Thanks for your comment. “Narrow and deep” refers to the “width and depth” of your niche. To gain a foothold in the marketplace, you’ll want to focus your resources and attack your competitors on as narrow a front as possible. By that I mean you want to start by picking a single keyword and focus your marketing efforts around that keyword until you gain rankings in the search engines. Focusing on a single keyword (narrow) by writing extensively about that keyword (deep) will help raise your search rankings quickly. Once you’ve established your ranking, you can then expand outward to include related keywords. This, in turn, will position you as a market leader. and draw the traffic you are looking for.

As always, you are a great teacher! I am just starting the process of learning niche marketing and as I have discovered reading your blog, I still do not know enough yet to start this process. At the risk of asking a silly question, what does, “narrow and deep” mean in respect to your article? Thank you in advance for your answer.