Content Marketing helps with ranking

[Editor's note: The term "content marketing" is gaining traction in the niche marketing communities. While not a new concept, content marketing is still receiving a lot of press because it offers a potential solution to the recent algorithm changes served up by Google. The following guest article takes a look at four specific content marketing mistakes and how to avoid them. Are you using content marketing in your on-line strategy? Let me know how that is working out for you by leaving me a comment below.  ~Scott]

By Darren W Chow

Internet marketing campaigns revolve around 3 things – search engine optimization, social media and content marketing. These marketing efforts are referred to as pull strategies. These are the marketing efforts that are designed to “pull in” your target clients, instead of pushing them to make favorable buying decisions.

The oft-repeated adage in Internet marketing – content is king – remains as relevant as ever. After all these emerging developments and shifts, the content of your Webpage remains to be the lynchpin of Internet marketing. Search engines scour the pages of your Website to assess if such pages measure up to the search query. On the other hand, your target readers will follow the content of your blogs, whitepapers, articles, etc. in order to get a clear picture of the product or services that you are offering.

This means that you need to generate quality content to build your reputation online. You have to exert extra effort to show that you are a trusted and reliable source of information. Thus, if you want to hit the jackpot in your Internet marketing campaign, you have to work on your content.

There are 4 common pitfalls that you must avoid in your Internet marketing campaign. These are the following:

Inadequate Fresh Content

Fresh content is the lifeblood of content marketing. This may appear to be a perfect case of redundancy. How would you perceive a blog site where the latest post is already a few weeks old? Blogs that are generally stagnant are considered by readers as fairly useless and won’t waste their time reading through the content. You are losing out on the opportunity to rank well at Google since each of the posts in your blog can target various keywords and these can help improve your online presence.

Connecting With the Wrong Audience

Follow the basic rule in marketing – profile your potential clients. You must monitor who are reading your blog posts regularly. Carefully assess if you are missing out on some earning opportunities from other segments of the market. Determine what your priorities are. Do you want to build your reputation as an expert in a particular field or niche? Or do you want to share information with your target clients? You must also get a good grip of the online behavior of your target readers and find out what they are looking for when they browse the Web.

Coming Off As a Hard Sell

You will surely mess up your Internet marketing campaign if you treat your content marketing as your medium in selling your product or service. You have to remember that your primary objective is not to sell but to market your product or service. You are into content marketing to “help” your potential clients. Your readers will surely not appreciate it if you sound a bit too “promotional” when you provide content for your blog.

Producing Content Without Promotional Value

On the opposite end of the spectrum, you should find ways to promote your product or service without going overboard and appear to be a hard sell. Learn of the “stealth” techniques so that you can get the desired response from your readers. When you produce a great article or white paper, you can get positive response from your target audience. This puts you closer to your main objective of developing a potential business through higher CTRs. Make yourself visible on the Web. Get those posts on your social profiles, company newsletters and social bookmarking sites. Of course, don’t forget to put share buttons on your blogs so that your target audience can republish or link to them.

For more resources about internet marketing check out Choose Income program. There is also a great program called Niche Conqueror that can be very successful.

Article Source: http://EzineArticles.com/?expert=Darren_W_Chow

http://EzineArticles.com/?Internet-Marketing-Guide—4-Content-Marketing-Miscues&id=6617682

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• Content Marketing: Publishing is the New Marketing – Free webcast at Search Marketing Now, May 18 (prweb.com)
• Content marketing overtaking print, TV, radio, and events (r3r.com)

Technorati Tags: Content marketing, niche marketing, niche marketing strategy, social media

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[Editor's note: Today's guest article focuses on social media trends that have recently emerged and that can be leveraged by smart niche marketers to create more traffic and more sales. Take a look at these trends and consider incorporating one or more of them into your current marketing mix. Let me know what you think by posting a comment below.  ~Scott]

Does the concept of starting a social media marketing campaign scare you? Don’t let it. While social media sites are quickly growing, they’re also becoming easier to use and are welcoming not only social butterflies but businesses as well. Social media marketing is slowly but surely finding its way into the standard marketing campaign – and for good reason. Here are some of the trends we’ve noticed over the past year.

