If I were to ask you to name the most-searched category on the Internet, what would you say? If you said “sex”, you would be right. Now, if I asked you to name the second, third, and fourth most searched categories on the Internet, what would you say? I’ll give you three hints: 1) they are “ever green”, meaning that they are searched for, year-in and year-out; 2) we are all looking for them, and; 3) they are contained in the title of this post!
The answer, of course, is: health, wealth, and love. Travis Sago, the inspired creator of “bum marketing”, has written extensively on this subject, and I would suggest you Google him to gain more insight into this subject. For the purposes of this blog, however, let me just point out that, the more you are offering products that people are actively searching for, the more sales you are likely to close; and you aren’t likely to find product categories that are more consistently searched for than the three mentioned above.
So, just what are these “health, wealth, and love” product categories?
Health-related products include those products which promote or maintain health, fitness, exercise, and proper diet and nutrition. They include exercise equipment, fitness programs, diet plans, medical treatments, sports related equipment, and much more.
Wealth-related products include those products which promise wealth accumulation, savings, protection, risk-aversion, and more. Examples include investment strategies, savings information, risk aversion advice, investment clubs, portfolio management, and more.
Love-related products include those products which show you how to attract love, rekindle love, find love, and, sometimes even how to get rid of love. Examples include such broad areas as relationships, marriage, dating, and getting your ex-partner back.
So, when you are considering your target market, take a look at your current product mix, or the products you are thinking of promoting. How many of them fall into the “health, wealth, and love” categories? How many of them cross over from one category to another?
How might you better position your current product mix to fall into these categories? Where can you go to find products that are more closely aligned with these categories?
By focusing on “health, wealth, and love” related products, you will be sure to attract more traffic and close more sales in your niche market.
Scott
I see a lot of interesting posts here. Bookmarked for future referrence.
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