales in your niche market.
Scott
