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Daily Location-Based Marketing Re-cap

Proximus Mobility Named a TAG Top 10 Innovative Technology Company

Proximus Mobility’s hyperlocal location based marketing solution is not only changing the marketing and advertising industry, but is also putting Georgia on the map… The Technology Association of Georgia (TAG), the state’s leading association
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(DIGITAL) Use Location-Based Marketing At Your Station

SXSW is always a hot bed for new tech and this year location based marketing has once again been in the spotlight. Foursquare launched at SXSW 3 years ago. Now with 20 million users and tons of merchants. Foursquare has become “the player” in the space
See all stories on this topic »

Carrier-Based Geo-Fencing Gives Brands the Power to Push

I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that has
See all stories on this topic »

Street Fight

Wifarer Sets New Benchmark for Indoor Positioning Technologies and Location …

“Wifarer is the first to achieve the superior indoor positioning technology and user-friendly mobile application required to make indoor location-based marketing a reality,” said Wifarer founder and CEO, Philip Stanger. “Our US partners can now offer
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Using location-based marketing to drive traffic to luxury hotels …

Is Twitter more effective than Facebook for driving sales? Even though Twitter has the ability to reach consumers via sponsorships and quick links, Facebook’s
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Daily Location Based Marketing Re-cap

Location-Based Tools Tying Music to Local Experiences

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in
See all stories on this topic »

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PODCAST: This Week in Location-Based Marketing — PayPal, WirelessWerx

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Kevin Rose‘s flight to Google, PayPal’s response to Square with a
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Street Fight

Proximus Mobility Named a TAG Top 10 Innovative Technology Company

Proximus Mobility’s hyperlocal location based marketing solution is not only changing the marketing and advertising industry, but is also putting Georgia on the map… The Technology Association of Georgia (TAG), the state’s leading association
See all stories on this topic »

(DIGITAL) Use Location-Based Marketing At Your Station

SXSW is always a hot bed for new tech and this year location based marketing has once again been in the spotlight. Foursquare launched at SXSW 3 years ago. Now with 20 million users and tons of merchants. Foursquare has become “the player” in the space
See all stories on this topic »

Carrier-Based Geo-Fencing Gives Brands the Power to Push

I’ve said all along that location-based marketing will only be truly successful in attracting significant ad dollars when we realize that it more than just a mobile marketing concept — and really much more about the integration of any media that has
See all stories on this topic »

Street Fight
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Daily Location-Based Marketing Re-cap

Slow and Steady Wins theSocial Media Marketing Race | Fox Small …

According to a survey by Revelation Research, a marketing research firm, more than half of online customers have connected to a brand online through a
smallbusiness.foxbusiness.com/…/slow-and-steady-wins-social-…

MENG to Hold Virtual Summit on Location-Based Marketing on April 18

Location-based marketing (LBM) takes mobile marketing and advertising a step further by enhancing the relevance of the marketing message. “It is essential for marketers to connect the ‘who and what’ with the ‘when and where,'” said MENG member Claudio
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Voxeo Rolls Out Location-Based Intelligence with Voice Self-Service Apps

In addition to store locators and other applications that typically require location information, companies can use LBS to deliver location-based marketing offers and location-based advertising. The technology can also work to track mobile workers,
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Five Things You Need to Know Today: March 29

In March, the topic will be “Foursquare and Location-Based Marketing” and in April, the topic will be “Pinterest for Business.” For more information on the event, contact either Bob Cargill at Cargill123@gmail.com or Phil Hollows at phil@feedblitz.com.
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Location-Based Tools Tying Music to Local Experiences

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in
See all stories on this topic »

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Location, Location, Location

Location Based Marketing Services

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[Editor’s note: Today’s guest article focuses on location based marketing and the growing popularity of smart phones. Smart niche marketers are picking up on this trend and using it to develop micro-niche marketing strategies for targeting core audience segments. Mass retailers and local merchants alike can exploit the opportunities of location based marketing. Let me know how you are using these niche marketing strategies for your business. Leave me a comment below. ~Scott]

 

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Location Based Marketing

It wasn’t so long ago that businesses advertised on TV, radio, billboards, direct mail and the like… the so-called ‘traditional’ media. These mediums promised lots of impressions but were limited in the amount of targeting they offered. So, while a lot of people would see or hear your ad, it was hit or miss as to whether or not they were actually in the market for what you were selling. On top of that, the pricing models for these types of media made them fairly prohibitive for anyone other than large companies and organizations with dedicated advertising budgets.