A Lack of Control

When venturing into the world of social media, it is important to remember that you will have very little control over the actions and mindsets of your followers or fans. Take Facebook, for example. You may decide to build a business page for your organization but you may also find that your fans have created fan pages of their own – unofficial pages where they have chosen to network and talk about your products or services. While that shouldn’t discourage you from building your own page, it should encourage you to check out what others are doing or saying in an effort to monitor and protect your brand.

Exploring Collective Sales

The past year has introduced the concept of collective sales, or collective buying, to the social media marketing platform as well. Sites like Groupon offer businesses a set amount of guaranteed sales. You, as a business, will offer a steep discount but an individual can only take advantage of it if a guaranteed number of people make the purchase. Those clients may not turn into regular customers, but the collective sale will give you the opportunity to gain hundreds of new customers literally overnight.

Location Based Marketing

Technology is an incredible thing and advances in the way people can connect to the internet and, in turn, their social networks has had a huge influence on social media marketing. Anyone with a smartphone or an iPad can access the internet and many love checking in on social applications like Loopt and Foursquare. Even Facebook and Twitter have added applications that allow people to report where they are. Many business with storefronts are now offering incentives, ranging from discounts to free products, to customers who post that they are in the shop.

Social Networks and Gaming

Many social networks, including Facebook, feature incredibly popular games. Despite your hesitance, it’s important to recognize that millions of people are playing the games offered by social networking groups each day. Pretty soon, you’ll be able to advertise within these games. At the very least, you may be able to include your product in virtual form so that those playing can buy your services. They may just decide to do so in real life, too.

Social Media Experts

While social media was at one time completely free, trends now point towards the incorporation of social media experts into the overall marketing plan. These experts have experience setting up Twitter profiles or Facebook pages, making customizations and changes that will give you the most professional and appealing face possible. It’s all about building your brand, and an expert can help you set things up right from the start.

Social media marketing is growing by leaps and bounds and many businesses, from Toyota to Nike, are marketing their social networking pages (especially their Facebook fan pages) even more heavily than their own websites. It’s a trend in itself and will continue to grow over the next few years. Don’t launch an online business (or an offline business with a web presence) without adding social media to your marketing campaign. It’s guaranteed to make a huge difference.

http://thefoxegroup.com

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Technorati Tags: Facebook, Foursquare, Groupon, Loopt, niche marketing, niche markets, social media, Social network, Twitter

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[Editor's note: Location based marketing services continue to be red hot. With the continuing soft economy, it is more important than ever for all marketers and business owners to see themselves as niche marketers. This is never more true than when it comes to smaller, local businesses; businesses that rely on local foot traffic to stay in business. Instead of focusing on the services themselves, this week's guest article focuses on how to distinguish yourself as an expert in providing location based services to your local marketplace. Let me know what you think by leaving a comment below. ~Scott]

By Matt Bodnar

The increasing popularity of social media marketing and the explosion of traditional marketers and so-called “experts” pouring into the field has made it tougher for top notch social media marketers to distinguish themselves and rise above the fray. How do you bring real value to your clients and get a leg up in the highly competitive social media space?

The number one thing you can do to add value for your customers and most importantly distinguish yourself is to find a specialty or niche that you can deliver expert content to your clients in. The mainstream platforms are already saturated and its tough to carve out a meaningful niche. Everyone these days is an expert on Twitter, Facebook, and the other major platforms – it’s tough to find clients these days that you can offer a unique specialty to.

One of the new frontiers in social media marketing is location based marketing. Location based marketing presents the single best opportunity right now for social media marketers to become an expert in a cutting edge new area. Services like Foursquare and Gowalla are on the verge of going mainstream and offer great value for businesses if used properly.

There are very few social media experts right now who know anything about location based marketing and there is a real opportunity for forward thinking social media marketers to become experts in this new field before it becomes saturated.

