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By David Hale

Today, people who frequent Twitter and LinkedIn expect to locate market leaders in their markets. Your customers expect to see top-level content on all of your profile pages when clicking on links within the social networking search engine tools. By providing them with valuable content you will attract more and more customers who eventually purchase your products and services.

As an Internet marketer you need to incorporate all of the social networking sites you have optimized profiles on, into your marketing channels. You can do this by first placing social media icons on your website and blog. What this will do is encourage readers and visitors to your site to click on the icons which will link them to your social pages.

Here is where relationship building comes into play, or relationship marketing as it is called in the business world. This will allow people to get to know you and pick your brain. Give your viewers, customers, and subscribers a reason to check out your pages by offering them some freebie such as an e-book, manual, or special report. By giving them free valuable content, when the need arises that they need a product or service within your niche market, you will be the first one that comes to mind.

You need to make sure that your LinkedIn profile page is optimized by including all of your relevant market keywords and phrases into your content. This will enable your profile to be ranked within your industry focused environment. Also, make sure that you have your blog URL listed on your LinkedIn page so it will be frequently updated. This will also have your name and link to your page listed on the update reports your contacts receive.

Twitter now has a very powerful and useful search tool which is present on every profile page you look at. This search tool is a very strategic device to incorporate into your information gathering strategies. By consistently using your keywords and phrases in your tweets your information will be more likely to be listed higher on twitter search results along with Google Social Search listings.

By incorporating the above techniques into your social networking strategies you’ll start to attract more customers by treating your social media sites and search engines as marketing magnets.

If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social networking.

Want to discover more valuable Internet marketing and social networking strategies?

For more information on Internet marketing and free training, go to http://www.drdavehaleonline.com

Dr. Dave Hale, The Internet Marketing Professor, is one of the country’s leading developers of Internet marketing and social media curriculum for businesses and universities and specializes in online marketing communications.

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Technorati Tags: business, LinkedIn, marketing, social media, social networking, Twitter

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Social media sites are quickly becoming powerful tools for the niche marketer. Facebook has recently announced reaching 500 million users. YouTube is now streaming two billion videos a day. Twitter is expanding at a faster and faster clip.

These, and dozens of other social media sites, have turned the social media experience into a boon for the savvy niche marketer. How? Each of these social media sites have “search function” capability. This allows marketers to focus and follow conversations within their niches.

Keeping current on the latest trends, releases, and topics is powerful in itself. But, the real power lies n the niche marketer’s ability to interact, to comment, and to respond to the stream of information in which they are competing. This gives the astute niche marketer the edge by creating opportunities to be seen and heard by prospects.

If managed correctly, the niche marketer can be viewed as an authority, or expert, in their chose field, and this positioning can drive traffic back to a home page.

What does all of this mean for you? Quite simply, if you are not engaging in social media to help sell your products and services, you are leaving lots of money on the table.

Today’s tip: figure out who your target market is and use social media to connect with them.

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