The Niche Marketing Blog

Tools for understanding and reaching your market

How Location Based Marketing Is Revolutionizing Social Media

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Foursquare and location based marketing

[Editor’s note: This week’s guest article focuses on “location based marketing” and how you can use it to increase sales. Have you tried some form of LBM? Tell me what you think by leaving a comment below. ~Scott]

By Matt Bodnar

Have you tried using social media for your business and found that it just isn’t working? A lackluster Facebook fan page or twitter account really doesn’t provide much value for the traditional brick and mortar small businesses of today.

The problem with these social platforms is that they don’t provide customers a direct incentive to walk into the store and make a purchase. When someone logs onto Facebook, the last thing they want to deal with is a local restaurant spamming their news feed with deals or promotions. People log onto Facebook to see updates from their friends.

How do you overcome this barrier? Use social media to market to people who are ALREADY in your store. That’s right. It sounds a little bit ridiculous, but with location based marketing, its a reality.

Not only can you market to people are physically present at your store, but you can also market to potential customers and give them incentives to stop by.

You can also craft deals and specials that entice people to return more frequently and to bring friends, leveraging social media to increase your customer base even further.

But before I get too ahead of myself, let me explain a little bit about location based marketing. I am a restaurateur and have used location based marketing successfully in my own businesses.

Location based marketing is the hottest new trend in online advertising and social media marketing. Location based marketing takes advantage of GPS enabled “location based services” or LBS such as Foursquare, Gowalla, Facebook Deals, and SCVNGR in order to allow customers to access coupons, deals, and specials in real time on their mobile devices.

Location based marketing is changing the way that businesses both big and small are engaging their customer base. Also known as geomarketing or proximity marketing – location marketing let’s small businesses reach their customers in real time using mobile technology.

Small businesses have often wondered – how does social media really help my business? It is very difficult to quantify exactly what benefit social media marketing has on your bottom line. It’s great to have twitter followers or fans on Facebook, but until you can monetize that revenue stream – there is no tangible impact.

Location based marketing turns these soft social media platforms into concrete social distribution platforms that can be used to directly increase your sales. The best part is that these service can be used for free, just like other forms of social media, drastically increasing your marketing ROI and the return on your marketing dollars.

Matt Bodnar is a restaurant entrepreneur with a passion for social media. Visit to learn more about location based marketing and download a free how-to guide giving you tips and strategies for using location based marketing.

(C) Copyright – Matt Bodnar. All Rights Reserved Worldwide.

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Make Foursquare Work for Your Business

Logo for Foursquare

Foursquare and Niche Marketing

[Editor’s note: Recently, Foursquare has added many new features designed to help deliver foot traffic to their member businesses.  Niche marketers with brick-and-mortar locations will appreciate this strategy. This article will help you get started with Foursquare and get some of that foot traffic for your business. ~Scott]



Many of you will have already read that location based services are set to be big in 2012. The challenge is how we can turn the excitement of a shiny new trend into something useful that produces data we can analyze and act on. We have put together a brief guide to Foursquare and have given a few examples of how it can be used as part of your marketing strategy for 2012.

What is Foursquare?

Foursquare is a location based game that asks players to use their mobile to ‘check-in’ at locations they visit throughout their day. Users receive points every time they check-in and can share these with friends they connect with on Foursquare and on their Facebook and Twitter accounts. When players complete certain tasks within Foursquare they are awarded badges; these are displayed on their profile page. And, if a player is checks in the most at a certain venue then they will become the mayor of that place, meaning that their profile picture and name will be displayed to everyone who checks into that venue.

How can you use Foursquare?

The list below is just a taster of what you can do, just speak to us if you have an idea of how else you’d like to use Foursquare

Offer discounts and promotions to people who check in

Offer discount codes to those who check into your business or a nearby location in order to bring business in. This is a really low cost way of acquiring customers; McDonald’s recently gave away a gift card to every person who checked in on Foursquare on a specific day. The campaign cost them just $1000 to create and resulted in a 33% increase in footfall.

