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There is a simple, yet effective, way to drive traffic to your niche blog or web site. This strategy is quick, easy, and best of all, won’t cost you a dime.
This powerful niche marketing strategy will use free applications to identify trends in both Google and Twitter, and then using the information gleaned from those trends, will drive traffic back to your home blog or web site.
If you don’t already have them set-up, go ahead and create both a Twitter and Google account.
Google
Once you have your Google account set-up, head on over to Google Alerts and start typing in some niche keywords that are related to your business. You can then tell Google where to send these alerts; e.g. an RSS reader or email address of your choosing, or Google Reader.
Google will search the web on a daily basis, and gather up web entries, blog posts, and news items that match the keywords which you entered.
This is a quick way to find out what’s hot, and what’s not, in your industry on a day-by day basis.
Google makes it easy to then analyze trending topics by entering keywords into Google Trends. By simply entering your selected keywords at Google Trends, you can analyze search volume by region, city, and more.
Twitter also allows for powerful trend spotting. In her article, 5 Ways to Analyze Twitter Trends, Caroline Melberg offers five places to go for finding Twitter trends.
The idea here is to use Twitter’s trending feature to identify topics that are gaining in popularity. Be on the lookout for questions, concerns, and frustrations expressed by people in your industry (prospects, customers, thought leaders, etc.)
Driving Traffic Back to Your Site
Now that you have identified a current topic that is trending upwards, simply write a blog post or web site copy that addresses the topic. Your final step is to tweet your content on Twitter, Facebook, Digg, and any other social media site where you have created both a presence and following. Don’t forget to add a link back to the blog post or web site which relates to the topic.
Since you have picked a topic that is trending upwards, there will be a lot of people, looking for current information in the social media circles. As they search for content relating to the topic, they will come across your tweet, post, etc. Many will follow your link to get more information which, in turns, increases the traffic back at your site.
All that is left for you to do is create a “call to action” back at your site for converting that traffic into leads or sales.
This is a powerful traffic building strategy that has worked well with many of my clients. Try it out and let me know what you think.
Related articles
- 5 Ways To Analyze Twitter Trends (smallbusinessmavericks.com)
- How to Find People to Follow on Twitter Using Google (webpagefx.com)













