Comments on: Q & A: What are the characteristics of market segmentation? http://www.thenichemarketingblog.com/market-segmentation/q-a-what-are-the-characteristics-of-market-segmentation Tools for understanding and reaching your market Mon, 12 Mar 2012 17:35:03 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: bai.wushi http://www.thenichemarketingblog.com/market-segmentation/q-a-what-are-the-characteristics-of-market-segmentation/comment-page-1#comment-63 bai.wushi Fri, 18 Sep 2009 18:55:59 +0000 http://www.thenichemarketingblog.com/market-segmentation/what-are-the-characteristics-of-market-segmentation#comment-63 A market segmentation of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. These can broadly be viewed as 'positive' and 'negative' applications of the same idea. Read more about it in wikipedia. Has a lot more info there.<br><b>References : </b><br>http://en.wikipedia.org/wiki/Market_segmentation A market segmentation of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts. These can broadly be viewed as ‘positive’ and ‘negative’ applications of the same idea.

Read more about it in wikipedia. Has a lot more info there.
References :
http://en.wikipedia.org/wiki/Market_segmentation

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