Find your brand advocates

When users check in they are also able to leave a comment about where they are. Take a look at these comments to get an honest view of how your brand is perceived. Foursquare also offers location owners a whole host of data about check-ins related to their business.

Reward Loyalty

Starbucks did this really successfully when they rewarded mayors of each branch with the chance to get $1 off their coffee every day. As well as gaining a load of press coverage, this promotion incentivised people to check into Starbucks in the hope of becoming the next mayor, thus increasing the number of mentions Starbucks got in people’s news feeds and increasing interaction with the brand.

Link up with complimentary brands

If you own a product then you may want to offer exclusive versions or samples to people who check in at a relevant location e.g. if your product is a moisturizer targeted at men you may want to offer them a sample when they check in at a particular gym or hairdressing chain. This will increase product trail and awareness of your brand amongst the target market.

Still keen to find out more? Download our comprehensive guide on our website.

Alex Cohen is the Managing Director of Xander Marketing, a successful marketing agency based in Berkshire, UK. For more information visit

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Social Media: 5 Trends to Consider

Social Media and Niche Marketing

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[Editor’s note: Today’s guest article focuses on social media trends that have recently emerged and that can be leveraged by smart niche marketers to create more traffic and more sales. Take a look at these trends and consider incorporating one or more of them into your current marketing mix. Let me know what you think by posting a comment below.  ~Scott]


Does the concept of starting a social media marketing campaign scare you? Don’t let it. While social media sites are quickly growing, they’re also becoming easier to use and are welcoming not only social butterflies but businesses as well. Social media marketing is slowly but surely finding its way into the standard marketing campaign – and for good reason. Here are some of the trends we’ve noticed over the past year.

A Lack of Control

When venturing into the world of social media, it is important to remember that you will have very little control over the actions and mindsets of your followers or fans. Take Facebook, for example. You may decide to build a business page for your organization but you may also find that your fans have created fan pages of their own – unofficial pages where they have chosen to network and talk about your products or services. While that shouldn’t discourage you from building your own page, it should encourage you to check out what others are doing or saying in an effort to monitor and protect your brand.

Exploring Collective Sales

The past year has introduced the concept of collective sales, or collective buying, to the social media marketing platform as well. Sites like Groupon offer businesses a set amount of guaranteed sales. You, as a business, will offer a steep discount but an individual can only take advantage of it if a guaranteed number of people make the purchase. Those clients may not turn into regular customers, but the collective sale will give you the opportunity to gain hundreds of new customers literally overnight.

Location Based Marketing

Technology is an incredible thing and advances in the way people can connect to the internet and, in turn, their social networks has had a huge influence on social media marketing. Anyone with a smartphone or an iPad can access the internet and many love checking in on social applications like Loopt and Foursquare. Even Facebook and Twitter have added applications that allow people to report where they are. Many business with storefronts are now offering incentives, ranging from discounts to free products, to customers who post that they are in the shop.

Social Networks and Gaming

Many social networks, including Facebook, feature incredibly popular games. Despite your hesitance, it’s important to recognize that millions of people are playing the games offered by social networking groups each day. Pretty soon, you’ll be able to advertise within these games. At the very least, you may be able to include your product in virtual form so that those playing can buy your services. They may just decide to do so in real life, too.

Social Media Experts

While social media was at one time completely free, trends now point towards the incorporation of social media experts into the overall marketing plan. These experts have experience setting up Twitter profiles or Facebook pages, making customizations and changes that will give you the most professional and appealing face possible. It’s all about building your brand, and an expert can help you set things up right from the start.

Social media marketing is growing by leaps and bounds and many businesses, from Toyota to Nike, are marketing their social networking pages (especially their Facebook fan pages) even more heavily than their own websites. It’s a trend in itself and will continue to grow over the next few years. Don’t launch an online business (or an offline business with a web presence) without adding social media to your marketing campaign. It’s guaranteed to make a huge difference.