Becoming an early expert gives you huge advantages over those who pile in after the service is already hot – think about people like Gary Vaynerchuck who pioneered some of the now-mainstream social media marketing tactics and became a leader in the industry.

Those who put in the focus and time now before location based marketing explodes will be the ones who ride the waves, and the profits, to the top.

How do you learn more? Go out and start using these services to get more familiar with them. Get Foursquare on your phone and try it out.

To learn how to apply location based marketing to a business and the proven tactics and strategies, the options are limited right now since this is such a new field. However, the leading guide on the market right now is “How To Use Location Based Marketing to Grow Your Business.” You can get the first two chapters for free at the bottom of this page.

So what are you waiting for? Go out there and become an expert now before the industry takes off. Location based marketing has a huge future and those who get in on the ground floor have the largest rewards to reap.

Matt Bodnar is a restaurant entrepreneur with a passion for social media. Visit http://www.locationbasedmarketing.biz to learn more about location based marketing and download a free how-to guide giving you tips and strategies for using location based marketing.

(C) Copyright – Matt Bodnar. All Rights Reserved Worldwide.

Article Source: http://EzineArticles.com/?expert=Matt_Bodnar

http://EzineArticles.com/?How-To-Add-Value-As-a-Social-Media-Marketer—One-Easy-Tip-To-Distinguish-Yourself&id=6020226

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Technorati Tags: Foursquare, Gowalla, niche marketing, social media, social media marketing

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I have a friend with a kitten. This friend of mine attached a ball to the end of a string so that the kitten would have something with which play.

Now, have you ever watched a kitten playing with a ball tied to the end of a string? It’s fascinating. The kitten can spend hours and hours dancing back and forth, batting at the ball, to the delight of the on-lookers.  The casual observer might conclude that the kitten is busy. But let’s not confuse being busy, with getting things done. With the kitten, what is really getting accomplished (other than the kitten having some fun – something that kittens love to do)?

And this got me thinking about some of my clients and how they approach internet marketing.

To paraphrase President Abraham Lincoln, “It isn’t enough to ask if we are busy; we must ask ‘what are we busy at’ “?

Such is the case with many internet marketers; both on-line niche marketers and their brick-and-mortar cousins. They are “busy” with internet marketing – from SEO to social media, from pay-per-click to the latest and greatest tip, trick and technique – but one must ask, what are they really accomplishing? What are they busy at?

The only true measure of an activity lies in it’s results. Did you achieve what you set out to achieve? This, of course, presumes that you even know what you set out to achieve (but that’s for another post).

Here’s the rub: you will never achieve your marketing goals until you focus your marketing activities. Stop chasing the ball on the string. Instead, to reach your marketing objectives, focus on the following  five steps:

1. Pick one marketing activity (like SEO) that will move you towards your marketing goals
2. Stick with that one activity until you get good at it
3. Measure your results
4. Continue the activity as long as it moves you towards your goals; otherwise discard it
5. Once you become proficient in that activity, and it is paying off for you, add one more activity (like social media)

Kittens are fun to watch; and they sure are adorable. Just make sure that you don’t follow their example by spending all of your time chasing that ball on the string.

Technorati Tags: Kitten, niche marketing, niche marketing strategy, social media

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[Editor's note: This is the second of a two-part article that focuses on the use of effective social media strategies for  increasing the number of sales leads for your business. Part 2 focuses on specific steps you can take to increase the overall effectiveness of your social media campaigns and, thereby, increase your sales leads.]

In my last article I stated that social media is about “building relationships” and not “pitching the sale”.  I suggested that a more indirect approach needs to be taken if your social media strategies are to be effective.