With the advent of the internet marketing, and of the Google Adwords model, businesses big and small found a new way to reach potential customers. Business owners could now reach out to people who they knew were not only interested in their particular product or service but were, in fact, searching for it at that very moment. This type of highly targeted advertising promised significantly higher ROI and made for a much lower cost to entry for those businesses that didn’t have money to spend on expensive advertising campaigns. The only real disadvantage was the fact that the user had to be in front of their computer to see your ad. Maybe not so bad for everyone, but it doesn’t necessarily do proximity-based businesses like the restaurant or coffee shop down the street too much good.

Enter the smartphone.

Almost 20% of all mobile phone users in the US are on smartphones today and that number is closer to 25% worldwide. Since March of this year, the US alone has seen a 36% increase in smartphone adoption (via Mashable) and that rate doesn’t show any signs of slowing. While the heavy-hitters dominating the smartphone landscape at the moment are Apple’s iPhone and Google’s wealth of Android based phones, there are a number of other handsets which offer users the standard smartphone functionality, including internet access and GPS. With so many mobile phones now equipped with these types of features, a new branch of applications, deemed ‘location-based services‘, have emerged which allow users to broadcast their physical location at any given time. In turn, services such as Foursquare now allow businesses the ability to offer incentives to nearby users who ‘check-in’ at their location, providing an unprecedented opportunity to reach potential customers when they are close by and most likely to engage with your brand. In addition, these services provide businesses access to analytics dashboards containing a wealth of information such as who is coming to your business, when they are coming, what they had to say about it and where they went afterwards. And the best part… it’s all free.

Until recently, these location-based services were used primarily by the early adopter crowd (think Twitter, before it was as popular as it is today) and had yet to make their way into what might be considered mainstream culture. Just last week however, the social networking giant Facebook announced its entry into the location realm with the release of its ‘Places’ service, thrusting the concept of location-based social networking into the limelight and increasing the number of people with the ability to start checking-in to more than 150 million overnight.

A number of big brands are already engaging their customers through these services in new and interesting ways and the benefits of using location-based networking is only now becoming truly evident. As mobile phone usage continues to skyrocket and location services become more prevalent and advanced, savvy businesses will have opportunities to reach potential customers in ways that have never before been possible. While a fully ‘integrated’ marketing approach used to entail both offline and online initiatives, there is now a third element that should be considered when formulating your marketing plan… location. There is no doubt that location-based marketing will soon be as mainstream as having a website, but the companies who get involved early will benefit the most as they gain the valuable experience that other organizations will have to make up for later. What’s your business doing to engage customers?

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Location Marketing – The Latest Small Business Tool

Location Based Marketing can pinpoint customers

Image by NOAA's National Ocean Service via Flickr

[Editor’s note:  Today’s guest article not only discusses the “how” of location based marketing, but also the “why”; that is, why should businesses embrace and use this technology. In today’s economy, both niche marketers and mass retailers need every edge they can get. Location based marketing is quickly becoming a “must have” tool that every marketer should learn and use. What do you think about location based marketing? Leave me a comment below. ~Scott]

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The basic concept of location based marketing has been around for years but the internet, social media websites as well as ‘smart phones’, together are set to change it forever.

Simple yet brilliant phone applications such as Foursquare and Gowalla which rely on Global Positioning Satellites (GPS) have made it possible for business to communicate with their customers online. More commonly known social networks such as Facebook, Google Maps and Yelp too are catching up and helping make social media become an integral part of real world commerce.

