The Niche Marketing Blog

Tools for understanding and reaching your market

Social Media Benefits Niche Marketing

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Social media sites are quickly becoming powerful tools for the niche marketer. Facebook has recently announced reaching 500 million users. YouTube is now streaming two billion videos a day. Twitter is expanding at a faster and faster clip.

These, and dozens of other social media sites, have turned the social media experience into a boon for the savvy niche marketer. How? Each of these social media sites have “search function” capability. This allows marketers to focus and follow conversations within their niches.

Keeping current on the latest trends, releases, and topics is powerful in itself. But, the real power lies n the niche marketer’s ability to interact, to comment, and to respond to the stream of information in which they are competing. This gives the astute niche marketer the edge by creating opportunities to be seen and heard by prospects.

If managed correctly, the niche marketer can be viewed as an authority, or expert, in their chose field, and this positioning can drive traffic back to a home page.

What does all of this mean for you? Quite simply, if you are not engaging in social media to help sell your products and services, you are leaving lots of money on the table.

Today’s tip: figure out who your target market is and use social media to connect with them.


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  1. Why Los Angeles investment bankers need social media | MidMarket Portal Said,

    […] and connect with key audiences.  The medium is now at such an advanced stage that it is becomingincreasingly niche-oriented.  And be forewarned – studies indicate that those professional services firms that don’t […]

  2. Why Los Angeles investment bankers need social media | MidMarket Portal Said,

    […] and connect with key audiences.  The medium is now at such an advanced stage that it is becomingincreasingly niche-oriented.  And be forewarned – studies indicate that those professional services firms that don’t […]

  3. martyweil Said,

    […] The Niche Marketing Blog puts it this way: “The real power (of social media) lies in the niche marketer’s ability to interact, to comment, and to respond to the stream of information in which they are competing.” […]

  4. Why Los Angeles investment bankers need social media | INTERNATIONAL BUSINESS DEVELOPMENT Said,

    […] and connect with key audiences.  The medium is now at such an advanced stage that it is becoming increasingly niche-oriented.  And be forewarned — studies indicate that those professional services firms that don't engage […]

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