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How To Add Value As a Social Media Marketer – One Easy Tip To Distinguish Yourself

Become a location based marketing expert

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[Editor’s note: Location based marketing services continue to be red hot. With the continuing soft economy, it is more important than ever for all marketers and business owners to see themselves as niche marketers. This is never more true than when it comes to smaller, local businesses; businesses that rely on local foot traffic to stay in business. Instead of focusing on the services themselves, this week’s guest article focuses on how to distinguish yourself as an expert in providing location based services to your local marketplace. Let me know what you think by leaving a comment below. ~Scott]

By Matt Bodnar

The increasing popularity of social media marketing and the explosion of traditional marketers and so-called “experts” pouring into the field has made it tougher for top notch social media marketers to distinguish themselves and rise above the fray. How do you bring real value to your clients and get a leg up in the highly competitive social media space?

The number one thing you can do to add value for your customers and most importantly distinguish yourself is to find a specialty or niche that you can deliver expert content to your clients in. The mainstream platforms are already saturated and its tough to carve out a meaningful niche. Everyone these days is an expert on Twitter, Facebook, and the other major platforms – it’s tough to find clients these days that you can offer a unique specialty to.

One of the new frontiers in social media marketing is location based marketing. Location based marketing presents the single best opportunity right now for social media marketers to become an expert in a cutting edge new area. Services like Foursquare and Gowalla are on the verge of going mainstream and offer great value for businesses if used properly.

There are very few social media experts right now who know anything about location based marketing and there is a real opportunity for forward thinking social media marketers to become experts in this new field before it becomes saturated.

Becoming an early expert gives you huge advantages over those who pile in after the service is already hot – think about people like Gary Vaynerchuck who pioneered some of the now-mainstream social media marketing tactics and became a leader in the industry.

Those who put in the focus and time now before location based marketing explodes will be the ones who ride the waves, and the profits, to the top.

How do you learn more? Go out and start using these services to get more familiar with them. Get Foursquare on your phone and try it out.

To learn how to apply location based marketing to a business and the proven tactics and strategies, the options are limited right now since this is such a new field. However, the leading guide on the market right now is “How To Use Location Based Marketing to Grow Your Business.” You can get the first two chapters for free at the bottom of this page.

So what are you waiting for? Go out there and become an expert now before the industry takes off. Location based marketing has a huge future and those who get in on the ground floor have the largest rewards to reap.

Matt Bodnar is a restaurant entrepreneur with a passion for social media. Visit to learn more about location based marketing and download a free how-to guide giving you tips and strategies for using location based marketing.

(C) Copyright – Matt Bodnar. All Rights Reserved Worldwide.

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Steal Your Competitor’s Customers With Location Based Marketing

Stealing customers with location based marketing

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[Editor’s note: Today’s guest article focuses on grabbing customers from your competitors through the strategic use of location based marketing campaigns. Brick-and-mortar businesses who compete in localized, niche markets will find these tactics especially thought provoking. Tell me what you think: would these strategies and tactics work for your business? Leave me a comment, below. Also, if you like this article, consider sharing it with your friends (but not your competitors!). ~Scott]


Want to increase your number of customers and get an edge on your competitors in terms of customer acquisition? New social media tactics can help you do just that for pennies on your regular marketing dollars.

Location based marketing’s greatest strength is its ability as a customer acquisition tool. Location based marketing for businesses with tough competitors or rivals can make a big difference in your bottom line and help you steal away customers from the competition. The relative cheapness of mobile marketing strategies like this also makes them very favorable when compared with traditional restaurant and retail marketing strategies.

How can location based marketing help you acquire customers? The simplest way is by offering a compelling value proposition to new clients in the form of coupons, discounts, or other rewards for checking in. Forward thinking customers who actively use social media platforms like Foursquare can be a great new customer base to tap into.

The first step in stealing your competitors customers is to set up your location based marketing campaign and get it rolling. After that, there are three key strategies for stealing new customers with location based marketing.