Social networks and the so called ‘lo-so’ networks are an all new medium for Advertising and Marketing and the quicker do business comprehend them and adapt to take their advantages the better it is for them.

How does it all work?

Everything’s digital. Gone are the days when everyone kept a phonebook and a hefty copy of the Yellowpages directories, most of us today look for services and businesses online. Say it’s your first ever evening in San Francisco and the only thing in on your mind is ‘Sushi’. What do you do? You pull out your smart phone or switch on your laptop, visit a search engine website like Google and type “Sea Food in San Francisco” or perhaps even “Sushi in San Francisco”. Trust me, Google will let you in on thousands and thousands of results and is quite capable of leaving you all confused. What do you do? You click on the new Local Search Result Only feature. This would enable the search engine to provide you with results relevant to your physical location. You can then choose from a handful of restaurants, where you may relish your Sushi.

How does Local Marketing help Businesses?

Anyone on the streets, round the corner or even a mile away can, only with a couple of clicks on their ‘smart phones’, instantly find out about the services and goods your business offers. This new possibility naturally increases the on-foot traffic to your store and also encourages impulsive buying. Being published on online business directories allow anyone in the city to find your goods and services.

Local social media marketing is a form of direct marketing; your promotional material reaches out to real potential customers who are already making an effort to find you. Your promotional material is delivered electronically and on demand. It is, in comparison, an eco-friendly form of advertising as there is no hard copy paper wastage involved.

How do Businesses use Local Marketing?

Business register themselves on local marketing feature of search engines like Yahoo, Google, Bing etc, and on Business directory websites such as yelp to gain online visibility. It’s important to fill the business profile on such websites carefully.

Some companies opt for professional search engine optimization (SEO) for their websites. The importance of (SEO) is only to rise in the near future for not only would the website require to be indexed properly so they may be found within the general internet top search engines but would soon also require to be found by physical, geographic, location as well.

Another way businesses are using social media and location based marketing is to engage with their customers. Applications like Twitter allow building an intimidate relationship with customers. They act as an online mouthpiece where a store may talk of a new product launch or an art gallery may speak of a special event.

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How To Use Twitter For Small Business Location Based Marketing

Twitter and Location Based Marketing

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[Editor’s note: Niche marketers are always looking for ways to improve their marketing strategy and increase their market share. An effective location based marketing (LBM) strategy is one way to do this. Many LBM strategies focus on platforms like Foursquare, or Gowalla, to drive foot traffic to a retail location. But, how do you drive traffic to Foursquare and Gowalla? Consider Twitter. Yes, if used strategically, Twitter can be a powerful weapon for increasing leads and sales. Let me know what you think by leaving me a comment, below. ~Scott]

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Twitter is a core piece of any social media marketing strategy. It makes sense for online markets to use Twitter for a variety of reasons, but why should a local small business, a shop or restaurant for example, use Twitter?

Twitter is a very strong platform for location based marketing. Foursquare or Gowalla would be considered “primary” location based marketing platforms, while Twitter is more of a secondary location based marketing program. However, Twitter can be a vital tool and take your LBM campaign to the next level.

Twitter builds on the idea of “permission marketing.” Twitter can be used to create a follower list of customers who are passionate about your brand and your business. This Twitter follower list can be used as a “permission asset” of customers who want to see what specials and deals you are offering. Once you build up a significant twitter following (that is a whole different article!) you can market to those customers using Twitter.

What can you do with Twitter to juice up your LBM campaign and make some sales? Here are a few suggestions to consider for building your Twitter base and using that to leverage your LBM campaign.

Tweet about one-time specials and deals available through other location based platforms – send out a tweet to your followers and let them know to come check-in and unlock your special.

Use Twitter to get new followers onto your LBM platform – get followers to sign up for Foursquare or Gowalla and come in to your store for specials, discounts and deals, once they are on the platform – you can offer them more specials in the future.