OK, if the direct route in social media doesn’t work well, are there any specific ways in which you can use social media to increase sales leads for your company? Yes! Here are a few specific steps to take:

1. Develop a personal style – Your posting style can be funny, serious, professional, or any of a number of other styles. Just pick one that is natural for you. Don’t try and be something – or someone – that you are not. People really can spot the disingenuous speaker (or writer) and that will turn your prospects off.
2. Speak like you are speaking to a friend – Imagine you are at a cocktail party. Most people wouldn’t walk up to a complete stranger and start selling them something; at least if they didn’t want the other person to get up and walk away. Instead, speak to the other person like you were speaking to friend. Get to know them – what they like and dislike, what they want and need. Offer solutions. Point them in the right direction. Be helpful. That is how you develop a relationship.
3. Build out your network – Many businesses set up a page on, say, Facebook, and then sit back waiting for the multitudes to stop by and “like” their page. Unfortunately, it doesn’t work that way. Social media marketing is a lot like dating: you have to get out there and introduce yourself. Start with people that you already know, and that are already on-line. Invite them over to your new page and ask them to like, follow, or link-up. Then, branch out and search for others who match your core demographic and find out where they are hanging out (hint: search on-line for blogs, forums, groups, etc.). Listen to their conversations. Comment where appropriate. Seek out the problems they are having and offer solutions. Build credibility and trust and they will start to show up on your page.
4. Think beyond the obvious – If you can’t figure out where your prospects are hanging out, then start liking, following, and linking-up with groups and organizations that are likely filled with your best prospects. For most off-line businesses, a natural starting point would be pages sponsored by local Chambers of Commerce, business organizations, and community service organizations (like Kiwanis and Rotary Clubs) and other non-profits. Depending on your particular type of business, city government pages might be a good resource as well. The point is that all of these organizations, and thousands like them, are probably already in the social media circles with their own pages. Your job is to connect with them, join the conversations and offer value through your postings (again, DO NOT jump in and start selling here – that activity should be reserved for your home web site)

Remember that social media is about building relationships first; sales leads will come later. Complete the four steps above and you will start to see your social media sales leads increase.

Do you have an opinion on this subject? Tell me what you think.

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Technorati Tags: niche marketing, Sales lead, social media, social media strategies

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[Editor's note: This is the first of a two-part article that focuses on the use of effective social media strategies for  increasing the number of sales leads for your business. Part 1 identifies the common mistakes that business owners make when using social media.]

As a Social Media Strategist, I spend more time than most setting-up and managing social media accounts; both for myself and for my clients. As more and more “brick and mortar” businesses have flocked to social media sites over the past couple of years,  I have seen an increasing discrepancy between the typical business owner’s use of social media and their understanding of how that media works.

Despite the almost constant barrage, offered up by gurus of all stripes, of the “latest and greatest, whiz-bang secrets” that promise to unleash the proverbial “flood of hungry customers to your web site via social media sites”, few, if any, of the promises come true, and the expected flood of sales leads coming from the typical social media marketing campaign usually turns out to be a mere trickle.

The problem isn’t the social media channels; it is true that there are untold millions of potential buyers out there. The problem lies in how the social media is being used – or misused – when trying to attract those potential buyers.

This is where the business owners are being misled, and where they make their fatal mistakes in the social media circles. These mistakes are almost always a result of a faulty, linear mindset. Business owners are used to viewing marketing activities as a linear, cause and effect relationship; i.e. place an ad, pull in some leads, distribute some flyers, see more walk-in traffic, that sort of thing.

Social media marketing, on the other hand, doesn’t operate in such a linear fashion. Rather, social media is more dynamic. Social media marketing is about developing relationships. It is about engaging the prospect, helping to solve problems, offering useful and timely information, and allowing the prospect to develop trust with the business and their products and services.

In short, social media is not about selling the prospect; it is not about taking the customary direct approach that so many business owners and marketing managers are used to in other forms of marketing.

Rather, to be effective, social media campaigns need to take an indirect approach. It is this indirect approach to marketing that is so misunderstood by, and so frustrating to, many business owners and, in my opinion, this is why many business owners eventually throw up their hands and claim that social media is a waste of time.

[Editor's note: The second part of this article will focus on specific steps you can take to increase the overall effectiveness of your social media campaigns and, thereby, increase your sales leads.]

