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Social media sites are quickly becoming powerful tools for the niche marketer. Facebook has recently announced reaching 500 million users. YouTube is now streaming two billion videos a day. Twitter is expanding at a faster and faster clip.

These, and dozens of other social media sites, have turned the social media experience into a boon for the savvy niche marketer. How? Each of these social media sites have “search function” capability. This allows marketers to focus and follow conversations within their niches.

Keeping current on the latest trends, releases, and topics is powerful in itself. But, the real power lies n the niche marketer’s ability to interact, to comment, and to respond to the stream of information in which they are competing. This gives the astute niche marketer the edge by creating opportunities to be seen and heard by prospects.

If managed correctly, the niche marketer can be viewed as an authority, or expert, in their chose field, and this positioning can drive traffic back to a home page.

What does all of this mean for you? Quite simply, if you are not engaging in social media to help sell your products and services, you are leaving lots of money on the table.

Today’s tip: figure out who your target market is and use social media to connect with them.

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Technorati Tags: business, Facebook, marketing, social media, Social network, target market, Twitter, youtube

Before you or your business can become successful you must identify who your target audience is! Start by conductings some market research and discover which niche market you are targeting! This short video offers a few tips on how to begin thinking about who your target market is, and what problems they might have that you can solve. The sound quality is poor, so you’ll need to turn your speakers up.

This video is brought to you from the folks at EasyNetrworkMarketingLeads.com

Duration : 0:1:26

Technorati Tags: target market, target marketing

Here’s a short video from Tracey Walker. On this video Tracey discusses target marketing and how you must target market to see success fast. Your ability to target market will determine the growth of your business. Her focus in on developing a downline, but the principles she discusses are applicable to any type of business.

You can learn more about Tracey at: http://www.mlmiseasyonline.com

Duration : 0:8:45

Technorati Tags: target market, target marketing

Note: The following was reprinted from Yahoo! Answers.

Question: why cant you just market to everyone?

Answer: A company cannot be everything to everyone, so the successful companies use their strengths to market to their niche customers. By creating a super-niche and selling more of what is the most profitable to their company, the company can out perform their competition and keep their costs lower.

www.jhowardco.com

Technorati Tags: target market, target marketing

If I were to ask you to name the most-searched category on the Internet, what would you say? If you said “sex”, you would be right. Now, if I asked you to name the second, third, and fourth most searched categories on the Internet, what would you say? I’ll give you three hints: 1) they are “ever green”, meaning that they are searched for, year-in and year-out; 2) we are all looking for them, and; 3) they are contained in the title of this post!

The answer, of course, is: health, wealth, and love. Travis Sago, the inspired creator of “bum marketing”, has written extensively on this subject, and I would suggest you Google him to gain more insight into this subject. For the purposes of this blog, however, let me just point out that, the more you are offering products that people are actively searching for, the more sales you are likely to close; and you aren’t likely to find product categories that are more consistently searched for than the three mentioned above.

So, just what are these “health, wealth, and love” product categories?

Health-related products include those products which promote or maintain health, fitness, exercise, and proper diet and nutrition. They include exercise equipment, fitness programs, diet plans, medical treatments, sports related equipment, and much more.

Wealth-related products include those products which promise wealth accumulation, savings, protection, risk-aversion, and more. Examples include investment strategies, savings information, risk aversion advice, investment clubs, portfolio management, and more.

Love-related products include those products which show you how to attract love, rekindle love, find love, and, sometimes even how to get rid of love. Examples include such broad areas as relationships, marriage, dating, and getting your ex-partner back.

So, when you are considering your target market, take a look at your current product mix, or the products you are thinking of promoting. How many of them fall into the “health, wealth, and love” categories? How many of them cross over from one category to another?

How might you better position your current product mix to fall into these categories? Where can you go to find products that are more closely aligned with these categories?

By focusing on “health, wealth, and love” related products, you will be sure to attract more traffic and close more sales in your niche market.

Scott

Technorati Tags: niche market, niche marketing, target market