Offer check-in specials exclusively for your Twitter followers – this is a great way to reward your twitter followers and encourage more of your customers to join twitter – this creates a virtuous cycle where you get more followers on both twitter and your location based service of choice.

Give your customers a small bonus for becoming a follower on Twitter – 10% off or a free beer will do – something simple but meaningful- this creates a win-win situation for both you and your customer because you are both providing each other with something of value.

Advertise in your store – let customers know if they follow you on twitter they can get access to free deals and specials that you will only post on Twitter – this creates a great incentive to get your customers on the platform, once you start offering them specials and deals then you can drive concrete and measureable foot traffic into your venue using location based services like Foursquare.

Use Twitter as part of your arsenal and you can unlock the real strength of your LBM campaign. What are you waiting for? If you already have Twitter followers, this is even easier as you can start to monetize your follower base and use your followers to drive foot traffic and ultimately sales into your business.

Matt Bodnar is a restaurant entrepreneur with a passion for social media. He offers tips and strategies for using location based marketing to grow your business with a free how-to guide you can download right now at: http://www.locationbasedmarketing.biz

(C) Copyright – Matt Bodnar. All Rights Reserved Worldwide.

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How Location Based Marketing Can Help Your Business Survive The Recession

Location Based Marketing can bring in customers

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[Editor’s note: Even though reports indicate that the economy is slowly coming out of the current recession, many businesses have yet to see the bottom, let alone any kind of turnaround. Local business owners, and niche marketers alike, must continue to maximize every marketing opportunity, tool, and resource available to them. Today’s guest article focuses on incorporating location based marketing strategies into your overall marketing mix. This is especially timely information for restaurant owners and retailers. ~Scott]

By Matt Bodnar

The economy has been very tough on small businesses across the board and in the last few years, retail stores and restaurants have taken an especially big hit in the recession. Only smart businesses that have been able to stay lean and keep their customers have survived.

The fast casual restaurant segment is an example of such a nimble businesses. This has survived and even grown during the recession by creating value for customers and having a smaller and more nimble business model than traditional casual dining.

What are some strategies businesses can use to keep their business afloat when facing tough times? One of the cheapest and easiest strategies to implement is Location Based Marketing or “LBM”.

Location based marketing is an excellent customer acquisition tool that can help your business survive these tough economic times. There are a few key ways that LBM can let you thrive even in a down economy.

With the economy in the dumps, customers are hunting for bargains and looking for ways to save money. Location based marketing deals are an excellent way to offer your customers real value. By giving your customers relevant deals and discounts, LBM lets you turn economic downturns into an opportunity to acquire customers. While the competition is losing business you can be picking it up.

You can also use location based marketing as a way to differentiate your brand during a tough economy. While your competitors are losing customers by the day, you can use LBM strategies to build customer loyalty and reward your customers. In tough economic times – keeping your core customers is an essential part of surviving. Location based marketing is the tool for rewarding loyal customers and keeping them in the store. The lifetime value of loyal customers, especially in a recession, is what keeps many businesses in business.

Location based marketing campaigns are also free to launch and cost very little to run, making them a great tool to deploy for businesses that are looking for cost effective ways to grow their customer base during a recession.

Matt Bodnar is a restaurant entrepreneur with a passion for social media. Visit his blog http://www.LBMGuru.com to learn more about location based marketing and get the latest updates. Matt also offers tips and strategies for using location based marketing to grow your business with a free how-to guide you can download right now at: http://www.locationbasedmarketing.biz

(C) Copyright – Matt Bodnar. All Rights Reserved Worldwide.

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7 Reasons Your Small Business Needs Location Based Marketing

Location based marketing

Image via CrunchBase

[Editor’s note: Location based marketing services – like Foursquare, Loopt, and Gowalla – are gaining momentum as powerful promotion and incentive tools, helping both niche marketers and local businesses drive foot traffic and sales leads. The LBM providers are picking up on this trend by complementing their own services with promotion tools aimed at helping the merchant attract loyal customers. The following guest article takes a look at how to leverage these free LBM services to help increase leads, and build foot traffic for your business. ~Scott]

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Location based marketing (LBM) is an immensely powerful tool for small business marketing. Here are 7 reasons why every small business should implement an LBM campaign.

