http://www.thenichemarketingblog.com/niche-marketing/niche-marketing-strategy-find-a-niche-market Tools for understanding and reaching your market Mon, 12 Mar 2012 17:35:03 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.thenichemarketingblog.com/niche-marketing/niche-marketing-strategy-find-a-niche-market/comment-page-1#comment-400 Scott Sat, 22 Jan 2011 06:29:51 +0000 http://www.thenichemarketingblog.com/niche-marketing/niche-marketing-strategy-find-a-niche-market#comment-400 Good observation, Andreas! You are thinking like a niche marketer. Good observation, Andreas! You are thinking like a niche marketer.

]]> http://www.thenichemarketingblog.com/niche-marketing/niche-marketing-strategy-find-a-niche-market/comment-page-1#comment-399 Andreas Pazer Tue, 18 Jan 2011 17:36:46 +0000 http://www.thenichemarketingblog.com/niche-marketing/niche-marketing-strategy-find-a-niche-market#comment-399 So, what do dairy-free cookies and professional holiday lighting services have in common? Nothing at first glance. But with further analysis, one can see that these are products and services available as a result of unique, niche marketing. Defined broadly, niche marketing is the targeting of a small group of individuals with unique needs. Because it targets a narrower demographic, it drives the demand (and prices) up. So, what do dairy-free cookies and professional holiday lighting services have in common? Nothing at first glance. But with further analysis, one can see that these are products and services available as a result of unique, niche marketing. Defined broadly, niche marketing is the targeting of a small group of individuals with unique needs. Because it targets a narrower demographic, it drives the demand (and prices) up.

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