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Google AdWords Adds Demographic Targeting

Google has recently announced that they have added demographic targeting to their AdWords program. In this case, demographic targeting refers to the advertisers ability to target their AdWords campaigns by selecting gender and age ranges as part of the criteria. In addition to the standard targeting criteria that AdWords offers, advertisers can now select gender and age ranges to the mix. You can also select “Unknown” if you either don’t know, or don’t care about, these last two demographic criteria.

According to the Google AdWords site:

“If your business caters to a specific set of customers within a particular age range or gender, you may want to target your ads to this audience because they’re more likely to be interested in your products or services. Demographic targeting in AdWords can help you reach customers who’re likely to be within the demographic groups that you choose.” ( click here to see the Google AdWords site).

This targeting enhancement will be welcome news to AdWords users who provide products and services aimed at a speciifc demographic model.

Google 貼牌冰箱(Google Refrigerator)

Google AdWords (Photo credit: Aray Chen)

Google performs this marketing magic by using cookies to help identify when a browser visits certain sites that are frequented by a certain gender or age range. In addition, some publishers provide Google with demographic information that people share on certain websites, such as social networking sites. This data is aggregated together and gives reasonable probabilities that a given user fits a certain demographic category.

All of this spells good news for niche marketers who can now use this demographic targeting to more precisely reach their prospects.

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