1. Customer acquisition – location based marketing helps you reach out to new customers. You can offer deals or rewards for first time check-ins to encourage new visitors to your store. These customers can find your deals either by using location based services like foursquare, or by finding online deal listing like Gowalla city pages.

2. Reward loyal customers – location based marketing lets you reward your most loyal customers. You can choose to use mayor specials to reward your top customers with special goodies, or you can use repeat check-ins to reward customers with something similar to the Smoothie King punch card.

3. Monetize your social media presence – what are you going to do with all those fans on your restaurant’s Facebook page? LBM lets you drive those customers into your store by offering them specials or promotions – and its measurable because you can track check-ins and monitor all your LBM analytics.

4. Low Risk / High Reward – there is little to risk for setting up an LBM campaign, spending 15 minutes to set up foursquare and get your campaign going is your only real cost (other than the promotional items). So what if no one checks in for a few days? Even 1 or 2 sales extra sales would still make 15 minutes a worthwhile investment.

5. Free to use – Foursquare and Gowalla are both free to use for small businesses – there is no cost to set up your campaign. Do I really need to say more?

6. Differentiate yourself from your competitors – be the first of your competitors to get ahead of the trend. If you dominate the LBM space before anyone else then you will be the go-to spot and your brand will be associated with location based promotions in your customer’s mind.

7. Proven marketing methods – at the end of the day, none of these tactics are new or untested. Location based marketing takes the proven and successful tactics of coupons, customers loyalty cards, promotions, and discounts and moves them all onto a mobile platform in the social media space.

What are you waiting for? Go set up your location based marketing campaign today. There isn’t much to lose but it could really help your business grow sales and outmaneuver the competition.

Matt Bodnar is a restaurant entrepreneur with a passion for social media. Visit his blog http://www.LBMGuru.com to learn more about location based marketing and get the latest updates. Matt also offers tips and strategies for using location based marketing to grow your business with a free how-to guide you can download right now at: http://www.locationbasedmarketing.biz

(C) Copyright – Matt Bodnar. All Rights Reserved Worldwide.

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FourSquare Marketing – Making Location Based Marketing Part of Your Business Campaign

Foursquare and location-based marketing

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[Editor’s note: Foursquare has recently announced a series of merchant tools that are designed to help create promotions and incentives for increasing foot traffic to merchant locations. Those tools are just now being released and I will be reporting on them as they become available. In the mean time, the following article examines a few ways in which the local merchant, or niche marketer, can leverage Fourquare to bring more people to your business location. ~Scott]

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Many people might have read that the location-based services are going to explode big during 2011. So, the challenge now is to find a way to convert the excitement of a new craze into something helpful to generate data that we can evaluate and then act on. This brief guide was prepared to highlight how you can utilize FourSquare Marketing in your 2011 campaign.

Foursquare is really a location-based game which asks gamers to utilize their mobile phone to check-in at any locations they go to during the day. The users get points whenever they check-in and will be able to share these points with friends who they are connected to on Foursquare and also their Twitter and Facebook accounts. As soon as players complete specific tasks on Foursquare, these people will be awarded with badges. When player checks in the most for certain location then this will ranked them as the mayor for that place, which means that their user profile name and picture will be shown to everybody who checks in at that place.

How to use Foursquare

Offer promotions and discounts to individuals who check-in! When you offer discount codes to people who check out your company or perhaps a location nearby this will generate more business This is actually an inexpensive way to get customers.

Look for your brand supporters

Once individuals check in they can leave comments about their location. Check out these comments in order to get a genuine feedback about how users see your brand. Foursquare offers location owners lots of information about check-ins associated with their company.