First, make sure your specials and dealers are advertised within the platform you are using. For example if you use Foursquare for business promotion, customers who are in the area and using Foursquare will automatically see your specials and deals available. This is a great way to reach new customers who otherwise might not have visited, by offering them specials that they can browse on their mobile device when they are nearby.

Second, online deal databases offer a great way to list your specials and make them available for customers looking for bargains on the internet. If someone spots your special or deal and is in the area, they can stop by and visit.

Third, window or sign advertising outside of your store gives you the opportunity to attract walk-in customers. By offering unique specials and deals you can attract customers who may have been on the way to a near by competitor.

Whether it be a free ice cream cone or order of fries, you can entice new customers to stop by and check out your deal simply by setting it up on a location platform like Foursquare. Once that customer knows your restaurant or shop offers these specials location based deals, they will be tempted to return to get the great value you are offering.

Matt Bodnar is a restaurant entrepreneur with a passion for social media. Visit to learn more about location based marketing and download a free how-to guide giving you tips and strategies for using location based marketing.

(C) Copyright – Matt Bodnar. All Rights Reserved Worldwide.

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Location Marketing – The Latest Small Business Tool

Location Based Marketing can pinpoint customers

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[Editor’s note:  Today’s guest article not only discusses the “how” of location based marketing, but also the “why”; that is, why should businesses embrace and use this technology. In today’s economy, both niche marketers and mass retailers need every edge they can get. Location based marketing is quickly becoming a “must have” tool that every marketer should learn and use. What do you think about location based marketing? Leave me a comment below. ~Scott]


The basic concept of location based marketing has been around for years but the internet, social media websites as well as ‘smart phones’, together are set to change it forever.

Simple yet brilliant phone applications such as Foursquare and Gowalla which rely on Global Positioning Satellites (GPS) have made it possible for business to communicate with their customers online. More commonly known social networks such as Facebook, Google Maps and Yelp too are catching up and helping make social media become an integral part of real world commerce.

Social networks and the so called ‘lo-so’ networks are an all new medium for Advertising and Marketing and the quicker do business comprehend them and adapt to take their advantages the better it is for them.

How does it all work?

Everything’s digital. Gone are the days when everyone kept a phonebook and a hefty copy of the Yellowpages directories, most of us today look for services and businesses online. Say it’s your first ever evening in San Francisco and the only thing in on your mind is ‘Sushi’. What do you do? You pull out your smart phone or switch on your laptop, visit a search engine website like Google and type “Sea Food in San Francisco” or perhaps even “Sushi in San Francisco”. Trust me, Google will let you in on thousands and thousands of results and is quite capable of leaving you all confused. What do you do? You click on the new Local Search Result Only feature. This would enable the search engine to provide you with results relevant to your physical location. You can then choose from a handful of restaurants, where you may relish your Sushi.

How does Local Marketing help Businesses?

Anyone on the streets, round the corner or even a mile away can, only with a couple of clicks on their ‘smart phones’, instantly find out about the services and goods your business offers. This new possibility naturally increases the on-foot traffic to your store and also encourages impulsive buying. Being published on online business directories allow anyone in the city to find your goods and services.

Local social media marketing is a form of direct marketing; your promotional material reaches out to real potential customers who are already making an effort to find you. Your promotional material is delivered electronically and on demand. It is, in comparison, an eco-friendly form of advertising as there is no hard copy paper wastage involved.

How do Businesses use Local Marketing?

Business register themselves on local marketing feature of search engines like Yahoo, Google, Bing etc, and on Business directory websites such as yelp to gain online visibility. It’s important to fill the business profile on such websites carefully.

Some companies opt for professional search engine optimization (SEO) for their websites. The importance of (SEO) is only to rise in the near future for not only would the website require to be indexed properly so they may be found within the general internet top search engines but would soon also require to be found by physical, geographic, location as well.