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Technorati Tags: business leads, social media, social media marketing, social media strategies

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By Scott Spooner

The other day I was having a conversation with my mother when the conversation wound around to “social media“; what it is, and why anybody would want to use it.

As  I was trying to explain the various types of social media sites, I could see her eyes starting to glaze over. It was then that I realized that not everyone “gets” social media and, further, not everyone is even aware of the more common social media sites.

Knowing that it is always wise to try and frame a new concept within the framework of an existing concept. I decided to work out a set of reference points for some of the more common social media sites. The following short list is what I settled upon:

• When you hear Google, search engine, or Wikipedia, think encyclopedias
• When you hear Blogs, think newspapers
• When you hear YouTube, think television
• When you hear LinkedIn, think Rolodex
• When you hear Facebook, think high school yearbook
• When you hear Twitter, think telegram

(I especially like that last one)

A-ha! I could see the proverbial light go on! Once I was able to relate these different types of social media sites to something that my mother was already familiar with, suddenly she could not only relate to the concept, but also to the function and utility.

And now, she has a Facebook account. Go figure.

What other types of social media can we relate to preexisting concepts? What are your thoughts?

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Technorati Tags: niche marketing, social media

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[Editor's note: Today's guest article focuses on using Facebook in concert with other social media to drive traffic to your home site. As its dominance increases, Facebook is a social media site that shouldn't be overlooked. ~Scott]

By Lindy S. Diffenbaugh

In this article I am continuing to focus on Facebook as a powerful and dynamic marketing tool. Buzz all over the World Wide Web reflects that Google traffic is drying up. It is not the cash-cow that it was five-years-ago or even a year-ago. Where will it be in another year? Of course no one knows that for sure, but wisdom dictates that if Google traffic has been your bread and butter in business, then it might be a good idea to search out other ways to generate traffic for your business.

Buzz on the World Wide Web also reveals Facebook as the rising star in arena of marketing and lead generation. That makes an awful lot of sense when you consider that all consumers are people. The fact is more people are hanging out on Facebook for longer time periods than any other social media site today. People are also setting marketing and buying trends on Facebook. Consider these statistics:

• People spend over 700 billion moments on Facebook every month
• More than 30 billion pieces of content ( such as articles, photos, links, news stories, blog posts, etc.) are shared on Facebook every month
• The average user is connected to 80 community pages, groups, or events
• 150 million people access Facebook through external websites every month
• More than 150 million are accessing Facebook through their mobile devices every month and are considered to be twice as active on Facebook as the average user.

With statistics like that and with the economy in the condition that it is currently in, it is not surprising that major corporations such as Starbucks, iTunes, Soft Drink Companies, and more, all have a presence on and a strategy for marketing on Facebook. My question to you the marketer is, do you have a strategy to create and employ a Social Marketing Plan to attract the social consumer?

Whether you do or do not have one yet, you must consider employing Facebook in concert with other social media sites such as Twitter, Linked-In, Word Press Blog, and YouTube. I say this because for the social consumer, everything begins with a search. When they type in their search, it should be your goal to show up everywhere they go on the web. After the social consumer types in a search, they read articles, reviews, and public announcements. They search blogs to find someone who is talking about the product that they intend to buy. They review videos and demonstrations of the product that they are searching for and they do comparisons of different brands and different companies that promote them.

How well you do in the social consumer’s search and review process will produce social currency for you on Facebook and other Social Media. According to Brian Solis, social currency is equal to a favorable comment or someone hitting the Like Button on your Facebook, YouTube site or your Blog. Reputation, trust, and relationships are earned when people are attracted to your promotion, product, or price. Your ability to excel in this process will earn you the reputation and status that you deserve. When you attract a following on Facebook you will develop exponential success. This true because the people you attract who want to hear what you are going to say next, have attracted people themselves who are waiting to hear what they say, what they think, and what they recommend. It is a marketer’s dream, it is free, and it is powerful.

The bottom-line of this article is that the current marketing trend is moving more and more towards Social Media in general and Facebook in particular. If you want a piece of the action, now is the time to start developing and employing your marketing strategies for Facebook and other Social Media. No one knows what the power of Facebook will be a year from now. We do know that today it is huge and it shows no sign of slowing down. Let the reader understand!

