Comments on: Q & A: How do demographic variables affect Market Segmentation? http://www.thenichemarketingblog.com/market-segmentation/q-a-how-do-demographic-variables-affect-market-segmentation Tools for understanding and reaching your market Mon, 12 Mar 2012 17:35:03 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: admin http://www.thenichemarketingblog.com/market-segmentation/q-a-how-do-demographic-variables-affect-market-segmentation/comment-page-1#comment-311 admin Tue, 18 May 2010 16:19:06 +0000 http://www.thenichemarketingblog.com/market-segmentation/how-do-the-following-demographic-variables-affect-market-segmentation#comment-311 You're right - and you have a good grasp on market Segmentation. You’re right – and you have a good grasp on market Segmentation.

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]]> By: pkz6996 http://www.thenichemarketingblog.com/market-segmentation/q-a-how-do-demographic-variables-affect-market-segmentation/comment-page-1#comment-70 pkz6996 Sun, 20 Sep 2009 22:04:59 +0000 http://www.thenichemarketingblog.com/market-segmentation/how-do-the-following-demographic-variables-affect-market-segmentation#comment-70 Each is a factor in Market Segmentation. How they effect the Market Segmentation depends on what industry you are in. The Market for Anti-Aging Creams is more Age Dependent than say the Market for Washing Machines. Just think about it a bit, it's easy to distinguish. How about the purchase of Luxury cars? Is education relevant? How about McDonalds? Do children and hence total family size play a role? Why do they have Ronalds Playland? Or Happy Meals? I tend to get sunburned when I spend to much time in the sun. Does my race relate to the sale of sun protection creams? I feel the need to identify myself with intangibles with Luxury Brand Names like LV, Gucci and Prado. Am I part of a social class? Or maybe want to look the part? Social Class Relevant? I am a construction worker and I a tough man. When I hear "Ford Tough" I feel that it related to who I am. Maybe I'll buy a Ford?<br><b>References : </b><br>MBA Each is a factor in Market Segmentation. How they effect the Market Segmentation depends on what industry you are in.

The Market for Anti-Aging Creams is more Age Dependent than say the Market for Washing Machines.

Just think about it a bit, it’s easy to distinguish.

How about the purchase of Luxury cars? Is education relevant?

How about McDonalds? Do children and hence total family size play a role? Why do they have Ronalds Playland? Or Happy Meals?

I tend to get sunburned when I spend to much time in the sun. Does my race relate to the sale of sun protection creams?

I feel the need to identify myself with intangibles with Luxury Brand Names like LV, Gucci and Prado. Am I part of a social class? Or maybe want to look the part? Social Class Relevant?

I am a construction worker and I a tough man. When I hear "Ford Tough" I feel that it related to who I am. Maybe I’ll buy a Ford?
References :
MBA

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