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[Editor's note: The bottom line for any marketing strategy is whether or not it increases sales leads and/or customers. Everything else is simply academic. Today's guest article focuses on Foursquare, a location based service, and how you can use this service to drive traffic and get more customers.
As more and more consumers are moving towards mobile technology, and as Foursquare is orienting itself towards providing business owners with traffic building tools, Foursquare is becoming an important piece of any overall marketing strategy. Local businesses and niche marketers should pay attention to the recent advances in location based marketing services, as it is almost certain that your competitors are. ~Scott]
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Foursquare is a new location-based app that lets customers check-in to locations and access free rewards or deals. This presents a substantial mobile marketing opportunity for owners and social media markets to use Foursquare for business. How can you use Foursquare for business?
Foursquare is a cornerstone of any location based marketing strategy. As the market leader in location-based services and the platform with the widest user base Foursquare should be the focus of any mobile marketing or social media marketing campaign for small businesses.
Crunchbase describes Foursquare as: “Foursquare is a location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues… In addition, users who have checked in the most times at a certain venue will be crowned “Mayor” until someone surpasses their number. Various venues have embraced Foursquare, and offer special deals to users who are “mayors”.”
Here is a quick guide for using Foursquare for businesses as part of your location based marketing strategy:
Set up your Foursquare campaign - go to http://www.Foursquare.com and set your campaign up. You need to register, find your venue, and register. Once you are registered you can get your campaign rolling.
Start running specials – start running specials and deals to reward your mayor and your loyal customers – use Foursquare to acquire customers and get them into your store.
Get more customers involved – get your customers on board – tell them about your deals and get them on Foursquare – the more customers you have on board, the more you can use the platform in the future to market your deals.
Track your results – use Foursquare’s built-in functionality to track your results and see what’s working, learn from your mistakes, and build a better campaign.
This simple strategy can make Foursquare a cornerstone of your marketing strategy. The best part about using Foursquare is that the only cost you incur is the cost of the deal itself – the software and functionality are free to use for small businesses – this is a tremendous marketing opportunity.
Matt Bodnar is a restaurant entrepreneur with a passion for social media. Matt offers tips and strategies for using location based marketing to grow your business with a free how-to guide you can download right now at: http://www.locationbasedmarketing.biz
(C) Copyright – Matt Bodnar. All Rights Reserved Worldwide.
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http://EzineArticles.com/?How-To-Use-Foursquare-For-Businesses&id=5876113
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- Set Up Your Specials on Foursquare (problog.weddingwire.com)
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