Are you struggling with creating, developing, or employing a social media? If so check out my resource block below. I am here to help you move forward with your marketing plan.

***

Lindy Diffenbaugh is a Mental Health Therapist and Life Coach by Profession. She has followed the trend of Internet Marketing and the Home Base Business in order to help others move forward and get beyond the perils of the current economic threat in our nation, to a place of personal and economic strength. For more information on how Lindy can help you prosper, even in a down economy, visit, http://www.LindyzBiz.com.

Article Source: http://EzineArticles.com/?expert=Lindy_S._Diffenbaugh

http://EzineArticles.com/?How-to-Employ-Your-Facebook-Marketing-Strategy-With-Other-Social-Media-to-Attract-Social-Consumers&id=5170026

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Technorati Tags: Facebook, Marketing strategy, niche marketing, social media

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By Alain Portmann

A single site that aggregates content from a variety of social network sites would be a blessing for consumers; who signed up for a variety of social-networking sites from MySpace and Facebook to LinkedIn and Flickr cannot keep track of them all. This development parallels the Instant Messaging space, which saw the launch of Trillian, a proprietary multi-protocol instant messaging application for Windows created by Cerulean Studios.

Google is funding a project dubbed “Socialstream” which could be the world’s first unified social network, aggregating all existing social networks into a single interface. The reality is that Google’s social network offering has not taken off. Google’s lone current social network offering, Orkut, is not ranked in the top ten by Hitwise for U.S. social-networking sites. But Google is not alone in the race to deploy the first aggregated social network. Blue Swarm a startup in private beta, and Wink have some features to aggregate social networks. Also, Mozilla is developing a social-networking browser that compiles different social networks.

The advent of an open source social network would undoubtedly impact the entire social media segment, forcing social networks to begin addressing churn and reactivation of dormant users. A unified social network would cash into the chronically unfaithful of social media. Nielsen figures confirm that network promiscuity is a factor, showing that 444,000 Britons visited all three of the leading rivals MySpace, Facebook and Bebo this year. The dangers of network promiscuity are illustrated by the fate of Friendster. The social network accrued more than 20 million users after its launch in 2003. In 2006 that figure had fallen to less than one million as users migrated to sites with better tools.

An aggregated social network would also allow for the application of collaborative filtering to social media. By aggregating from a larger set of information the method of predicting (filtering) the interests of a user by collecting taste information from many users (collaborating) would be facilitated.

The trivialization of publishing brought on by social media is creating thousands of “publishing bubbles” which when aggregated can become incredibly powerful. John Blossom from Shore provides further perspective.

“Social media is challenging search engines as a starting point for finding answers to questions in part because people come to trust the insights and expertise of specific communities to provide both their own insights and insights from their own research. Answer-oriented communities such as Yahoo! Answers, WikiAnswers and LinkedIn Answers provide audiences the ability to vote on answers to specific questions – a competitive aspect to publishing that helps to both aggregate potential high-quality content and to rank its value.”

Alain Portmann, Web Liquid

Article Source: http://EzineArticles.com/?expert=Alain_Portmann
http://EzineArticles.com/?Social-Media-Aggregation—The-Next-Big-Thing&id=2206797

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Technorati Tags: niche marketing, niche marketing tools, niche markets, social media, social media aggregator, Social network, Social network service

There is much discussion these days about social media and whether or not it will be around in a few years.

Watch this short video and decide for yourself.

If you believe that social media is the wave of the future, then the next questions are:

* how can you leverage social media to better reach your market?
* how can you use social media to help you find your audience?
* how can social media help you discover niches and micro-niches?

We’ll explore these questions in future posts. In the mean time, what are your thoughts about the future of social media?

Click on the following link to learn more about the book, Socialnomics.

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Technorati Tags: erik qualman, Marketing and Advertising, niche marketing, niche markets, social media, social media revolution, Socialnomics