Another way businesses are using social media and location based marketing is to engage with their customers. Applications like Twitter allow building an intimidate relationship with customers. They act as an online mouthpiece where a store may talk of a new product launch or an art gallery may speak of a special event.

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Seven Applications Every Location Based Marketer Needs

Twitter and Location Based Marketing

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[Editor’s note: Location based marketing (LBM) is gaining popularity amongst the “brick and mortar” crowd, for both local and niche marketers.  Here’s a list of services and applications that you can use for setting-up, and running, your location based marketing strategy. Do you have a favorite? Let me know by leaving a comment below. ~Scott]


Location based marketing (“LBM”) is taking social media and transforming it from a mushy concept to a real tool to drive revenue in your small business.

LBM is creating cost effective ways for smart business people to use social media to increase their sales. The disruptive nature of this technology allows business owners to increase real and measurable foot traffic to their stores and quantify the results of their social media campaign.

In order to take advantage of the huge opportunities location based marketing provides, there are a few key apps that every small business interested in LBM should keep in their marketing arsenal.

You don’t need all of these to run a successful LBM campaign, but each one is helpful in its own right and can help strengthen your LBM campaign in one way or another. Here is a quick rundown of the basic apps that you need to know (and use) to be successful with location based marketing.

Foursquare – This is a no brainer. Foursquare is the market leader in location based services and one of the big names of LBM. Foursquare is free to use and set up for your business. Foursquare also has the largest established user base of any mainstream location based service.

Gowalla Another strong contender in the LBM space, Gowalla also has a substantial user base and offers a “city pages” where you can feature specials and deals for customers to browse online, a great way to showcase your offers to new and perspective customers.

Facebook – Facebook is involved directly in the LBM space with Facebook Places, which allows you to set up a a location page for your business. Facebook Deals is a new Facebook platform that lets you offer specials and reward programs to customers. Facebook’s Fanpage is also a great way to keep your fans updated about your latest specials. All around, Facebook is an excellent tool for building and strengthening your fan base and ultimately your sales.

SCVNGR SCVNGR is a smaller up and coming location based service. With the help of some recent VC investments and a big deal with a major consumer brand, SCVNGR has definitely put itself on the map. Given the lack of users, its hard to get as much traction, but keep an eye on this service.

Geotoko – Geotoko is a third party LBM platform that allows you to monitor your location based marketing campaign across multiple locations and platforms. With an easy to use and sleek interface, Geotoko is a great way to manage your LBM campaign in one place. This service does cost money so keep that in mind.

Place Punch – Place Punch is similar to Geotoko and offers another platform to monitor your LBM campaign from one place – the software isn’t quite as sleek but its a little cheaper than Geotoko. Both services offer a free trail so give them a shot.

Twitter – Twitter doesn’t have a specific location based component that lets you offer deals to customers, but its such a powerful platform for customer engagement and PR that it needs to be integrated into any successful LBM campaign. You can use twitter to broadcast your LBM campaigns to customers and generate buzz about your latest check-in special.

What are you waiting for? Start learning more about these great software tools right now and get your LBM campaign off the ground. This could be the opportunity to make your small business as successful as it can be. You can get these campaigns set up in no time.

Matt Bodnar is a restaurant entrepreneur with a passion for social media. Visit his blog to learn more about location based marketing and get the latest updates. Matt also offers tips and strategies for using location based marketing to grow your business with a free how-to guide you can download right now at:

(C) Copyright – Matt Bodnar. All Rights Reserved Worldwide.

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How To Use Foursquare For Businesses

Foursquare and niche marketing

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[Editor’s note: The bottom line for any marketing strategy is whether or not it increases sales leads and/or customers. Everything else is simply academic. Today’s guest article focuses on Foursquare, a location based service, and how you can use this service to drive traffic and get more customers.

As more and more consumers are moving towards mobile technology, and as Foursquare is orienting itself towards providing business owners with traffic building tools, Foursquare is becoming an important piece of any overall marketing strategy.  Local businesses and niche marketers should pay attention to the recent advances in location based marketing services, as it is almost certain that your competitors are. ~Scott]


Foursquare is a new location-based app that lets customers check-in to locations and access free rewards or deals. This presents a substantial mobile marketing opportunity for owners and social media markets to use Foursquare for business. How can you use Foursquare for business?

