The Niche Marketing Blog

Tools for understanding and reaching your market

Content Curation And 12 More Content Marketing Terms Defined …

Content Strategy vs. Link Building

Content Marketing FTW. He says he spent a lot of time banging his head against a wall trying to get links when he first started out. He talks about the e-mails he sent out that didn’t get any response. Getting links is the “manual labor of the SEO
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Multichannel marketing requires consistent content: Shoppers demand brand …

To target the majority of consumers likely to spend in stores and on the web, marketers should launch content marketing campaigns that feature similar product descriptions, brand language, prices and other branding messages on the web and in stores.
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Brafton

Building a Link Development Calendar

We focus much more on strategic content marketing, but you have to get to know a business before you can embark on content marketing. Link dev is 1st base, while content marketing is going all the way to 3rd base. (Yup, that’s our Rhea!)
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Content Curation And 12 More Content Marketing Terms Defined …

Social Media” is so 91 days and 42 seconds ago… Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is.
Business 2 Community

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Daily Content Marketing Re-cap

Effective niche marketing relies on the succesful use of content. This daily re-cap focuses on content marketing news from around th eweb.

Taking content marketing to the next level

Effective content marketing is central for financial advisers to successfully engage with their client base and generate new business. That’s according to i-Impact Group president and founder Claudio O. Pannunzio, who said that in the current age of
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Audience Profiles for Business Conversions

Especially for content marketing, you need to have a very clear idea of who exactly your target audience is. And though it is okay to have more than one type of audience profile, each one should be as detailed as necessary. Think of this part as if you
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Business 2 Community

Content Marketing Institute Announces Key Benefactors for 2012

CLEVELAND, March 15, 2012 /PRNewswire via COMTEX/ — Content Marketing Institute is proud to announce the full lineup of 2012 benefactors, securing industry leaders as partners to help advance the content marketing industry. Content Marketing Institute
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60% of B2B Companies Will Spend More on Content Marketing in 2012 – Content …

In a recent study of content marketing by the Content Marketing Institute and published by SocialMediadd, it was found that 60% of B2B companies will spend more on content marketing in 2012. With the recent Panda updates to the Google search algorithm,
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PR Web (press release)

60% of B2B Companies Will Spend More on Content Marketing in 2012 – Content …

“With the recent Panda updates to the Google search algorithm, content marketing has become a vital must for all businesses to use in their marketing mix. We are seeing many businesses hire on professional writers and video production specialists to
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Daily Content Marketing Re-cap

Google launches Consumer Surveys to help businesses target content marketing

The surveys provide B2C companies with an inexpensive option for research that can inform content marketing campaigns. Businesses can create the surveys, which are entirely customizable, and collect results for $0.10 per response.
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Brafton

10 Types of Content that Drive Adoption in Private Online Communities

By Joshua Paul, Published March 30, 2012 Are you worried about how to get your customers or members to visit, participate, and return to your private online community? Or do you have a private social network for members that more closely resembles a
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Brandpoint Announces New Media Partnerships

ARAnet is an article-based digital media company that educates consumers, builds brands and drives sales through product offerings that focus on digital advertising, content, marketing, SEO and public relations, and that leverage content and technology
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Daily Content Marketing Re-cap

The Myth of Mobile Content Marketing | Copyblogger

As a content marketer, your mobile options for delivering your words, videos, images, and audio to people on the go are immense. Here’s the simple and
www.copyblogger.com/mobile-content-marketing/

Snag this Content Marketing Course from Brian Clark (Free for the …

Business bestseller Michael Port interviews Brian Clark about the essentials of content marketing that works.
www.copyblogger.com/dsd-content-marketing-course/

Great Content Marketing Ideas for Using Google Plus

If you’re still figuring out how to make Google+ part of your content marketing strategy, take a look at a couple of examples of popular and engaging Google+
www.contentmarketinginstitute.com/…/google-plus-content-m…

Content Marketing Overtakes SEO as Google’s Quest to Be “Human …

Google’s search capabilities are getting more “human” everyday, which means SEO is going down
www.thesaleslion.com/content-marketing-vs-seo-google-search/

12+ Million Views and Counting.. How Content Marketing Goes Viral

I have spoken for years about the merits of using content marketing to help quality content get a lot of visibility, social signals, and possibly go.
www.brentcsutoras.com/…/12-million-views-counting-content…

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What Is All This Content Marketing Stuff Anyway?