Reward Loyalty

A good example of this is when Starbucks rewarded the mayors for each branch with the opportunity to receive $1 off coffee daily. In addition to getting a lot of media coverage, the campaign incentivized individuals to check out Starbucks with the hope of becoming the subsequent mayor, therefore escalating the amount of mentions which appeared in news feeds and also increasing communication with the brand.

Connect with complimentary brand names

In case you own a product, you could offer special samples or versions to anyone who checks-in at certain locations. For instance, if you are promoting moisturizer for men, you could offer free samples at specific hair salons or gyms. By doing this, you are increasing product awareness amongst your target market.

MobileMarketingUSA.org is a trusted online source for the mobile Web and location based marketing strategies for local businesses. The small business owner is just starting to hear about Foursquare marketing. As a local business owner you can get the jump on the competition in your community by utilizing the new and exciting mobile marketing strategies starting with the creation of a mobile friendly website. Visit us today at http://mobilemarketingusa.org and learn about the best mobile techniques you need to implement to connect with the local mobile users.

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Marketing Tips For Franchises – Use Location Based Marketing

Location based marketing

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[Editor’s note: While today’s guest article focuses on location based marketing for franchises, it is equally applicable to any off-line business – from the local “mom and pop” store, to the niche marketing enterprise. The whole point is to increase traffic to your store and/or sales leads for your business. As technology advances, location based marketing – and the Internet sites that support this type of marketing – will become an ever more important part of the local, or niche marketer’s, overall marketing strategy. ~Scott]

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Internet marketing has revolutionized the way that people can find your franchise business. However, many owners of franchises aren’t aware that they can use their website as more than just a fancy brochure. In fact, the combination of social media, smart phones and your website can create a powerful system for getting more feet in your business’s door.

Here are five tips for using location-based online marketing in order to increase the success of your franchise business.

1. Learn the location based marketing platforms.

Although your website is an important piece of the puzzle, the main components of location-based marketing are going to be with a variety of third-party sites that allow smartphone users to learn about businesses around them. They range from service selection engines (that allow users to select a service in their area based on the location of their phone) to review sites (that aggregate reviews of a business for other users to read). Local customers can “check in” with these platforms when they are at your location or have used your business. By using these sites you can keep local customers updated on special deals and also make sure that there are good things being said about your business. The most popular location-based marketing platforms are FourSquare, Loopt, Brightkite and Google Latitude. Others are Yelp and Facebook.

2. Decide how you’re going to use these sites to market your franchise business.

Before you start plugging yourself into these networks you need to set some goals. Do you want more fit traffic in the store? Do you want more people at a particular time of day? Do you want to sell more of one item? By specifying your objectives you’ll be able to better approach these sites.

3. Register for each site to list your business.

Make sure that your business is listed with each of the major sites. If it’s already been listed by local customers and the information is incorrect, be sure to contact the site owner. They are normally happy to help you correct errors. If you have a physical location, place stickers or signs in your location in order to make sure that customers now that your business can be found on foursquare, Yelp etc.

4. Use fun and exciting promotions on the site.

Location based marketing sites can help you run promotions for your franchise business that can get people in the door or more people calling. For example, on foursquare you can run a special that allows users to get a free item if they check in with the site a certain number of times. This creates a lot of activity on your profile on a certain location-based marketing site, which can in turn encourage more people to patronize your business. You can run raffles, specials or when a customer first checks in or something like what is described above (a type of “digital punch card.”)

5. Get involved with the community.

A lot of franchise owners shy away from review style site because they think that the ability for customers to post to a bad review is a bad thing. However, social media is not a one-way megaphone. You need to interact with your audience. Thank customers for good reviews and try to respond to bad reviews as much as you possibly can.

With these tips you can make location-based marketing work for you. Visit any of the sites listed above to get started today.

To view additional franchises and profiles for 1,500+ franchises for sale, please visit FranchiseGenius.com.

FranchiseGenius.com is a free, comprehensive franchise selection resource, with 1,500+ franchise opportunities summarized. Franchise Genius is used by prospective entrepreneurs to research franchises in all industries and price ranges.

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