Foursquare is a cornerstone of any location based marketing strategy. As the market leader in location-based services and the platform with the widest user base Foursquare should be the focus of any mobile marketing or social media marketing campaign for small businesses.

Crunchbase describes Foursquare as: “Foursquare is a location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues… In addition, users who have checked in the most times at a certain venue will be crowned “Mayor” until someone surpasses their number. Various venues have embraced Foursquare, and offer special deals to users who are “mayors”.”

Here is a quick guide for using Foursquare for businesses as part of your location based marketing strategy:

Set up your Foursquare campaign – go to and set your campaign up. You need to register, find your venue, and register. Once you are registered you can get your campaign rolling.

Start running specials – start running specials and deals to reward your mayor and your loyal customers – use Foursquare to acquire customers and get them into your store.

Get more customers involved – get your customers on board – tell them about your deals and get them on Foursquare – the more customers you have on board, the more you can use the platform in the future to market your deals.

Track your results – use Foursquare’s built-in functionality to track your results and see what’s working, learn from your mistakes, and build a better campaign.

This simple strategy can make Foursquare a cornerstone of your marketing strategy. The best part about using Foursquare is that the only cost you incur is the cost of the deal itself – the software and functionality are free to use for small businesses – this is a tremendous marketing opportunity.

Matt Bodnar is a restaurant entrepreneur with a passion for social media. Matt offers tips and strategies for using location based marketing to grow your business with a free how-to guide you can download right now at:

(C) Copyright – Matt Bodnar. All Rights Reserved Worldwide.

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Six Location Based Service Predictions for 2011

Location Based Marketing Services

Image by aJ GAZMEN ツ GucciBeaR via Flickr

[Editor’s note: OK, so maybe you’ve heard that location based marketing services (LBS) are gaining traction in terms of driving traffic to brick and mortar businesses. Maybe you’ve also heard that traditional marketing methods (e.g. yellow pages advertising, fliers, etc.) are losing ground to mobile applications (e.g. Foursquare, Gowalla, Loopt, etc.). So, where is all of this heading and, more important for the retailer or niche marketer, how do you get in front of the trend and convert all of this new technology into customers and increased sales? The following guest article focuses on six predictions for LBS in 2011 and beyond. What do you think? Let me know by leaving a comment below. ~Scott]


Here are six predictions for big changes in the location based services (“LBS”) space in 2011.

1. Location based services gain substantial ground – Foursquare, Gowalla, and Facebook Places will all see substantial user growth and more mainstream adoption as consumers start to see that these offer real value. Just like services such as Groupon that use social media to bring value to consumers, these services offer the same benefits. Soon we will see consumers start checking in with greater frequency.

2. Foursquare remains the clear leader – despite Facebook Places, Foursquare stays at the forefront of the LBS market. Privacy concerns are the main barrier for Facebook Places. Consumers identify Foursquare more with location and may not want their check-ins linked with their Facebook account. If someone checks in with Foursquare they don’t have to worry about that being broadcast all over their Facebook wall. This will play out being to Foursquare’s advantage.

3. Gowalla, SCVNGR, or another smaller LBS platform is acquired by a major technology company – one of these smaller platforms, combined with the larger infrastructure or user base of a firm like Google or Groupon, could pose a big threat in the LBS space. Smaller platforms are a better target as the acquiring firm doesn’t have to pay a premium for users (as they would with foursquare).

4. Location based marketing becomes a mainstream form of customer engagement – there is a very compelling value for businesses in using LBM through a platform like foursquare as a permission marketing asset. Once either the user base starts growing or businesses realize the potential of location based services, location based marketing will see a big boom.