A Picture of a eBook

Content marketing

[Editor’s note: This week’s guest article continues our focus on content marketing and how you can use this strategy to help build traffic to your niche website or blog. Words to the wise: content marketing as a strategy is only as good as the content that you have published. So, choose your topics carefully and only publish high quality work.  Let me know what you think by leaving me a comment below.  ~Scott]

By R. Henks

In this article I am going to teach you about another method of traffic building that I call content marketing. You will learn what it is, how it can build your business and how to do it.

There are several methods of driving traffic to you business. In past articles I taught you some of the low cost methods. Content marketing is another very good low cost method of driving traffic to you info marketing business. Some examples of content marketing are articles, blogs, articles, videos, eBooks, audio courses. There are still more but that is enough to get started.

So how do you get started with Content Marketing?

Basically you start creating content. You can write an article, then submit it to the article directories. You could post it as a blog or on a website. The idea is to get it published online. Then people will see it, if they like it they will recommend it or publish on their websites. That is called viral marketing. Getting other folks to advertise your article all over the web for you. This could continue on and on, from friend to friend or website to website until there are thousands of views of it.

This could be any type of content you choose. You could use a video, or audios and post them on video sites. The same thing can happen. Then at the end of your article or video just be sure to include a call to action. Whether it is a link to your squeeze page or to your website or affiliate offer. Just make sure you take advantage of all those people that are viewing your content.

The viral part of this is what helps you to build your business. The search engines might pick it up and index it. Then you have a whole lot more chances for people to see your content and your call to action.

How do you do content marketing to build your business?

Lets say you start writing an article every day and publish it on the internet. Let’s just do 5 a week to start. In a month you could have 20-25 articles written. Keep that up for 6 months and you could have over 100 articles published online.

Now, take those articles and record them as audios, a video, maybe a blog post and you have hundreds of hours of teachable material that many folks will be glad to pay for.

To promote this content you created you could subscribe to forums that are in your niche and talk about your products. Eventually folks will ask for your links and begin visiting your sites and buying your products.

At the same time, while creating these teachings, you could be promoting some good affiliate products that will help your readers even more. They will appreciate your recommendations. That would make your articles and videos get that much more traffic to build up your info marketing business.

By the way, if you liked this article, you will probably like my new Info Marketing Success Daily newsletter – I am planning to do a daily training for 90-100 days – if you like this article, you should like the daily training.

Sign up here: Info Marketing Success Daily

Or do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you visit here: info marketing.

Article Source: http://EzineArticles.com/?expert=R._Henks

http://EzineArticles.com/?What-Is-All-This-Content-Marketing-Stuff-Anyway?&id=6622430

 

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Internet Marketing Guide – 4 Content Marketing Miscues

SEO Tool: Basic Editorial Plan @TopRank

Content Marketing helps with ranking

[Editor’s note: The term “content marketing” is gaining traction in the niche marketing communities. While not a new concept, content marketing is still receiving a lot of press because it offers a potential solution to the recent algorithm changes served up by Google. The following guest article takes a look at four specific content marketing mistakes and how to avoid them. Are you using content marketing in your on-line strategy? Let me know how that is working out for you by leaving me a comment below.  ~Scott]

 

By Darren W Chow

Internet marketing campaigns revolve around 3 things – search engine optimization, social media and content marketing. These marketing efforts are referred to as pull strategies. These are the marketing efforts that are designed to “pull in” your target clients, instead of pushing them to make favorable buying decisions.

The oft-repeated adage in Internet marketing – content is king – remains as relevant as ever. After all these emerging developments and shifts, the content of your Webpage remains to be the lynchpin of Internet marketing. Search engines scour the pages of your Website to assess if such pages measure up to the search query. On the other hand, your target readers will follow the content of your blogs, whitepapers, articles, etc. in order to get a clear picture of the product or services that you are offering.

This means that you need to generate quality content to build your reputation online. You have to exert extra effort to show that you are a trusted and reliable source of information. Thus, if you want to hit the jackpot in your Internet marketing campaign, you have to work on your content.

There are 4 common pitfalls that you must avoid in your Internet marketing campaign. These are the following:

Inadequate Fresh Content

Fresh content is the lifeblood of content marketing. This may appear to be a perfect case of redundancy. How would you perceive a blog site where the latest post is already a few weeks old? Blogs that are generally stagnant are considered by readers as fairly useless and won’t waste their time reading through the content. You are losing out on the opportunity to rank well at Google since each of the posts in your blog can target various keywords and these can help improve your online presence.

Connecting With the Wrong Audience

Follow the basic rule in marketing – profile your potential clients. You must monitor who are reading your blog posts regularly. Carefully assess if you are missing out on some earning opportunities from other segments of the market. Determine what your priorities are. Do you want to build your reputation as an expert in a particular field or niche? Or do you want to share information with your target clients? You must also get a good grip of the online behavior of your target readers and find out what they are looking for when they browse the Web.

Coming Off As a Hard Sell

You will surely mess up your Internet marketing campaign if you treat your content marketing as your medium in selling your product or service. You have to remember that your primary objective is not to sell but to market your product or service. You are into content marketing to “help” your potential clients. Your readers will surely not appreciate it if you sound a bit too “promotional” when you provide content for your blog.

Producing Content Without Promotional Value

On the opposite end of the spectrum, you should find ways to promote your product or service without going overboard and appear to be a hard sell. Learn of the “stealth” techniques so that you can get the desired response from your readers. When you produce a great article or white paper, you can get positive response from your target audience. This puts you closer to your main objective of developing a potential business through higher CTRs. Make yourself visible on the Web. Get those posts on your social profiles, company newsletters and social bookmarking sites. Of course, don’t forget to put share buttons on your blogs so that your target audience can republish or link to them.

For more resources about internet marketing check out Choose Income program. There is also a great program called Niche Conqueror that can be very successful.

Article Source: http://EzineArticles.com/?expert=Darren_W_Chow

http://EzineArticles.com/?Internet-Marketing-Guide—4-Content-Marketing-Miscues&id=6617682

 

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5 Major Benefits of Content Marketing

Content Strategy

[Editor’s note: There has been a lot of buzz in the niche marketing arenas lately about “content marketing“. While this concept isn’t exactly new, it does afford many advantages over other forms of online marketing – especially for niche marketers. Today’s guest article looks at five benefits that you can realize by adding content marketing to your overall marketing strategy. What do you think? Do you use content marketing in your marketing mix? Has it paid off for you? Leave me a comment below  ~Scott.]

ByTJ Philpott

Content marketing is fast becoming more highly recognized as a viable and long term means of marketing on the internet. Publishing content may not be as easy or work as quickly as submitting a PPC ad and does involve an investment of your time. On the flip side however it is one of the most effective advertising methods available online today.

Many look at what is involved in publishing content and often times choose to use another online marketing strategy that is not as labor intensive. No doubt there are many who may not be convinced that using content to promote online is worth the effort.

For anyone still indecisive about using content as an online marketing strategy let’s review 5 compelling benefits this promotional strategy offers.

Economical

Publishing content involves only the investment of your time and effort. Using content to promote yourself or your business online is very easy on your marketing budget. In today’s day and age where are you going to find something that actually works and not have to pay for it?

Longer Lasting

Unlike some other methods of advertising, publications such as newsletters, blog post or articles can continue to drive traffic for you long after they were initially published. Of course this is highly dependent upon the quality of the content that you have published.

Builds Credibility

The more content you publish the more recognized you become on the internet due to the increased exposure. Along these same lines the longer your name is associated with the content you are publishing the more you become recognized as an authority on the subject matter.

What you are looking at here is building a reputation online which is difficult to do within such an ‘impersonal’ medium as the internet. Your content allows readers to get a better feel of who you are and the degree of your expertise.

Attracts Targeted Traffic

Obviously the people who are most interested in your content will be the same ones who visit your sites. When you consider that your content is going to focus on whatever it may be you are promoting this traffic will be highly targeted.

Great SEO Tactic

The more you publish any content linking back to your site the more incoming links your site will have. Also the frequency of your publications is something the search engines love since they are always looking for fresh content they can rank. In both these cases the search engines will display more favoritism to your site(s) with a higher ranking for you. This results in more ‘organic’ traffic for you which is the best type to have since it is so targeted.

Content marketing is one of the most effective advertising methods for marketing on the internet today. The only drawback for some may be how labor intensive this type of online marketing strategy is. In reviewing 5 major benefits this promotional strategy offers it is hard to deny the obvious advantages associated with publishing content online. In the end it would seem the effort is more than worth it as long as you are willing to put forth that effort!

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