5. There will be a growth in Third-Party location software – we are already seeing it with Flicksqr, Geotoko, Place Punch, and Placcess – but if Twitter is any indicator, location platforms will start to see a big proliferation of startups focused on using location platforms to engage customers and refining the location space from a business user’s perspective.

6. Digital wallets merge with location services – We will see a big boost in digital wallet technology and some form of that merging with LBS. Shopkick is already taking things in that direction and several cutting edge start-ups are working toward this goal as well.

Matt Bodnar is a restaurant entrepreneur with a passion for social media. Visit his blog to learn more about location based marketing and get the latest updates. Matt also offers tips and strategies for using location based marketing to grow your business with a free how-to guide you can download right now at:

(C) Copyright – Matt Bodnar. All Rights Reserved Worldwide.

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Related Videos

Location Based Services meet Social Media

Presentation at “Locations and Beyond” Summit San Francisco, October 2010 music: “Where You Belong” by Faded Paper Figures & composed by Kael Alden images: Tokyo by OHASHI_Takashi San Francisco by Simon ChristenCopyright Disclaimer Under Section 107 …

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How To Use Twitter For Small Business Location Based Marketing

Twitter and Location Based Marketing

Image via CrunchBase

[Editor’s note: Niche marketers are always looking for ways to improve their marketing strategy and increase their market share. An effective location based marketing (LBM) strategy is one way to do this. Many LBM strategies focus on platforms like Foursquare, or Gowalla, to drive foot traffic to a retail location. But, how do you drive traffic to Foursquare and Gowalla? Consider Twitter. Yes, if used strategically, Twitter can be a powerful weapon for increasing leads and sales. Let me know what you think by leaving me a comment, below. ~Scott]


Twitter is a core piece of any social media marketing strategy. It makes sense for online markets to use Twitter for a variety of reasons, but why should a local small business, a shop or restaurant for example, use Twitter?

Twitter is a very strong platform for location based marketing. Foursquare or Gowalla would be considered “primary” location based marketing platforms, while Twitter is more of a secondary location based marketing program. However, Twitter can be a vital tool and take your LBM campaign to the next level.

Twitter builds on the idea of “permission marketing.” Twitter can be used to create a follower list of customers who are passionate about your brand and your business. This Twitter follower list can be used as a “permission asset” of customers who want to see what specials and deals you are offering. Once you build up a significant twitter following (that is a whole different article!) you can market to those customers using Twitter.

What can you do with Twitter to juice up your LBM campaign and make some sales? Here are a few suggestions to consider for building your Twitter base and using that to leverage your LBM campaign.

Tweet about one-time specials and deals available through other location based platforms – send out a tweet to your followers and let them know to come check-in and unlock your special.

Use Twitter to get new followers onto your LBM platform – get followers to sign up for Foursquare or Gowalla and come in to your store for specials, discounts and deals, once they are on the platform – you can offer them more specials in the future.

Offer check-in specials exclusively for your Twitter followers – this is a great way to reward your twitter followers and encourage more of your customers to join twitter – this creates a virtuous cycle where you get more followers on both twitter and your location based service of choice.

Give your customers a small bonus for becoming a follower on Twitter – 10% off or a free beer will do – something simple but meaningful- this creates a win-win situation for both you and your customer because you are both providing each other with something of value.

Advertise in your store – let customers know if they follow you on twitter they can get access to free deals and specials that you will only post on Twitter – this creates a great incentive to get your customers on the platform, once you start offering them specials and deals then you can drive concrete and measureable foot traffic into your venue using location based services like Foursquare.

Use Twitter as part of your arsenal and you can unlock the real strength of your LBM campaign. What are you waiting for? If you already have Twitter followers, this is even easier as you can start to monetize your follower base and use your followers to drive foot traffic and ultimately sales into your business.

Matt Bodnar is a restaurant entrepreneur with a passion for social media. He offers tips and strategies for using location based marketing to grow your business with a free how-to guide you can download right now at:

(C) Copyright – Matt Bodnar. All Rights Reserved Worldwide.

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